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Ad of the Week - Home Depot in Martha Stewart
Ad of the Week - Home Depot in Martha Stewart
DIY home improvement projects and Martha Stewart go hand-in-hand. Therefore, it makes perfect sense for Home Depot to use interactive advertising in Martha Stewart iPad magazine. Home Depot uses Digital Publishing Suite so that the advertisement fits in with the editorial of helpful tips and tricks.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,294
  • Added: Jun 27, 2013
  • Runtime: 00:02:19
  • Tags: iPad , magazine, paint, Home Depot, ad of the week, advertisement, digital publishing suite, dps, martha stewart, teresa demel
App of the Week - Lowe's Creative Ideas
App of the Week - Lowe's Creative Ideas
Lowe’s retail home improvement and appliance store uses Digital Publishing Suite to distribute its publication, Creative Ideas. The publication includes inspirational content such as DIY projects and home makeovers. By providing video and interactive step-by-step instructions, the publication can appeal to a lot of different learning styles – and ultimately pull them into the store.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,996
  • Added: Jun 27, 2013
  • Runtime: 00:03:30
  • Tags: iPad , DPS, Digital Publishing Suite, Lowe's Creative Ideas, Teresa Demel, app of the week
Ad of the Week - Buick in House & Home
Ad of the Week - Buick in House & Home
Buick sponsored a full issue of House and Home magazine. Each ad walks the reader through the Buick shopping experience, from learning about features, trying out colors, viewing videos, and visiting the web page for further learning. By sponsoring a full issue, it can communicate a multifaceted message to readers.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,003
  • Added: Jun 27, 2013
  • Runtime: 00:03:15
  • Tags: iPad , Buick, DPS, House & Home, Verano, ad of the week, app of the week, digital publishing suite, teresa demel
App of the Week - GE Inspired
App of the Week - GE Inspired
GE Inspired Magazine, published six times a year by GE Appliances on the iPad, showcases features and benefits of GE Appliances’ new product innovations. This publication is a must-have for appliance aficionadoes. Digital Publishing Suite allows GE to show video of the new features in action, as well as buttons and slideshows to thumb through showrooms.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,464
  • Added: Jun 27, 2013
  • Runtime: 00:02:34
  • Tags: innovation, DPS, Digital Publishing Suite, GE, GE Inspired, Indesign, Teresa Demel, app of the week, appliances
App of the Week - DPS Summit Event App
App of the Week - DPS Summit Event App
The DPS Summit conference app was privately distributed to event attendees in May 2013. The app, developed by JWT/Casa, allows attendees to view sessions, speakers, and the venue while at the conference. After the conference, the app was updated to be a continued resource to participants. New content included speaker slide decks and video.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 573
  • Added: Jun 27, 2013
  • Runtime: 00:03:21
  • Tags: iPad , DPS, Digital Publishing Suite, JWT Casa, Summit, Teresa Demel, app of the week, event app
App of the Week - Esquire Weekly
App of the Week - Esquire Weekly
At the Adobe Digital Publishing Summit in May 2013, Hearst announced the impending launch of Esquire Weekly, available only to digital subscribers. This special perk provides a la carte content for readers and drives digital subscriptions. The magazine is organized in one article per section, making the content easily digestible.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,233
  • Added: Jun 25, 2013
  • Runtime: 00:02:56
  • Tags: iPad , DPS, Digital Publishing Suite, Esquire, Esquire Weekly, Hearst, Teresa Demel, app of the week
Ad of the Week - Lexus in Motor Trend
Ad of the Week - Lexus in Motor Trend
Lexus has a series of ads in Motor Trend that drive car enthusiasts through the purchasing funnel. At the beginning of the issue, the ads are videos that introduce the reader to key differentiating features in the car. As readers progress through the magazine, they soon find galleries where they can actively explore all features of the car and ultimately link to the website.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,675
  • Added: Jun 24, 2013
  • Runtime: 00:02:58
  • Tags: iPad , Advertising, DPS, Digital Publishing Suite, Enform App Suite, Lexus, Motor Trend, car, rich media ads, tablet
Ad of the Week - Blind Barber
Ad of the Week - Blind Barber
Blind Barber has two barberships in New York City and Los Angeles. The interactive advertisements placed in Bullett Magazine allow it to reach an audience of young, hip, urban men. This ad uses Digital Publishing Suite to allow readers to change the hair, mustache, and beard of a model, and see how the different styles change his look.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,606
  • Added: Jun 19, 2013
  • Runtime: 00:02:21
  • Tags: Blind Barber, Bullett, DPS, Digital Publishing Suite, InDesign, Teresa Demel, ad of the week, app of the week, haircut, scratch off
App of the Week - Boston Marathon in Runner's World
App of the Week - Boston Marathon in Runner's World
In June 2013, Runner's World launched a special insert covering the Boston Marathon bombings. The app is built around an interactive timeline of the day and allows readers to read about 20 individuals impacted by the events. The Runner's World audience is deeply invested in the events of the marathon, and the app features allow readers to explore the story from multiple angles.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 896
  • Added: Jun 19, 2013
  • Runtime: 00:04:01
  • Tags: Boston Marathon, Priest + Grace, Rodale, Runner's World, Teresa Demel, app of the week
App of the Week - Greater Portland Inc Economic Development App
App of the Week - Greater Portland Inc Economic Development App
Greater Portland Inc released an app for businesses and site selectors looking to expand into the greater Portland region. Designed in partnership with Storycode, a DPS Agency Partner, the app contains powerful data visualizations, audio interviews with C-level executives, and a photo gallery from The Oregonian.
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,333
  • Added: Jun 06, 2013
  • Runtime: 00:04:27
  • Tags: business, iPad , Greater Portland Inc, Portland, Storycode, Teresa Demel, The Oregonian, app of the week, economics, infographics
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