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"Adobe Media Optimizer"

Adobe Partner Briefing 2013 - How partners can grow successful practices around Adobe Media Optimizer
Adobe Partner Briefing 2013 - How partners can grow successful practices around Adobe Media Optimizer
Bill Mungovan, Director Product Strategy walks us through the opportunities for partners around Adobe Media Optimizer and how your clients can receive peak return on investment by utilizing cross-channel advertising management & optimization.
  • Views: 26
  • Runtime: 00:08:10
  • Tags: adobe, Partners, summit, Adobe Media Optimizer, Adobe Partners, Bill Mungovan, digital marketing cloud, partner day, partner day briefing
Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch chose Adobe Media Optimizer, part of Adobe Marketing Cloud. The Adobe solution excelled based on advanced features, support for granular cross-channel measurement and keyword bidding, and simulations for more accurate forecasting. Today, Adobe Media Optimizer is foundational to Monarch’s multichannel approach to reaching audiences. The Adobe solution has driven improved marketing efficiency and improved forecasting efforts. Using simulations in Adobe Media Optimizer, Monarch can accurately predict paid search advertising performance 90-95% of the time.
  • Marketing Cloud
  • Product Version: CC
  • Views: 653
  • Added: Aug 07, 2014
  • Runtime: 00:01:53
  • Tags: Adobe Marketing Cloud, Adobe Media Optimizer, Monarch; Monarch Airlines, Search optimization, The Monarch Travel Group
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
To stand out in a crowded market, STYLIGHT needed to give its marketers the right tools, knowledge, and data to efficiently do their jobs. The company decided to deploy Adobe Media Optimizer, part of Adobe Marketing Cloud, to help markets automate paid search and social digital advertising campaigns. STYLIGHT quickly sees the value in every search or social campaign, as Media Optimizer takes real-time data to continuously optimize results. Digital advertising campaigns using Media Optimizer often see conversion lift of 10% to 20%. “As Adobe Media Optimizer collects more data over time, the results become even more dramatic,” says Stadtelmeyer. “After only a few weeks of using Media Optimizer for one campaign in the U.K., we saw the cost per click decrease by 3 to 4 cents.”
  • Marketing Cloud
  • Product Version: CC
  • Views: 177
  • Added: Aug 05, 2014
  • Runtime: 00:02:25
  • Tags: Adobe Media Optimizer; Adobe Marketing Cloud; search optimization, social optimization
IG Group capitalizes on on new markets with Adobe Marketing Cloud
IG Group capitalizes on on new markets with Adobe Marketing Cloud
With a holistic view into both paid search and social media, the cost per acquisition via established paid search campaigns dropped 10%, while the cost per mobile app download decreased 50% through social media campaigns.
  • Marketing Cloud
  • Product Version: CC
  • Views: 313
  • Added: Aug 04, 2014
  • Runtime: 00:02:18
  • Tags: Adobe Media Optimizer; Search optimization; social optimization, IG Group, • Adobe Marketing Cloud
What's new in Adobe Media Optimizer?
What's new in Adobe Media Optimizer?
Join this session for an exclusive introduction to the new features of Adobe Media Optimizer announced at Adobe Summit EMEA. The Product Management team will step through new UI features, workflows and optimisation techniques to take your search, social a
  • Views: 74
  • Added: May 21, 2014
  • Runtime: 00:26:58
Great Eastern - Embracing a Healthy Digital Future
Great Eastern - Embracing a Healthy Digital Future
Great Eastern, was the first company in the world to implement all five digital marketing solutions in one agreement, rolling out Adobe Analytics, Adobe Target, Adobe Experience Manager including Scene7, Adobe Media Optimizer, and Adobe Social. Watch Christopher Wei, Group CEO, talking about Great Eastern embracing the digital future.
  • Marketing Cloud
  • Product Version: CC
  • Views: 275
  • Added: Sep 11, 2013
  • Runtime: 00:01:55
  • Tags: Adobe Analytics, Adobe Experience Manager including Scene7, Adobe Marketing Cloud, Adobe Media Optimizer, Adobe Social, Adobe Target, Digital Marketing, Great Eastern Life
IG.com Customer Success Video
IG.com Customer Success Video
Adobe allows IG to effectively communicate with and provide relevant experiences to their customers. IG leverages the following solutions within the Adobe Marketing Cloud: Adobe Analytics, Adobe Media Optimizer, Adobe Target, and Adobe Experience Manager. IG runs face-to-face seminars. They invite people that are interested in IG. There were people that were interested in these, and they wanted to figure out where they should be having these seminars. They did some analysis to figure out where they should be doing them. They then leveraged Adobe Target to showcase the events that were closest to specific visitors. This was helpful to get people to attend events.
  • Marketing Cloud
  • Product Version: CC
  • Views: 628
  • Added: Aug 21, 2013
  • Runtime: 00:02:09
  • Tags: Adobe Experience Manager, Adobe Media Optimizer, Adobe Target, IG Concepts, IG.com, Marketing Cloud; Adobe Analytics
Vueling Airlines automates cross-channel digital marketing with Adobe Media Optimizer, Adobe Analytics, and Adobe Target
Vueling Airlines automates cross-channel digital marketing with Adobe Media Optimizer, Adobe Analytics, and Adobe Target
Learn how Vueling Airlines manages campaign forecasting, improves the results of advertising investments, and maximizes the reach and effectiveness of cross-channel campaigns using Adobe Marketing Cloud.
  • Views: 656
  • Added: Aug 19, 2013
  • Runtime: 00:03:33
  • Tags: SiteCatalyst, AdLens for Search, Adobe Analytics, Adobe Media Optimizer, Adobe Target, Airline, International Airlines Group, Marketing Cloud, Test&Target, Transportation
Lenovo Australia Optimizes Online Ad Apend Across Channels
Lenovo Australia Optimizes Online Ad Apend Across Channels
Lenovo Australia uses Adobe Media Optimizer for Search, Display, and Social to boost online ad spending returns—and triples growth in revenues from SEM.
  • Views: 320
  • Added: Aug 15, 2013
  • Runtime: 00:03:25
  • Tags: AdLens, AdLens for Display, AdLens for Search, AdLens for Social, Adobe Media Optimizer, Lenovo, Lenovo Australia, Marketing Cloud
Lenovo Adobe Marketing Cloud Video
Lenovo Adobe Marketing Cloud Video
Lenovo, the company that leads PC manufacturers worldwide in unit shipments, leverages multiple solutions within Adobe Marketing Cloud: Adobe Analytics, Adobe Target, Adobe Social, and Adobe Media Optimizer. Years ago, Lenovo went through a strategic assessment to see what was working on the website and Adobe offered ideas on potential opportunities. Ashish Braganza from Lenovo was tasked with achieving an 8-fold ROI on the Adobe investment. He achieved a 12-fold return. In Australia, Christopher Jowsey has seen a 20:1 ROI on search investments. On this video, check out some of the cool things that Lenovo is doing with Adobe solutions.
  • Marketing Cloud
  • Product Version: CC
  • Views: 1,212
  • Added: Jul 31, 2013
  • Runtime: 00:03:58
  • Tags: Adobe Marketing Cloud; Adobe Analytics, Adobe Media Optimizer, Adobe Social; Lenovo; Ashish Braganza; Ajit Sivadasan, Adobe Target, Christopher Jowsey, Marketing Cloud
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