This session will showcase the opportunity to optimize business across channels and into emerging media through Adobe analytics solutions with a focus on mobile, and social analytics. Viewing this session should expand your vision and understanding of analytics beyond the traditional web to include these emerging areas—facilitating your ability to present your clients available, measurable solutions that can be tied to performance.
adobe, Partners, summit, Adobe Partners, Digital Marketing Suite, Matt Langie, breakout session, partner day, partner day breakout
AEG keeps fans engaged with Adobe Campaign and Adobe Analytics in Adobe Marketing Cloud. The company sends personalized content across channels to fans of its teams, including the reigning Stanley Cup champions L.A. Kings and four-time Major League Soccer Cup winners L.A. Galaxy.
For everything from analytics and optimization to delivering dynamic, targeted experiences, Sky Italia uses Adobe Marketing Cloud—including Adobe Analytics, Adobe Target, and Adobe Experience Manager. Since adopting Adobe solutions, the company gained a fluid understanding of customer interactions across screens, reduced churn, and achieved a 49% year-over-year lift to revenues.
Saint-Gobain offers construction products to individuals and pros virtually everywhere—even for projects in space. So when it came to building its own digital environment, the company turned to the best tools available to create campaigns, offers, and experiences that reach its customers, helping Saint-Gobain double conversion.
The largest telecommunications provider in Switzerland wants to understand each user in front of every device. That’s why Swisscom uses Adobe Marketing Cloud solutions, including Adobe Analytics, Adobe Target, and Adobe Experience Manager. By uniting its digital marketing with Adobe Marketing Cloud, Swisscom collaborates easily to drive results, including an average uplift of 40% from web testing.
ASOS, a leading global online retailer of fashion and beauty products, uses Adobe Analytics to engage customers through its website and digital apps and to gain meaningful insights that drive business.
With a digital presence reaching 62 markets, Philips began looking for a new web content management
system that would better meet current and future needs. “At first, we thought that this would be a project
just for IT, but as we looked closer at web content management systems, we realized that a more complete
system would give us opportunities to also affect business operations,” says Lonneke Vink, product owner,
consumer website at Philips.
Philips had already achieved success using Adobe Marketing Cloud to create a community-based digital
experience for its male grooming product line. The company decided to make Adobe Marketing Cloud,
including Adobe Experience Manager, Adobe Analytics, and Adobe Target solutions, the core of its online
digital presence for websites across all markets, corporate domains, and even eventually its global intranet.
Adobe Digital Publishing suite integrates with Adobe Experience Manager to be able to author and deliver content. Adobe Analytics is used to track the consumption of content within DPS Apps. This video provides a walkthrough for both integrations. This session was presented by Klaasjan Tukker during the DPS EMEA Bootcamp 2014 in Stockholm.
Ford Motor Company wants drivers of its vehicles to always feel like the automaker is there for them. That’s why the company uses Adobe Marketing Cloud solutions to help deliver the human connection of the dealership with personalized and optimized content through its digital channels.
There’s never been a more exciting time to be a digital analyst. This session will show you how to leverage Adobe Social and the powerful data analysis capabilities of Adobe Analytics to optimise cross-channel audience segmentation and marketing efforts.
Discover how British Gas, leverages the integration between Adobe Analytics and ClickTale to gain real and actionable insights into their users’ online behaviour. Hear how you can not only understand what customers are doing, but why they’re doing it.
Combining Adobe Analytics to Adobe Campaign, marketers make the most of web and mobile analytics to accurately measure performances, automate responses to customers’ online behaviour, interests and preferences, and deliver contextually relevant messages.
Get a technical overview as well as a short demo of Adobe's new firehose technology for analytics. See ASOS present different real world uses causes, some examples of analytics in realtime and an overview of the results within ASOS worldwide.
Analytics is the backbone of many organisations’ digital success. By leveraging Adobe Analytics with Adobe Target, you can use detailed insights to prioritise your optimisation activities and improve KPIs.
This session includes a discussion of Adobe Analytics and is for web analysts and interactive marketers, hear how to make changes to your Adobe Analytics or SiteCatalyst implementation without touching a line of code or rule in your tag management system.
For all analysts and marketers. Ben Gaines, an experienced product management team member shows some of the powerful new capabilities from Adobe Analytics 75 new features. Learn industry-leading best practices even if previously used features.
For digital analysts, marketers and mobile teams in all industries responsible for mobile analytics. Do you understand where, when and how customers use your apps? Sky Deutschland tells how they implemented Adobe Analytics in their mobile applications.
Learn how Time Inc is developing industry best practices for organizing and analyzing digital magazine metrics. In this 2014 Adobe Marketing Summit presentation, Rory O'Flynn, Executive Director, Digital Research, Time Inc, shares their sophisticated approach, including standardizing on seven KPIs that work across all publications, developing an audience segmentation strategy, identifying time periods in which to report against and more.
Product Version: CC
Apr 18, 2014
Omniture, analytics, device, digital magazines, iPad , Adobe Analytics, Digital Publishing, Digital Publishing Suite, InDesign, Time
When redesigning all its websites in all markets, Danske Bank used data and insights from Adobe Marketing Cloud, including Adobe Analytics and Adobe Target. Knowing the usage patterns of customers helps the bank deliver superior experiences across all devices. With Adobe, Danske Bank is able to save time, money, and frustration.
Great Eastern, was the first company in the world to implement all five digital marketing solutions in one agreement, rolling out Adobe Analytics, Adobe Target, Adobe Experience Manager including Scene7, Adobe Media Optimizer, and Adobe Social. Watch Christopher Wei, Group CEO, talking about Great Eastern embracing the digital future.
Product Version: CC
Sep 11, 2013
Adobe Analytics, Adobe Experience Manager including Scene7, Adobe Marketing Cloud, Adobe Media Optimizer, Adobe Social, Adobe Target, Digital Marketing, Great Eastern Life
Learn how Helvetia, one of the top 10 insurance groups in Europe, uses Adobe Experience Manager, Adobe Target and Adobe Analytics to deliver an engaging online experience for more than two million customers.
Adobe allows IG to effectively communicate with and provide relevant experiences to their customers. IG leverages the following solutions within the Adobe Marketing Cloud: Adobe Analytics, Adobe Media Optimizer, Adobe Target, and Adobe Experience Manager. IG runs face-to-face seminars. They invite people that are interested in IG. There were people that were interested in these, and they wanted to figure out where they should be having these seminars. They did some analysis to figure out where they should be doing them. They then leveraged Adobe Target to showcase the events that were closest to specific visitors. This was helpful to get people to attend events.
For RBS, data is king. If you can't measure it...you don't do it. RBS relies on Adobe Analytics, Adobe Target, and Adobe Experience Manager. They have seen that when they Target content to customers when they returned to their site, and they put it on the home page, they found that people were 70-80% more likely to engage and adopt the product.
Learn how Vueling Airlines manages campaign forecasting, improves the results of advertising investments, and maximizes the reach and effectiveness of cross-channel campaigns using Adobe Marketing Cloud.
Aug 19, 2013
SiteCatalyst, AdLens for Search, Adobe Analytics, Adobe Media Optimizer, Adobe Target, Airline, International Airlines Group, Marketing Cloud, Test&Target, Transportation
Learn how Liberty Global, the largest cable operator in the world, leveraged Adobe Experience Manager, Adobe Target and Adobe Analytics to realized an 11% uplift in orders, increased clickthroughs by 23% and accelerated website time-to-market through reusability.
Product Version: CC
Aug 06, 2013
CQ, Web content management, Adobe Analytics, Adobe Target, Liberty Global, Marketing Cloud, SiteCatalyst; Adobe Experience Manager, Test&Target, UPC, Virgin Media
SAP is in the business of making all businesses run better. They have hundreds of thousands of customers and millions of users. Adobe helps SAP to create a digital experience that delivers relevant experiences to its vast amount of customers at all times. SAP leverages multiple solutions within the Adobe Marketing Cloud, including the following: Adobe Analytics, Adobe Target, and Adobe Experience Manager. With Adobe, SAP has seen conversion increases of up to 47 % by just changing copy on buttons on the website.
Jul 31, 2013
Adobe Experience Manager; SAP; Shawn Burns, Adobe Target, Digital Marketing, Global VP, Marketing Cloud; Adobe Marketing Cloud; Adobe Analytics
Lenovo, the company that leads PC manufacturers worldwide in unit shipments, leverages multiple solutions within Adobe Marketing Cloud: Adobe Analytics, Adobe Target, Adobe Social, and Adobe Media Optimizer. Years ago, Lenovo went through a strategic assessment to see what was working on the website and Adobe offered ideas on potential opportunities.
Ashish Braganza from Lenovo was tasked with achieving an 8-fold ROI on the Adobe investment. He achieved a 12-fold return. In Australia, Christopher Jowsey has seen a 20:1 ROI on search investments. On this video, check out some of the cool things that Lenovo is doing with Adobe solutions.
Musicnotes is an online music retailer that provides downloadable sheet music to customers. The company leverages Adobe Analytics and Adobe Target to help provide relevant experience to those on its web site. Presenting people with the right song, when they are looking for it is key. Musicnotes uses what they have with analytics and they switch things around on the site to make sure they are showing people what they want to see. Adobe is helping to solve the problems that they can't solve on their own.
Product Version: CC
Jul 26, 2013
Marketing Cloud; Adobe Target; Adobe Analytics; Musicnotes; Bill Aicher
Build.com is the largest, online only, retailer of home improvement products. Build.com leverages Adobe Analytics, Adobe Target, and Adobe Medio Optimizer Solutions. Analytics plays an important role in helping with the Build.com business. Adobe has helped to drive a significant amount of money to Build.com's bottom line.
Lenovo, the company that leads PC manufacturers worldwide in unit shipments, leverages multiple solutions within Adobe Marketing Cloud—Adobe Analytics, Adobe Target, Adobe Social, and Adobe Media Optimizer.
Adobe Marketing Cloud allows Lenovo to mine through terabytes of data in real time and put actionable steps in place to amplify ROI. Lenovo tasked its digital marketing team with delivering an annual eight-fold return on its investment in the program. Within the first two quarters of expanding the program, the team exceeded the goal with a twelve-fold return.
Rakuten is the third largest electronic marketplace worldwide, comprising over 40 main business groups. Using Adobe Marketing Cloud, they were able to boost online merchant sales by tens of millions of dollars annually. To empower each of their main business groups to build their businesses, Rakuten chose to standardize on Adobe Marketing Cloud, including Adobe Analytics, Adobe Target, and Adobe Social solutions. Working with Adobe solutions, Rakuten has enabled data-driven improvements for web pages, increased conversions and sales, and reduced time spent analyzing and making business recommendations from several months to a few days.
AOL, a pioneer in advanced internet services, uses Adobe Marketing Cloud to engage customers, enhance their experience, and keep them coming back for more. Using Adobe Target and Adobe Analytics solutions, AOL’s retention services marketing team optimized web pages to promote the value-added services in their internet plan bundles. Adoption of service extras, like tech support, virus protection, and online data backup, is up 20%.
This is a vision video of Adobe Communities site that will provide free forum of support and technology to business and creative professionals of all levels. Hundreds of groups around the world offer members the opportunity to network and build connections, master new skills, learn from peers, and have a lot of fun. At the same time, it highlights some of the Adobe technology used in building of Adobe Communities, including Adobe Analytics and Adobe Experience Manager.
Adobe Showcase is an iPad app to help sales teams find success stories, white papers and webinars to share with their customers. Adobe Showcase is currently available internally only at Adobe.
This video explains the efforts of design and development that went into the creation of the application. At the same time, it highlights some of the Adobe technology used in Showcase, including Adobe Analytics, Adobe Recomendations, Adobe Experience Manager, and Scene7.