With a digital presence reaching 62 markets, Philips began looking for a new web content management
system that would better meet current and future needs. “At first, we thought that this would be a project
just for IT, but as we looked closer at web content management systems, we realized that a more complete
system would give us opportunities to also affect business operations,” says Lonneke Vink, product owner,
consumer website at Philips.
Philips had already achieved success using Adobe Marketing Cloud to create a community-based digital
experience for its male grooming product line. The company decided to make Adobe Marketing Cloud,
including Adobe Experience Manager, Adobe Analytics, and Adobe Target solutions, the core of its online
digital presence for websites across all markets, corporate domains, and even eventually its global intranet.
Ford Motor Company wants drivers of its vehicles to always feel like the automaker is there for them. That’s why the company uses Adobe Marketing Cloud solutions to help deliver the human connection of the dealership with personalized and optimized content through its digital channels.
For Marriott, it is very clear that digital is not a phase. Digital has to be a part of the company's DNA. Adobe Marketing Cloud allows you the opportunity to prioritize and provide customers the right experience at the right time. With Adobe, Marriott has driven gross bookings and Marriott Rewards enrollments.
Hear experts explain how Adobe Target solves personalisation pitfalls with automated behavioural targeting, and how the mathematical models are constantly being improved to deliver the right experience at the right time to your audience.
Analytics is the backbone of many organisations’ digital success. By leveraging Adobe Analytics with Adobe Target, you can use detailed insights to prioritise your optimisation activities and improve KPIs.
With Adobe Target, it is easier to deliver the digital experiences that engage and convert your visitors. Test and target what you want, where you want and as much as you want. Join our experts demonstrating optimisation design and deployment with ease.
Want to improve your digital optimisation program? Adobe Target experts have captured what is needed to be successful and have created a model that tells an organisation how mature their optimisation program is, as well as what is needed to move up.
When redesigning all its websites in all markets, Danske Bank used data and insights from Adobe Marketing Cloud, including Adobe Analytics and Adobe Target. Knowing the usage patterns of customers helps the bank deliver superior experiences across all devices. With Adobe, Danske Bank is able to save time, money, and frustration.
Great Eastern, was the first company in the world to implement all five digital marketing solutions in one agreement, rolling out Adobe Analytics, Adobe Target, Adobe Experience Manager including Scene7, Adobe Media Optimizer, and Adobe Social. Watch Christopher Wei, Group CEO, talking about Great Eastern embracing the digital future.
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Sep 11, 2013
Adobe Analytics, Adobe Experience Manager including Scene7, Adobe Marketing Cloud, Adobe Media Optimizer, Adobe Social, Adobe Target, Digital Marketing, Great Eastern Life
Learn how Helvetia, one of the top 10 insurance groups in Europe, uses Adobe Experience Manager, Adobe Target and Adobe Analytics to deliver an engaging online experience for more than two million customers.
Adobe allows IG to effectively communicate with and provide relevant experiences to their customers. IG leverages the following solutions within the Adobe Marketing Cloud: Adobe Analytics, Adobe Media Optimizer, Adobe Target, and Adobe Experience Manager. IG runs face-to-face seminars. They invite people that are interested in IG. There were people that were interested in these, and they wanted to figure out where they should be having these seminars. They did some analysis to figure out where they should be doing them. They then leveraged Adobe Target to showcase the events that were closest to specific visitors. This was helpful to get people to attend events.
For RBS, data is king. If you can't measure it...you don't do it. RBS relies on Adobe Analytics, Adobe Target, and Adobe Experience Manager. They have seen that when they Target content to customers when they returned to their site, and they put it on the home page, they found that people were 70-80% more likely to engage and adopt the product.
Learn how Vueling Airlines manages campaign forecasting, improves the results of advertising investments, and maximizes the reach and effectiveness of cross-channel campaigns using Adobe Marketing Cloud.
Aug 19, 2013
SiteCatalyst, AdLens for Search, Adobe Analytics, Adobe Media Optimizer, Adobe Target, Airline, International Airlines Group, Marketing Cloud, Test&Target, Transportation
Learn how Liberty Global, the largest cable operator in the world, leveraged Adobe Experience Manager, Adobe Target and Adobe Analytics to realized an 11% uplift in orders, increased clickthroughs by 23% and accelerated website time-to-market through reusability.
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Aug 06, 2013
CQ, Web content management, Adobe Analytics, Adobe Target, Liberty Global, Marketing Cloud, SiteCatalyst; Adobe Experience Manager, Test&Target, UPC, Virgin Media
SAP is in the business of making all businesses run better. They have hundreds of thousands of customers and millions of users. Adobe helps SAP to create a digital experience that delivers relevant experiences to its vast amount of customers at all times. SAP leverages multiple solutions within the Adobe Marketing Cloud, including the following: Adobe Analytics, Adobe Target, and Adobe Experience Manager. With Adobe, SAP has seen conversion increases of up to 47 % by just changing copy on buttons on the website.
Jul 31, 2013
Adobe Experience Manager; SAP; Shawn Burns, Adobe Target, Digital Marketing, Global VP, Marketing Cloud; Adobe Marketing Cloud; Adobe Analytics
Lenovo, the company that leads PC manufacturers worldwide in unit shipments, leverages multiple solutions within Adobe Marketing Cloud: Adobe Analytics, Adobe Target, Adobe Social, and Adobe Media Optimizer. Years ago, Lenovo went through a strategic assessment to see what was working on the website and Adobe offered ideas on potential opportunities.
Ashish Braganza from Lenovo was tasked with achieving an 8-fold ROI on the Adobe investment. He achieved a 12-fold return. In Australia, Christopher Jowsey has seen a 20:1 ROI on search investments. On this video, check out some of the cool things that Lenovo is doing with Adobe solutions.
Musicnotes is an online music retailer that provides downloadable sheet music to customers. The company leverages Adobe Analytics and Adobe Target to help provide relevant experience to those on its web site. Presenting people with the right song, when they are looking for it is key. Musicnotes uses what they have with analytics and they switch things around on the site to make sure they are showing people what they want to see. Adobe is helping to solve the problems that they can't solve on their own.
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Jul 26, 2013
Marketing Cloud; Adobe Target; Adobe Analytics; Musicnotes; Bill Aicher
Build.com is the largest, online only, retailer of home improvement products. Build.com leverages Adobe Analytics, Adobe Target, and Adobe Medio Optimizer Solutions. Analytics plays an important role in helping with the Build.com business. Adobe has helped to drive a significant amount of money to Build.com's bottom line.
Lenovo, the company that leads PC manufacturers worldwide in unit shipments, leverages multiple solutions within Adobe Marketing Cloud—Adobe Analytics, Adobe Target, Adobe Social, and Adobe Media Optimizer.
Adobe Marketing Cloud allows Lenovo to mine through terabytes of data in real time and put actionable steps in place to amplify ROI. Lenovo tasked its digital marketing team with delivering an annual eight-fold return on its investment in the program. Within the first two quarters of expanding the program, the team exceeded the goal with a twelve-fold return.
Rakuten is the third largest electronic marketplace worldwide, comprising over 40 main business groups. Using Adobe Marketing Cloud, they were able to boost online merchant sales by tens of millions of dollars annually. To empower each of their main business groups to build their businesses, Rakuten chose to standardize on Adobe Marketing Cloud, including Adobe Analytics, Adobe Target, and Adobe Social solutions. Working with Adobe solutions, Rakuten has enabled data-driven improvements for web pages, increased conversions and sales, and reduced time spent analyzing and making business recommendations from several months to a few days.
AOL, a pioneer in advanced internet services, uses Adobe Marketing Cloud to engage customers, enhance their experience, and keep them coming back for more. Using Adobe Target and Adobe Analytics solutions, AOL’s retention services marketing team optimized web pages to promote the value-added services in their internet plan bundles. Adoption of service extras, like tech support, virus protection, and online data backup, is up 20%.