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"Advertising"

Adobe Partner Day in Salt Lake City 2012 - Breakout Session (3 of 4), Advertising
Adobe Partner Day in Salt Lake City 2012 - Breakout Session (3 of 4), Advertising
Adobe has been expanding its reach into the digital advertising space. We believe that by combining Adobe integrated technologies and rich data with advertisers’ strategy and services, we will deliver the most powerful advertising creation, management and optimization solutions in the market. Check out this session for an overview of the Adobe Advertising Platform and to learn how Adobe and Partners can deliver greater advertising results for your customers.
  • Views: 52
  • Runtime: 00:54:58
  • Tags: adobe, Partners, summit, Adobe Partners, Digital Marketing Suite, Ogilvy, Tim Waddell, breakout session, partner day, partner day breakout
Adobe Partner Briefing 2013 - How partners can grow successful practices around Adobe Media Optimizer
Adobe Partner Briefing 2013 - How partners can grow successful practices around Adobe Media Optimizer
Bill Mungovan, Director Product Strategy walks us through the opportunities for partners around Adobe Media Optimizer and how your clients can receive peak return on investment by utilizing cross-channel advertising management & optimization.
  • Views: 26
  • Runtime: 00:08:10
  • Tags: adobe, Partners, summit, Adobe Media Optimizer, Adobe Partners, Bill Mungovan, digital marketing cloud, partner day, partner day briefing
Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch chose Adobe Media Optimizer, part of Adobe Marketing Cloud. The Adobe solution excelled based on advanced features, support for granular cross-channel measurement and keyword bidding, and simulations for more accurate forecasting. Today, Adobe Media Optimizer is foundational to Monarch’s multichannel approach to reaching audiences. The Adobe solution has driven improved marketing efficiency and improved forecasting efforts. Using simulations in Adobe Media Optimizer, Monarch can accurately predict paid search advertising performance 90-95% of the time.
  • Marketing Cloud
  • Product Version: CC
  • Views: 386
  • Added: Aug 07, 2014
  • Runtime: 00:01:53
  • Tags: Adobe Marketing Cloud, Adobe Media Optimizer, Monarch; Monarch Airlines, Search optimization, The Monarch Travel Group
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
To stand out in a crowded market, STYLIGHT needed to give its marketers the right tools, knowledge, and data to efficiently do their jobs. The company decided to deploy Adobe Media Optimizer, part of Adobe Marketing Cloud, to help markets automate paid search and social digital advertising campaigns. STYLIGHT quickly sees the value in every search or social campaign, as Media Optimizer takes real-time data to continuously optimize results. Digital advertising campaigns using Media Optimizer often see conversion lift of 10% to 20%. “As Adobe Media Optimizer collects more data over time, the results become even more dramatic,” says Stadtelmeyer. “After only a few weeks of using Media Optimizer for one campaign in the U.K., we saw the cost per click decrease by 3 to 4 cents.”
  • Marketing Cloud
  • Product Version: CC
  • Views: 100
  • Added: Aug 05, 2014
  • Runtime: 00:02:25
  • Tags: Adobe Media Optimizer; Adobe Marketing Cloud; search optimization, social optimization
Re-inventing the media agency in an adtech world
Re-inventing the media agency in an adtech world
This session to hears leading thinkers from the media space discuss how the new world of ad technology is altering the way agencies and advertisers interact, online media planning and the individual skills that are needed to be successful.
  • Views: 38
  • Added: May 21, 2014
  • Runtime: 00:31:52
How search is influencing online advertising
How search is influencing online advertising
This session is for anyone interested in digital advertising, not just search marketers. Hear search marketing experts discuss the trends that are shaping the biggest online media channel. And get a head start in what to expect in the future.
  • Views: 30
  • Added: May 21, 2014
  • Runtime: 00:32:26
Social sharing - the new currency for the social web
Social sharing - the new currency for the social web
The social web is changing the way we think about publishing, advertising and even human psychology. Will Hayward, will share why social sharing matters more than ever and how the convergence of social and mobile has given rise to a new media model.
  • Views: 23
  • Added: May 20, 2014
  • Runtime: 00:20:23
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