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Talking to Kim Hann of Australian Consultancy 2Datafish about Measuring Return on Online Investment
Talking to Kim Hann of Australian Consultancy 2Datafish about Measuring Return on Online Investment
Kim Hann of Adobe partner 2DataFish talks about developing RoI models for her clients' online business with Adobe digital marketing technology "We've seen tests where we've had uplift of over 100%, in real dollar terms, in traffic terms. And that has been amazing."
  • Views: 232
  • Added: Aug 15, 2011
  • Runtime: 00:04:02
  • Tags: 2Datafish , Australia, Omniture, Online Analytics, Test and Target, digital marketing, web analytics
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