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APAC Digital Marketing Performance Dashboard 2013: The use of Social & Mobile
Paul Robson from Adobe and Liz Miller from the CMO Council discuss the use of Social & Mobile in APAC.
APAC Digital Marketing Performance Dashboard 2013: Opportunities in Emerging Markets
Paul Robson from Adobe and Liz Miller from the CMO Council discuss the opportunities for digital marketing in emerging markets.
APAC Digital Marketing Performance Dashboard 2013: Content & Data
Paul Robson from Adobe and Liz Miller from the CMO Council discuss the importance of content and data for marketers.
APAC Digital Marketing Performance Dashboard 2013: 2012 vs 2013 Comparison
Paul Robson from Adobe and Liz Miller from the CMO Council discuss the 2013 findings compared to the 2012 survey results. Find out how the digital marketing landscape has changed in the past year.
DPS Summit APAC - Future Publishing - Today and Tomorrow
In this session Mark will take a look at the trends that are affecting Digital Publishing, including the increasing array of digital devices, as well as advances in HTML5 technology. This session will cover some of the success stories shared by other customers and examples of how to streamline content workflows in large organizations. You’ll see some great demonstrations and take away an understanding on what advances are available today, and a glimpse of what’s coming just around the corner. This is definitely not a session you’ll want to miss!
DPS Summit APAC - University of Queensland: The Race to Capture the Undergrad Student
Digital publishing is a new world for many and the jury’s still out about a number of aspects of it. How then do we make good strategic decisions about taking our publications into the digital space? What do our audiences want and will they download app editions regularly? What expertise is needed, how can we bring new skills into our workplaces, or are we better to outsource? What technology should we adopt and how quickly? And how can we be sure we continue to maximize the potential of digital publishing? Lesley will address these questions and others in the context of The University of Queensland’s early entry into digital publishing among Australian universities.