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Overview of Search Engine Marketing
Overview of Search Engine Marketing
Review the basics of Search Engine Marketing account structure heirarchy and controls. Learn what you need to keep in mind when creating campaigns, ad groups, and so on.
  • SearchCenter
  • Views: 645
  • Runtime: 00:04:59
  • Tags: digital marketing, getting started, SearchCenter
Jabong.com Adobe Marketing Cloud customer story
Jabong.com Adobe Marketing Cloud customer story
Jabong has been using Adobe Marketing Cloud to understand their customers better and to predict their buying behavior more accurately. It has helped optimize their digital marketing campaigns.
  • Views: 107
  • Added: Feb 18, 2014
  • Runtime: 00:02:34
  • Tags: Adobe, Adobe Ad Lens, Adobe Analytics, Digital Marketing, Marketing Cloud
Top Gear Moves from PDF to Interactive Edition and Sees Engagement Skyrocket
Top Gear Moves from PDF to Interactive Edition and Sees Engagement Skyrocket
Learn how the best-selling car magazine in the world transitioned from a PDF replica experience to a fully interactive, digital edition with Adobe Digital Publishing Suite. Simon Carrington, Publisher of BBC Top Gear Magazine, explains how this transition boosted subscription levels by over 175%, total downloads over 200%, ad revenue by 130% and total revenue by over 150%.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 5,934
  • Added: Feb 03, 2014
  • Runtime: 00:02:45
  • Tags: device, iPad , BBC, Digital Publishing, Digital Publishing Suite, Immediate Media, InDesign, Simon Carrington, Top Gear, UK
Moving from Final Cut Pro to Adobe Premiere Pro to Cut National TV Spots
Moving from Final Cut Pro to Adobe Premiere Pro to Cut National TV Spots
See how Adam Pertofsky, award-winning editor and partner at Rock Paper Scissors, cut national and Super Bowl TV spots under tight timelines using high performance Adobe post-production tools. This presentation will cover Adam's switch from Final Cut Pro to Adobe Premiere Pro and his workflows using After Effects and Photoshop to create the high-quality national ads.
  • Photoshop
  • Premiere Pro
  • Creative Cloud
  • Product Version: CC
  • Views: 301
  • Added: Jan 18, 2014
  • Runtime: 00:17:38
  • Tags: Adam Pertofsky, Adobe Creative Cloud, Adobe Premiere Pro CC, Photoshop, Photoshop CC, Rock Paper Scissors
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