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"AdLens for Search"

Vueling Airlines automates cross-channel digital marketing with Adobe Media Optimizer, Adobe Analytics, and Adobe Target
Vueling Airlines automates cross-channel digital marketing with Adobe Media Optimizer, Adobe Analytics, and Adobe Target
Learn how Vueling Airlines manages campaign forecasting, improves the results of advertising investments, and maximizes the reach and effectiveness of cross-channel campaigns using Adobe Marketing Cloud.
  • Views: 585
  • Added: Aug 19, 2013
  • Runtime: 00:03:33
  • Tags: SiteCatalyst, AdLens for Search, Adobe Analytics, Adobe Media Optimizer, Adobe Target, Airline, International Airlines Group, Marketing Cloud, Test&Target, Transportation
Lenovo Australia Optimizes Online Ad Apend Across Channels
Lenovo Australia Optimizes Online Ad Apend Across Channels
Lenovo Australia uses Adobe Media Optimizer for Search, Display, and Social to boost online ad spending returns—and triples growth in revenues from SEM.
  • Views: 294
  • Added: Aug 15, 2013
  • Runtime: 00:03:25
  • Tags: AdLens, AdLens for Display, AdLens for Search, AdLens for Social, Adobe Media Optimizer, Lenovo, Lenovo Australia, Marketing Cloud
Carphone Warehouse doubles pay-per-click (PPC) sales in just one year using Media Optimizer for Search
Carphone Warehouse doubles pay-per-click (PPC) sales in just one year using Media Optimizer for Search
Learn how Carphone Warehouse, Europe's largest independent retailer of mobile phones, uses Adobe Media Optimizer for Search to optimize spend related to paid search advertising, resulting in a 2x increase of pay-per-click (PPC) sales volumes over the last year.
  • Views: 1,451
  • Added: Jul 12, 2013
  • Runtime: 00:02:36
  • Tags: AdLens for Search, CPW, Carphone Warehouse, Gareth Jones, Marketing Cloud, Media Optimizer for Search, Phone House
iConText optimizes paid search advertising spend for Russia's largest classifieds site, Avito.ru, using Yandex
iConText optimizes paid search advertising spend for Russia's largest classifieds site, Avito.ru, using Yandex
Learn how iConText uses Adobe Media Optimizer for Search for its customer, Avito.ru, working with Russia's largest search engine, Yandex, to fine tune contextual searches with keyword performance modeling. Using Adobe Media Optimizer for Search, iContext changed more than 600,000 bids in 30 days to optimize paid search advertising spend for Avito.ru.
  • Views: 222
  • Added: Jul 09, 2013
  • Runtime: 00:01:52
  • Tags: AdLens for Search, Avito.ru, Marketing Cloud, Media Optimizer for Search, Russia, Tim Putintsev, Yandex, iConText
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