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John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
As Digital Asset Manager for John Lewis, Shane Chapman recognizes that customers who shop both in stores and online are more loyal to the brand and accrue higher lifetime value. He works to optimize the shopping experience across channels by providing relevant digital content, including relevant product visualizations and immersive media such as video. With Adobe Experience Manager, John Lewis has been able to deliver a superb customer experience and stay on the cutting edge of retail trends. Customers can dynamically view how their potential purchases will look, and that’s having a positive impact on the customer experience and on conversion rates.
  • Marketing Cloud
  • Product Version: CC
  • Views: 24
  • Added: Aug 29, 2014
  • Runtime: 00:02:06
  • Tags: Adobe Experience Manager solution; dynamic media, Adobe Marketing Cloud, and video, personalized media
Swisscom Success Story Video
Swisscom Success Story Video
The largest telecommunications provider in Switzerland wants to understand each user in front of every device. That’s why Swisscom uses Adobe Marketing Cloud solutions, including Adobe Analytics, Adobe Target, and Adobe Experience Manager. By uniting its digital marketing with Adobe Marketing Cloud, Swisscom collaborates easily to drive results, including an average uplift of 40% from web testing.
  • Marketing Cloud
  • Product Version: CC
  • Views: 216
  • Added: Aug 21, 2014
  • Runtime: 00:02:25
  • Tags: Adobe Analytics, Adobe Experience Manager, Adobe Marketing Cloud, Adobe Target
ASOS Success Story Video
ASOS Success Story Video
ASOS, a leading global online retailer of fashion and beauty products, uses Adobe Analytics to engage customers through its website and digital apps and to gain meaningful insights that drive business.
  • Marketing Cloud
  • Product Version: CC
  • Views: 2,010
  • Added: Aug 15, 2014
  • Runtime: 00:02:44
  • Tags: Adobe Analytics, Adobe Marketing Cloud
Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch chose Adobe Media Optimizer, part of Adobe Marketing Cloud. The Adobe solution excelled based on advanced features, support for granular cross-channel measurement and keyword bidding, and simulations for more accurate forecasting. Today, Adobe Media Optimizer is foundational to Monarch’s multichannel approach to reaching audiences. The Adobe solution has driven improved marketing efficiency and improved forecasting efforts. Using simulations in Adobe Media Optimizer, Monarch can accurately predict paid search advertising performance 90-95% of the time.
  • Marketing Cloud
  • Product Version: CC
  • Views: 458
  • Added: Aug 07, 2014
  • Runtime: 00:01:53
  • Tags: Adobe Marketing Cloud, Adobe Media Optimizer, Monarch; Monarch Airlines, Search optimization, The Monarch Travel Group
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
To stand out in a crowded market, STYLIGHT needed to give its marketers the right tools, knowledge, and data to efficiently do their jobs. The company decided to deploy Adobe Media Optimizer, part of Adobe Marketing Cloud, to help markets automate paid search and social digital advertising campaigns. STYLIGHT quickly sees the value in every search or social campaign, as Media Optimizer takes real-time data to continuously optimize results. Digital advertising campaigns using Media Optimizer often see conversion lift of 10% to 20%. “As Adobe Media Optimizer collects more data over time, the results become even more dramatic,” says Stadtelmeyer. “After only a few weeks of using Media Optimizer for one campaign in the U.K., we saw the cost per click decrease by 3 to 4 cents.”
  • Marketing Cloud
  • Product Version: CC
  • Views: 111
  • Added: Aug 05, 2014
  • Runtime: 00:02:25
  • Tags: Adobe Media Optimizer; Adobe Marketing Cloud; search optimization, social optimization
Philips makes Adobe Marketing Cloud the core of its online digital presence for websites worldwide
Philips makes Adobe Marketing Cloud the core of its online digital presence for websites worldwide
With a digital presence reaching 62 markets, Philips began looking for a new web content management system that would better meet current and future needs. “At first, we thought that this would be a project just for IT, but as we looked closer at web content management systems, we realized that a more complete system would give us opportunities to also affect business operations,” says Lonneke Vink, product owner, consumer website at Philips. Philips had already achieved success using Adobe Marketing Cloud to create a community-based digital experience for its male grooming product line. The company decided to make Adobe Marketing Cloud, including Adobe Experience Manager, Adobe Analytics, and Adobe Target solutions, the core of its online digital presence for websites across all markets, corporate domains, and even eventually its global intranet.
  • Marketing Cloud
  • Product Version: CC
  • Views: 347
  • Added: Aug 05, 2014
  • Runtime: 00:03:22
  • Tags: Adobe Analytics, Adobe Experience Manager, Adobe Marketing Cloud, Adobe Target
IG Group capitalizes on on new markets with Adobe Marketing Cloud
IG Group capitalizes on on new markets with Adobe Marketing Cloud
With offices in 16 countries, IG Group is a world-leading retail financial derivatives trading company. Leveraging its international networks, IG Group provides clients with an array of speculative products and trading platforms that allow them to access financial markets.“We spent a great deal of time manually optimizing paid search bids or managing social media content,” says Elliott. “With the Adobe Media Optimizer solution in Adobe Marketing Cloud, we can automatically optimize paid search and social marketing campaigns, which gives us more time to work on expanding business.” With a holistic view into both paid search and social media, the cost per acquisition via established paid search campaigns dropped 10%, while the cost per mobile app download decreased 50% through social media campaigns.
  • Marketing Cloud
  • Product Version: CC
  • Views: 170
  • Added: Aug 04, 2014
  • Runtime: 00:02:18
  • Tags: Adobe Media Optimizer; Search optimization; social optimization, IG Group, • Adobe Marketing Cloud
Adobe Digital Publishing Suite delivers a rich immersive commercial experience for Shop Direct
Adobe Digital Publishing Suite delivers a rich immersive commercial experience for Shop Direct
Learn how UK retailer Shop Direct use Adobe Digital Publishing Suite and the Adobe Creative Cloud to help drive sales by efficiently publishing rich, immersive and creative digital catalogs.
  • Digital Publishing Suite
  • Marketing Cloud
  • Product Version: CC
  • Views: 742
  • Added: Jul 18, 2014
  • Runtime: 00:04:50
  • Tags: device, iPad , Adobe Analytics, Adobe Marketing Cloud, Apps, Creative Cloud, Digital Publishing, Digital Publishing Suite, Indesign, Photoshop
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