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"Adobe Online Marketing Suite"

Explore the SiteCatalyst interface, Part 1
Explore the SiteCatalyst interface, Part 1
Take a tour of the Adobe Online Marketing Suite interface. Learn how to access the invididual products that make up the suite. In particular, see how to access the various SiteCatalyst tools. Use the Favorites menu for easy access to the SiteCatalyst tools that you use most often.
  • SiteCatalyst
  • Product Version: CS6
  • Views: 4,112
  • Runtime: 00:04:16
  • Tags: digital marketing, getting started, Scene7
Log in to SiteCatalyst
Log in to SiteCatalyst
Learn how to log in to SiteCatalyst and the Adobe Online Marketing Suite. All you need is your company name, your username, and your password.
  • SiteCatalyst
  • Product Version: CS6
  • Views: 2,304
  • Runtime: 00:02:50
  • Tags: digital marketing, getting started, Scene7
Using Data to Design for Optimized Marketing Content
Using Data to Design for Optimized Marketing Content
Join this session to learn how to use analytics and testing data from the Adobe Online Marketing Suite to make better decisions about creative design. You'll hear from Adobe's marketing experts, who will share industry insights on what works and what doesn't when it comes to creative campaigns for digital content. This session will highlight use cases from the Online Marketing Suite, including Adobe SiteCatalyst and Adobe Test&Target.
  • Photoshop
  • Creative Suite Design Premium
  • Flash Professional
  • Product Version: CC
  • Views: 420
  • Added: Oct 05, 2011
  • Runtime: 01:02:29
  • Tags: adobe, data, design, MAX 2011, Test&Target
Creating Dynamic Ads, Banners, and Rich Apps
Creating Dynamic Ads, Banners, and Rich Apps
Learn how to automatically generate dynamic content based on your online audience. Adobe Online Marketing Suite, powered by Omniture, combined with Adobe Creative Suite enables dynamic content for marketing. Learn how to make a banner that swaps content automatically based on audience, delivering the right experience to the right person. This session uses enterprise-level products like Adobe SiteCatalyst and Adobe Test&Target with Creative Suite products like Adobe Flash. Learning how to use these products will help you build business strategy and deliver solutions for more effective online businesses.
  • Creative Suite Design Premium
  • Flash Professional
  • Product Version: CC
  • Views: 4,971
  • Added: Oct 04, 2011
  • Runtime: 00:59:42
  • Tags: Adobe Creative Suite, Adobe Online Marketing Suite, Omniture, SiteCatalyst, enterprise, Test&Target
Maximizing Audience Engagement
Maximizing Audience Engagement
See how to engage customers with content through social media, websites, smartphones, and tablets, whenever or wherever it is convenient to them. Learn how to combine physical and virtual events to create relevant experiences that connect with diverse audiences and then measure the impact on enrollment. Hear how Murdoch University uses these techniques with Adobe Online Marketing Suite to engage potential students and lead them to enroll in university programs that produce additional tuition revenue.
  • Views: 239
  • Added: Oct 04, 2011
  • Runtime: 00:50:33
  • Tags: adobe, smartphones, tablets, Audience engagement, MAX 2011
Adobe@Adobe
Adobe@Adobe
Join the Adobe@Adobe team to gain insight and perspective on how Adobe uses its own technology. You'll get inspiration on how to leverage Adobe technology to extend internal business systems, even across mobile devices. This session will cover solutions based on Adobe AIR, Flex, the Adobe Digital Enterprise Platform, Adobe Acrobat, and Adobe Online Marketing Suite.
  • AIR
  • Flex SDK
  • Flash Builder
  • Product Version: CC
  • Views: 436
  • Added: Oct 03, 2011
  • Runtime: 00:46:34
  • Tags: Adobe Acrobat, adobe air, flex, Adobe@Adobe, and Adobe Online Marketing Suite, the Adobe Digital Enterprise Platform
SocialAnalytics: What Are People Saying about Your Content?
SocialAnalytics: What Are People Saying about Your Content?
Come learn about the new Adobe SocialAnalytics product, how it works, and how it can be used to optimize your company's brand and digital content. SocialAnalytics is part of the Adobe Online Marketing Suite and is geared for enterprise application.
  • Views: 248
  • Added: Oct 03, 2011
  • Runtime: 00:57:42
  • Tags: adobe, MAX 2011, SocialAnalytics
Adobe & MTV Networks
Adobe & MTV Networks
With 150 channels and more than 300 interactive properties, MTV Networks doesn't just reflect popular culture—they shape it. Using the measurement capabilities of the Adobe Online Marketing Suite, powered by Omniture technology, MTV Networks can now successfully measure interactions and optimize the experience users have so they can serve up the most relevant and profitable content to fans around the globe.
  • Views: 2,121
  • Added: Mar 18, 2011
  • Runtime: 00:03:40
  • Tags: Conversion, Multi-Channel Analytics, Online Analytics, Open Business Analytics Platform, Visitor Acquisition, Online Marketing Suite
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