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"Adobe Media Optimizer"

Adobe Partner Briefing 2013 - How partners can grow successful practices around Adobe Media Optimizer
Adobe Partner Briefing 2013 - How partners can grow successful practices around Adobe Media Optimizer
Bill Mungovan, Director Product Strategy walks us through the opportunities for partners around Adobe Media Optimizer and how your clients can receive peak return on investment by utilizing cross-channel advertising management & optimization.
  • Views: 26
  • Runtime: 00:08:10
  • Tags: adobe, Partners, summit, Adobe Media Optimizer, Adobe Partners, Bill Mungovan, digital marketing cloud, partner day, partner day briefing
What's new in Adobe Media Optimizer?
What's new in Adobe Media Optimizer?
Join this session for an exclusive introduction to the new features of Adobe Media Optimizer announced at Adobe Summit EMEA. The Product Management team will step through new UI features, workflows and optimisation techniques to take your search, social a
  • Views: 59
  • Added: May 21, 2014
  • Runtime: 00:26:58
Great Eastern - Embracing a Healthy Digital Future
Great Eastern - Embracing a Healthy Digital Future
Great Eastern, was the first company in the world to implement all five digital marketing solutions in one agreement, rolling out Adobe Analytics, Adobe Target, Adobe Experience Manager including Scene7, Adobe Media Optimizer, and Adobe Social. Watch Christopher Wei, Group CEO, talking about Great Eastern embracing the digital future.
  • Marketing Cloud
  • Product Version: CC
  • Views: 262
  • Added: Sep 11, 2013
  • Runtime: 00:01:55
  • Tags: Adobe Analytics, Adobe Experience Manager including Scene7, Adobe Marketing Cloud, Adobe Media Optimizer, Adobe Social, Adobe Target, Digital Marketing, Great Eastern Life
IG.com Customer Success Video
IG.com Customer Success Video
Adobe allows IG to effectively communicate with and provide relevant experiences to their customers. IG leverages the following solutions within the Adobe Marketing Cloud: Adobe Analytics, Adobe Media Optimizer, Adobe Target, and Adobe Experience Manager. IG runs face-to-face seminars. They invite people that are interested in IG. There were people that were interested in these, and they wanted to figure out where they should be having these seminars. They did some analysis to figure out where they should be doing them. They then leveraged Adobe Target to showcase the events that were closest to specific visitors. This was helpful to get people to attend events.
  • Marketing Cloud
  • Product Version: CC
  • Views: 540
  • Added: Aug 21, 2013
  • Runtime: 00:02:09
  • Tags: Adobe Experience Manager, Adobe Media Optimizer, Adobe Target, IG Concepts, IG.com, Marketing Cloud; Adobe Analytics
Vueling Airlines automates cross-channel digital marketing with Adobe Media Optimizer, Adobe Analytics, and Adobe Target
Vueling Airlines automates cross-channel digital marketing with Adobe Media Optimizer, Adobe Analytics, and Adobe Target
Learn how Vueling Airlines manages campaign forecasting, improves the results of advertising investments, and maximizes the reach and effectiveness of cross-channel campaigns using Adobe Marketing Cloud.
  • Views: 581
  • Added: Aug 19, 2013
  • Runtime: 00:03:33
  • Tags: SiteCatalyst, AdLens for Search, Adobe Analytics, Adobe Media Optimizer, Adobe Target, Airline, International Airlines Group, Marketing Cloud, Test&Target, Transportation
Lenovo Australia Optimizes Online Ad Apend Across Channels
Lenovo Australia Optimizes Online Ad Apend Across Channels
Lenovo Australia uses Adobe Media Optimizer for Search, Display, and Social to boost online ad spending returns—and triples growth in revenues from SEM.
  • Views: 294
  • Added: Aug 15, 2013
  • Runtime: 00:03:25
  • Tags: AdLens, AdLens for Display, AdLens for Search, AdLens for Social, Adobe Media Optimizer, Lenovo, Lenovo Australia, Marketing Cloud
Lenovo Adobe Marketing Cloud Video
Lenovo Adobe Marketing Cloud Video
Lenovo, the company that leads PC manufacturers worldwide in unit shipments, leverages multiple solutions within Adobe Marketing Cloud: Adobe Analytics, Adobe Target, Adobe Social, and Adobe Media Optimizer. Years ago, Lenovo went through a strategic assessment to see what was working on the website and Adobe offered ideas on potential opportunities. Ashish Braganza from Lenovo was tasked with achieving an 8-fold ROI on the Adobe investment. He achieved a 12-fold return. In Australia, Christopher Jowsey has seen a 20:1 ROI on search investments. On this video, check out some of the cool things that Lenovo is doing with Adobe solutions.
  • Marketing Cloud
  • Product Version: CC
  • Views: 1,152
  • Added: Jul 31, 2013
  • Runtime: 00:03:58
  • Tags: Adobe Marketing Cloud; Adobe Analytics, Adobe Media Optimizer, Adobe Social; Lenovo; Ashish Braganza; Ajit Sivadasan, Adobe Target, Christopher Jowsey, Marketing Cloud
Build.com Customer Success Video
Build.com Customer Success Video
Build.com is the largest, online only, retailer of home improvement products. Build.com leverages Adobe Analytics, Adobe Target, and Adobe Medio Optimizer Solutions. Analytics plays an important role in helping with the Build.com business. Adobe has helped to drive a significant amount of money to Build.com's bottom line.
  • Marketing Cloud
  • Product Version: CC
  • Views: 266
  • Added: Jul 26, 2013
  • Runtime: 00:02:11
  • Tags: Build, Build.com, Marketing Cloud; Adobe Target; Adobe Analytics; Adobe Media Optimizer
Add to Cart: Google PLA Optimization and Best Practices using AMO
Add to Cart: Google PLA Optimization and Best Practices using AMO
Are you leaving PLA performance on the table? Google's ever-evolving Product Listing Ads is a huge source of both revenue and frustration. Although these ad units can be troublesome because they rely too heavily on Google's All Products target, using broad product targeting and guessing at initial bids for new products are not the quick fixes they appear to be. Find out how Adobe Media Optimizer portfolio bid optimisation and sparse data modelling can improve your PLA performance. Presenters: Victor Helpap, shop-apotheke
  • Views: 143
  • Added: Jul 22, 2013
  • Runtime: 00:06:42
  • Tags: adobe, summit, 2013, london
Bid Evolution: Applying Advanced Attribution Models in Rules and Portfolios
Bid Evolution: Applying Advanced Attribution Models in Rules and Portfolios
The combination of advanced bid rules and strong portfolio algorithms make Adobe Media Optimizer the most powerful bidding platform in the industry. Learn how customers have improved their bidding strategies by taking advantage of multiple attribution perspectives. Unlock the other 50% of actionable signals from your keywords that are being ignored by simplistic rules or single-metric portfolio objectives. This consistent segmentation framework empowers search marketers to define success with more accuracy than ever before. Discover which patterns you can start applying to your keywords today to improve efficiency and volume. potential Presenters: iConText: Timofey Putintsev, Business Development Director
  • Views: 107
  • Added: Jul 22, 2013
  • Runtime: 00:08:06
  • Tags: adobe, summit, 2013, london
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