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AOL Customer Success Video
AOL Customer Success Video
AOL, a pioneer in advanced internet services, uses Adobe Marketing Cloud to engage customers, enhance their experience, and keep them coming back for more. Using Adobe Target and Adobe Analytics solutions, AOL’s retention services marketing team optimized web pages to promote the value-added services in their internet plan bundles. Adoption of service extras, like tech support, virus protection, and online data backup, is up 20%.
  • Marketing Cloud
  • Product Version: CC
  • Views: 2,655
  • Added: Jul 10, 2013
  • Runtime: 00:02:30
  • Tags: AOL, Adobe Target, Marketing Cloud, Test&Target
Getting Started with HTML5 Advertising
Getting Started with HTML5 Advertising
Join HTML5 industry experts John Percival, senior creative technologist at PointRoll and author of "HTML5 Advertising," and Cory Hudson, creative director at AOL and the IAB chair for HTML5, to learn more about the strategy for building rich media advertising with HTML5, and hear insights on the actual implementation. During this hour, Percival and Hudson will: • Explain why it's important to take notice of this growing industry while reviewing statistics and previous campaigns• Dig into the specifics of building rich media ads for desktop, mobile, and tablet• Cover industry specs (from the IAB) and the fragmented marketplace • Dive into code, optimization, and testing across screens• Share some personal experiences in developing for all devices
  • Views: 1,063
  • Added: Jun 11, 2013
  • Runtime: 01:00:56
Converting Ads Built with Flash Professional to HTML
Converting Ads Built with Flash Professional to HTML
Learn how to easily convert your Adobe Flash technology–based ads to HTML5 using the Adobe Flash Professional Toolkit for CreateJS. Also join the discussion about upcoming trends and standards in online advertising.Cory Hudson, creative director at AOL, will walk through several real-world examples to demonstrate:• How to use the Toolkit for CreateJS for digital advertising• Selecting the appropriate workflow for your team• Steps for converting entire ads versus converting only library assets• Working directly with EaselJS• How to make HTML5 ads work within specifications geared toward devices running Adobe Flash Player • Tips and tricks that will help you in your day-to-day work
  • Views: 972
  • Added: May 05, 2013
  • Runtime: 01:05:34
AIR Development, Distribution & Monetizatio Strategies
AIR Development, Distribution & Monetizatio Strategies
Join Sun Sachs of AOL as he shares real-world business and product strategies for developing, distributing, and monetizing applications on Adobe AIR for multiple platforms and devices.
  • Views: 52
  • Added: Jan 06, 2009
  • Runtime: 00:54:38
  • Tags: air, Business Decision Maker, General Audience
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