As Digital Asset Manager for John Lewis, Shane Chapman recognizes that customers who shop both in stores and online are more loyal to the brand and accrue higher lifetime value. He works to optimize the shopping experience across channels by providing relevant digital content, including relevant product
visualizations and immersive media such as video.
With Adobe Experience Manager, John Lewis has been able to deliver a superb customer experience
and stay on the cutting edge of retail trends. Customers can dynamically view how their potential purchases will look, and that’s having a positive impact on the customer experience and on
Product Version: CC
Aug 29, 2014
Adobe Experience Manager solution; dynamic media, Adobe Marketing Cloud, and video, personalized media
The largest telecommunications provider in Switzerland wants to understand each user in front of every device. That’s why Swisscom uses Adobe Marketing Cloud solutions, including Adobe Analytics, Adobe Target, and Adobe Experience Manager. By uniting its digital marketing with Adobe Marketing Cloud, Swisscom collaborates easily to drive results, including an average uplift of 40% from web testing.
With a digital presence reaching 62 markets, Philips began looking for a new web content management
system that would better meet current and future needs. “At first, we thought that this would be a project
just for IT, but as we looked closer at web content management systems, we realized that a more complete
system would give us opportunities to also affect business operations,” says Lonneke Vink, product owner,
consumer website at Philips.
Philips had already achieved success using Adobe Marketing Cloud to create a community-based digital
experience for its male grooming product line. The company decided to make Adobe Marketing Cloud,
including Adobe Experience Manager, Adobe Analytics, and Adobe Target solutions, the core of its online
digital presence for websites across all markets, corporate domains, and even eventually its global intranet.
Adobe Digital Publishing suite integrates with Adobe Experience Manager to be able to author and deliver content. Adobe Analytics is used to track the consumption of content within DPS Apps. This video provides a walkthrough for both integrations. This session was presented by Klaasjan Tukker during the DPS EMEA Bootcamp 2014 in Stockholm.
This video demonstrates how to use an XML Data Package (XDP) as the data model for an Adaptive Form and shows how form elements can be mapped to a format suitable for viewing and filling out on small screens such as smartphones.
Learn how a family company with more than 50 stores across the Netherlands, Prominent delivers a wide range of custom home furnishings, with each of its six brands targeted at a specific consumer audience. Dennis Wessels, online marketing coordinator, explains how Prominent uses Adobe Experience Manager integrated with hybris software to generate leads and quickly improve conversion by 15%.
Amway, a leading direct sales organization, standardized on Adobe Marketing Cloud to improve efficiencies and collaboration for its global distributors. The Adobe solution enables Amway to deliver marketing solutions that boost productivity and promote local brand strategies while maintaining consistency.
See how Adobe drives sales enablement and impact through its Readiness Toolkit app produced using DPS and Adobe Experience Manager. The sales enablement app equips representatives with interactive messaging in tablet format, and delivers visibility into performance through CRM integration with Salesforce.com.
Jun 09, 2014
apps, marketing, mobile, sales, Adobe, Adobe Experience Manager, CRM, Digital Publishing Suite, Salesforce.com, mobile marketing
The Experience Manager team has reimagined digital asset management for the multichannel world with dynamic and rich media. Get a walkthrough of the new features built for the digital marketer in this era of multichannel marketing.
Discover how Adobe helps brands to reinvent the way they do marketing: With Adobe Experience Manager and Adobe Campaign, marketers have a winning combination to manage and deliver creative content across orchestrated communications.
Discover the marketing must-haves that you need to get ahead of the competition. We’ll walk you through the top innovations that have been in development in the Adobe labs and show you how to get leg up on today’s evolving digital landscape.
Watch this 2014 Adobe Marketing Summit presentation from Emily Smith, Director of Operations for the Editorial Development Group,Conde Nast, to learn how they are using DPS and Adobe Experience Manager to take Vanity Fair onto the iPhone while maintaining cost, workflow, file size and the DNA of a highly designed publication--plus consistently advancing their on sale date.
Product Version: CC
Apr 18, 2014
device, digital magazines, iPad , AEM, Adobe Experience Manager, Conde Nast, Digital Publishing, Digital Publishing Suite, Emily Smith, InDesign
Learn how online retailer vente-privee utilizes Adobe Creative Cloud and Marketing Cloud solutions including Adobe Experience Manager, Adobe Campaign and Adobe Photoshop CC and Lightroom, to accelerate their business and achieve stellar results
Brad Rencher invites Mathieu Hannouz to show the redesign of Adobe Campaign and its integration into Adobe Marketing Cloud. In addition, David Neuscheler shows a new offering, PhoneGap Enterprise, a robust set of tools that transform mobile app development for both marketers and developers, and integrate with Adobe Experience Manager.
Learn about the latest innovation in web experience management. Find out how the next generation of Adobe Experience Manager (AEM) enables marketers to easily organize and manage the delivery of content and creative assets across all digital marketing channels, including web, mobile, social media, and video.
Product Version: CC
Mar 25, 2014
CQ, Digital Asset Management, AEM, Adobe Experience Manager, Web Experience Management
Manorama Online is implementing a complete end to end Adobe technology solution for fast and flexible delivery of content across multiple channels and devices including mobile and social networks with the objective of driving digital-transformation initiatives for the company.
Product Version: CC
Feb 18, 2014
Adobe Digital Publishing Suite, Adobe Experience Manager, Adobe Marketing Cloud, Adobe Site Catalyst, Digital Marketing
Fairfax is making massive process and cultural changes to its traditional publishing workflow. Learn how they plan to use Adobe Experience Manager to change how they create content. The move from a single story model – content created and produced for the web but to an approximate shape for print hole. Hear how they plan to reduce duplication, from story planning through to publishing on all platforms, to create more and better original content and integrate analytics throughout the authoring experience.
Nov 13, 2013
APAC, DPS, Digital Publishing, Fairfax, Summit
Great Eastern, was the first company in the world to implement all five digital marketing solutions in one agreement, rolling out Adobe Analytics, Adobe Target, Adobe Experience Manager including Scene7, Adobe Media Optimizer, and Adobe Social. Watch Christopher Wei, Group CEO, talking about Great Eastern embracing the digital future.
Product Version: CC
Sep 11, 2013
Adobe Analytics, Adobe Experience Manager including Scene7, Adobe Marketing Cloud, Adobe Media Optimizer, Adobe Social, Adobe Target, Digital Marketing, Great Eastern Life
Learn how FirstEnergy uses CITYTECH & Adobe Experience Manager to create and publish rich, dynamic content delivered via traditional online and mobile-optimized channels, including mobile apps, customized for 10 distinct operating identities.
Product Version: CC
Aug 29, 2013
CQ, PhoneGap, Adobe Experience Manager, CITYTECH, FirstEnergy Corp., Marketing Cloud, Matt Van Bergen, Mobile
Learn how Helvetia, one of the top 10 insurance groups in Europe, uses Adobe Experience Manager, Adobe Target and Adobe Analytics to deliver an engaging online experience for more than two million customers.
Adobe allows IG to effectively communicate with and provide relevant experiences to their customers. IG leverages the following solutions within the Adobe Marketing Cloud: Adobe Analytics, Adobe Media Optimizer, Adobe Target, and Adobe Experience Manager. IG runs face-to-face seminars. They invite people that are interested in IG. There were people that were interested in these, and they wanted to figure out where they should be having these seminars. They did some analysis to figure out where they should be doing them. They then leveraged Adobe Target to showcase the events that were closest to specific visitors. This was helpful to get people to attend events.
For RBS, data is king. If you can't measure it...you don't do it. RBS relies on Adobe Analytics, Adobe Target, and Adobe Experience Manager. They have seen that when they Target content to customers when they returned to their site, and they put it on the home page, they found that people were 70-80% more likely to engage and adopt the product.
A multimillion-dollar casino resort makeover to attract travelers wouldn’t be complete without a new website that’s equally exciting. The Palms Casino Resort’s new website is as vibrant and engaging as Las Vegas, delivering unique experiences whether the customer is interacting via the web, mobile device, or social network, all with the help of Adobe Experience Manager.
Aug 14, 2013
CQ, Web content management, Adobe Experience Manager, Las Vegas, Marketing Cloud, Palms, Palms Casino Resort, SapientNitro
Learn how SPAR Austria, a leading international retail chain and franchise, leveraged systems integrator ecx.io and Adobe Experience Manager integrated with SAP to deliver real-time, in-store offers to customers online.
Learn how Liberty Global, the largest cable operator in the world, leveraged Adobe Experience Manager, Adobe Target and Adobe Analytics to realized an 11% uplift in orders, increased clickthroughs by 23% and accelerated website time-to-market through reusability.
Product Version: CC
Aug 06, 2013
CQ, Web content management, Adobe Analytics, Adobe Target, Liberty Global, Marketing Cloud, SiteCatalyst; Adobe Experience Manager, Test&Target, UPC, Virgin Media
SAP is in the business of making all businesses run better. They have hundreds of thousands of customers and millions of users. Adobe helps SAP to create a digital experience that delivers relevant experiences to its vast amount of customers at all times. SAP leverages multiple solutions within the Adobe Marketing Cloud, including the following: Adobe Analytics, Adobe Target, and Adobe Experience Manager. With Adobe, SAP has seen conversion increases of up to 47 % by just changing copy on buttons on the website.
Jul 31, 2013
Adobe Experience Manager; SAP; Shawn Burns, Adobe Target, Digital Marketing, Global VP, Marketing Cloud; Adobe Marketing Cloud; Adobe Analytics
Learn how Roche Diagnostics in Switzerland used Adobe Experience Manager to improve the experience for patient and healthcare providers accessing information about its products online, and boosted productivity and communication within its organization.
Creating and managing content that drives brand awareness and customer demand is challenging. Coupling that with the need to create personalised experiences across a mobile or social channel is an entirely different ball game. Marketers are scrambling to achieve a competitive advantage and get a leg up on the competition. Discover first-hand the top-10 marketing must haves that all content marketers and strategists need to get ahead of the competition and how Adobe Experience Manager can make your brand shine.
Learn how digital assets are being collected, managed and distributed through Adobe Experience Manager’s release and feature packs via examples from top global brands and see how the publication chain can deliver seamlessly across these points.
This is a vision video of Adobe Communities site that will provide free forum of support and technology to business and creative professionals of all levels. Hundreds of groups around the world offer members the opportunity to network and build connections, master new skills, learn from peers, and have a lot of fun. At the same time, it highlights some of the Adobe technology used in building of Adobe Communities, including Adobe Analytics and Adobe Experience Manager.
Adobe Showcase is an iPad app to help sales teams find success stories, white papers and webinars to share with their customers. Adobe Showcase is currently available internally only at Adobe.
This video explains the efforts of design and development that went into the creation of the application. At the same time, it highlights some of the Adobe technology used in Showcase, including Adobe Analytics, Adobe Recomendations, Adobe Experience Manager, and Scene7.
Learn all about how Adobe Experience Manager helps you organize and manage the delivery of creative assets and other content across your digital marketing channels. Including web, mobile, email, social media, and video.
Product Version: CC
Mar 20, 2013
CEM, CMS, CQ, DAM, Digital Asset Management, SiteCatalyst, content management, customer experience, digital marketing, getting started