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Partner Spotlight: Adobe & ExactTarget with Acceleration
Partner Spotlight: Adobe & ExactTarget with Acceleration
See how Adobe and ExactTarget, along with Acceleration, come together to create an integrated partnership that benefits customers such as Celebrity Cruises and Room&Board.
  • Views: 849
  • Runtime: 00:03:32
  • Tags: adobe, Omniture, acceleration, digital marketing, Adobe Partner, Adobe Partners, Adobe Partnerships, Brian Powell, Celebrity Cruises, Chris Parkin
John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
John Lewis, U.K. retail icon caters to cross-channel customers with compelling experiences using Adobe Experience Manager
As Digital Asset Manager for John Lewis, Shane Chapman recognizes that customers who shop both in stores and online are more loyal to the brand and accrue higher lifetime value. He works to optimize the shopping experience across channels by providing relevant digital content, including relevant product visualizations and immersive media such as video. With Adobe Experience Manager, John Lewis has been able to deliver a superb customer experience and stay on the cutting edge of retail trends. Customers can dynamically view how their potential purchases will look, and that’s having a positive impact on the customer experience and on conversion rates.
  • Marketing Cloud
  • Product Version: CC
  • Views: 251
  • Added: Aug 29, 2014
  • Runtime: 00:02:06
  • Tags: Adobe Experience Manager solution; dynamic media, Adobe Marketing Cloud, and video, personalized media
Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch Airlines improves ROI with Adobe Media Optimizer
Monarch chose Adobe Media Optimizer, part of Adobe Marketing Cloud. The Adobe solution excelled based on advanced features, support for granular cross-channel measurement and keyword bidding, and simulations for more accurate forecasting. Today, Adobe Media Optimizer is foundational to Monarch’s multichannel approach to reaching audiences. The Adobe solution has driven improved marketing efficiency and improved forecasting efforts. Using simulations in Adobe Media Optimizer, Monarch can accurately predict paid search advertising performance 90-95% of the time.
  • Marketing Cloud
  • Product Version: CC
  • Views: 663
  • Added: Aug 07, 2014
  • Runtime: 00:01:53
  • Tags: Adobe Marketing Cloud, Adobe Media Optimizer, Monarch; Monarch Airlines, Search optimization, The Monarch Travel Group
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
Stylight leverages Adobe Media Optimizer for search and social to continuously optimize results
To stand out in a crowded market, STYLIGHT needed to give its marketers the right tools, knowledge, and data to efficiently do their jobs. The company decided to deploy Adobe Media Optimizer, part of Adobe Marketing Cloud, to help markets automate paid search and social digital advertising campaigns. STYLIGHT quickly sees the value in every search or social campaign, as Media Optimizer takes real-time data to continuously optimize results. Digital advertising campaigns using Media Optimizer often see conversion lift of 10% to 20%. “As Adobe Media Optimizer collects more data over time, the results become even more dramatic,” says Stadtelmeyer. “After only a few weeks of using Media Optimizer for one campaign in the U.K., we saw the cost per click decrease by 3 to 4 cents.”
  • Marketing Cloud
  • Product Version: CC
  • Views: 180
  • Added: Aug 05, 2014
  • Runtime: 00:02:25
  • Tags: Adobe Media Optimizer; Adobe Marketing Cloud; search optimization, social optimization
Philips makes Adobe Marketing Cloud the core of its online digital presence for websites worldwide
Philips makes Adobe Marketing Cloud the core of its online digital presence for websites worldwide
With a digital presence reaching 62 markets, Philips began looking for a new web content management system that would better meet current and future needs. “At first, we thought that this would be a project just for IT, but as we looked closer at web content management systems, we realized that a more complete system would give us opportunities to also affect business operations,” says Lonneke Vink, product owner, consumer website at Philips. Philips had already achieved success using Adobe Marketing Cloud to create a community-based digital experience for its male grooming product line. The company decided to make Adobe Marketing Cloud, including Adobe Experience Manager, Adobe Analytics, and Adobe Target solutions, the core of its online digital presence for websites across all markets, corporate domains, and even eventually its global intranet.
  • Marketing Cloud
  • Product Version: CC
  • Views: 447
  • Added: Aug 05, 2014
  • Runtime: 00:03:22
  • Tags: Adobe Analytics, Adobe Experience Manager, Adobe Marketing Cloud, Adobe Target
Amway Leverages Adobe Experience Manager to Enable Distributor Success
Amway Leverages Adobe Experience Manager to Enable Distributor Success
Amway, a leading direct sales organization, standardized on Adobe Marketing Cloud to improve efficiencies and collaboration for its global distributors. The Adobe solution enables Amway to deliver marketing solutions that boost productivity and promote local brand strategies while maintaining consistency.
  • Marketing Cloud
  • Product Version: CC
  • Views: 451
  • Added: Jun 20, 2014
  • Runtime: 00:02:10
  • Tags: Adobe Experience Manager; Adobe Marketing Cloud
Marriott -- Adobe Summit Customer Success Video
Marriott -- Adobe Summit Customer Success Video
For Marriott, it is very clear that digital is not a phase. Digital has to be a part of the company's DNA. Adobe Marketing Cloud allows you the opportunity to prioritize and provide customers the right experience at the right time. With Adobe, Marriott has driven gross bookings and Marriott Rewards enrollments.
  • Marketing Cloud
  • Product Version: CC
  • Views: 1,686
  • Added: Jun 09, 2014
  • Runtime: 00:01:44
  • Tags: Adobe Marketing Cloud, Adobe Target
Adobe Captivate 8 & Responsive Themes
Adobe Captivate 8 & Responsive Themes
Now use responsive themes right from within Adobe Captivate.
  • Captivate
  • Product Version: CC
  • Views: 691
  • Added: May 20, 2014
  • Runtime: 00:01:44
  • Tags: Adobe Captivate, multiscreen, Adobe eLearning, authoring, eLearning, mLearning, mobile learning, responsive themes, resposnive, themes
Adobe Captivate 8 & mLearning
Adobe Captivate 8 & mLearning
Explore all the mobile learning you can do with Adobe Captivate 8, without programming.
  • Captivate
  • Product Version: CC
  • Views: 1,095
  • Added: May 20, 2014
  • Runtime: 00:03:35
  • Tags: Adobe Captivate, GPS, accessibility, Adobe eLearning, Commercial, Education, Government, drag and drop, eLearning, elearning authoring
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