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Social ROI Panel
At DMexco Frank Puscher hosted a Social ROI panel. Panellists included John Mellor VP of Strategy & Business Development for Digital Marketing Adobe; Suresh Vittal, VP of Strategy, Adobe Campaign; Joel Flammann, MD, Publicis Munich and Alexander Rossman of St. Gallen University who have recently published a report on Social ROI
Integrated Cross Channel Campaign Management
At DMexco 2013, Suresh Vittal discusses the importance of integrating cross channel campaign management and how the latest addition to the Adobe Marketing Cloud, 'Adobe Campaign' makes it easy for organisations create individual experiences for all their customers.