Buffalo Bills: Tapping into a greater fan experience
See how Buffalo Bills, the American football team, created an essential game day app with Digital Publishing Suite. The Buffalo Bills Touch app engages fans with the team brand and delivers a high-impact fan experience through video, social media and more. View how the app extends immersive multimedia content to fans far-and-wide, as well as how it drives results for the team.
Creating Interactive Content for the Web and Tablet Devices
Show: Create Now
Paul Trani creates animations with Edge Animate, then creates an app for iPad using the interactive elements.
B-to-B Publisher GIE Media Sees Engagement and Revenue Explode with DPS
Business-to-business publisher GIE Media has honed its digital publishing expertise with titles like Golf Course Industry, Pest Control Technology, Lawn & Landscape, and A Garden Life. With roots in the publishing communications industry spanning more than 30 years, the media powerhouse was quick to recognize the importance of a transition from PDF replica to the DPS interactive platform. The results? Off the charts engagement times and an entirely new revenue stream.
Sotheby's International Realty: Driving ROI with Sales Enablement App
See how Sotheby's International Realty, a leading global luxury real estate network, equips its affiliates with an internally distributed sales enablement app. Discover how the firm ensures its agents have the most up-to-date, interactive sales material at their fingertips, and how the app drives direct ROI for the company.
App of the Week - Martha Stewart Custom Store
Martha Stewart is not just a magazine, but has multiple touchpoints for reaching its fans. When readers open up the Martha Stewart iPad publication, the custom store reflects this. The HTML store is organized so that readers can find back issues, non-DPS apps such as CraftStudio, digital cookbooks, and her latest autobiography.
Ad of the Week - Home Depot in Martha Stewart
DIY home improvement projects and Martha Stewart go hand-in-hand. Therefore, it makes perfect sense for Home Depot to use interactive advertising in Martha Stewart iPad magazine. Home Depot uses Digital Publishing Suite so that the advertisement fits in with the editorial of helpful tips and tricks.
App of the Week - Lowe's Creative Ideas
Lowe’s retail home improvement and appliance store uses Digital Publishing Suite to distribute its publication, Creative Ideas. The publication includes inspirational content such as DIY projects and home makeovers. By providing video and interactive step-by-step instructions, the publication can appeal to a lot of different learning styles – and ultimately pull them into the store.
Ad of the Week - Buick in House & Home
Buick sponsored a full issue of House and Home magazine. Each ad walks the reader through the Buick shopping experience, from learning about features, trying out colors, viewing videos, and visiting the web page for further learning. By sponsoring a full issue, it can communicate a multifaceted message to readers.
App of the Week - GE Inspired
GE Inspired Magazine, published six times a year by GE Appliances on the iPad, showcases features and benefits of GE Appliances’ new product innovations. This publication is a must-have for appliance aficionadoes. Digital Publishing Suite allows GE to show video of the new features in action, as well as buttons and slideshows to thumb through showrooms.