Join Randy Ksar, Motorola Mobility Community Manager for MOTODEV, on best practices to get your app discovered in the marketplace. Randy will cover how to optimize your Android Market listing, utilize social media as a marketing and customer feedback tool, leverage testing to improve your customer ratings, and introduce new marketing opportunities to get your app featured on Motorola Mobility smartphones and tablets.

Join Randy Ksar, Motorola Mobility Community Manager for MOTODEV, on best practices to get your app discovered in the marketplace. Randy will cover how to optimize your Android Market listing, utilize social media as a marketing and customer feedback tool, leverage testing to improve your customer ratings, and introduce new marketing opportunities to get your app featured on Motorola Mobility smartphones and tablets.

Join Randy Ksar, Motorola Mobility Community Manager for MOTODEV, on best practices to get your app discovered in the marketplace. Randy will cover how to optimize your Android Market listing, utilize social media as a marketing and customer feedback tool, leverage testing to improve your customer ratings, and introduce new marketing opportunities to get your app featured on Motorola Mobility smartphones and tablets.

Join Randy Ksar, Motorola Mobility Community Manager for MOTODEV, on best practices to get your app discovered in the marketplace. Randy will cover how to optimize your Android Market listing, utilize social media as a marketing and customer feedback tool, leverage testing to improve your customer ratings, and introduce new marketing opportunities to get your app featured on Motorola Mobility smartphones and tablets.

Join Tom Nguyen and Thibault Imbert, product managers for the Adobe Flash Player and Adobe AIR runtimes, for a deep dive into all the new features introduced in Flash Player 11 and AIR 3. The web is going to change, and this session will show you how to be prepared.

Bring your rich content to the leading monetization platform for Android — NOOK Apps by Barnes & Noble. This session will focus on the business opportunity, market demographics, and advantages of publishing Adobe Flash and AIR based apps for NOOK Color. Make sure to stop by the NOOK developer booth to attend one of our 50-minute workshops on development of NOOK apps and for a chance to win a NOOK Color.

Learn how you can unlock opportunities in the multibillion-dollar TV market by discovering how to create 2D and 3D apps for the largest screen in the home. Be the first to see a 3D app created for LG's Cinema 3D Smart TV platform using Adobe AIR, and learn how the LG Smart TV developer program can allow you to capitalize on this rapidly growing market segment.

Join Jeff Tapper of Digital Primates as he digs into the practical and business benefits of targeting desktops, native apps, and televisions using a unified codebase. Tapper will showcase a film distributor who is in the process of making content available via an app that will run on Android, BlackBerry PlayBook, and TVs to complement existing web and iOS applications.

Enjoy 10 short demos that showcase Adobe's Web Experience Management solution, part of the Adobe Digital Enterprise Platform. This quick introduction will equip you with a broad overview of functionality, technology, and integration points to other Adobe products including Adobe Creative Suite and Online Marketing Suite.

Explore the three most important drivers in enterprise technology: cloud, mobile, and social. In this session, we intend to arm the future enterprise developer with insights on these paradigm shifts that are challenging conventional approaches to development. We'll explain how the Adobe Digital Enterprise Platform (ADEP) leverages open standards and model-driven development to dramatically accelerate application development.

Learn how Adobe will be deploying language resources, or "language packs," to mobile applications in the field. Cloud-based localization will enable sending language updates and fixes to applications within minutes. This will eliminate the cumbersome need to build and test new installers for each localization update, as well as the need to push these through the delivery channels. The new approach allows rapid turnaround and supports frequent product releases and their often small increments, keeping in line with standard agile development practices.

Learn how Adobe will be deploying language resources, or "language packs," to mobile applications in the field. Cloud-based localization will enable sending language updates and fixes to applications within minutes. This will eliminate the cumbersome need to build and test new installers for each localization update, as well as the need to push these through the delivery channels. The new approach allows rapid turnaround and supports frequent product releases and their often small increments, keeping in line with standard agile development practices.

Explore the unique requirements for building successful mobile enterprise applications, including considerations around architecture, security, design, and scalability. Join Ray Blaak, CTO from Ensemble Systems in Vancouver, as he discusses building mobile apps for the enterprise.

In the war chest of the web developer, there is Photoshop, HTML, JavaScript, and, of course, CSS. While CSS started off with a minor role, it is increasingly taking over. In this session, we'll review the latest and greatest CSS techniques, how we can apply them to projects right now, and what we can expect to have available to us in the future as CSS continues to take over the world!

Take Adobe's Web Experience Management solution (previously known as CQ5) beyond the basics with custom components. Web pages rendered by our WEM solution are dynamic by nature — they are a composite of components. You'll learn how to create and leverage component building blocks to create a rich, engaging customer experience. Out of the box, WEM provides great components for authors to use — but what happens when you need a new or slightly different component? In this session, we'll go into the anatomy of components and how to build and deploy them.

Join the Adobe@Adobe team to gain insight and perspective on how Adobe uses its own technology. You'll get inspiration on how to leverage Adobe technology to extend internal business systems, even across mobile devices. This session will cover solutions based on Adobe AIR, Flex, the Adobe Digital Enterprise Platform, Adobe Acrobat, and Adobe Online Marketing Suite.

Watch live demos of innovative applications built by your peers that take advantage of the unique capabilities of the new Android Sony Tablet devices. Hear the developers talk about their experience using Adobe AIR to develop their apps for a single-screen and a dual-screen Sony Tablet. Learn more about Sony Tablet features and how you can win up to US$130,000 for your breakthrough app by entering the Adobe AIR App Challenge, sponsored by Sony (www.airappchallenge.com).

Come see how a few simple UX design patterns can facilitate a shared, social learning experience that blurs the boundaries between inspiration and instruction, as well as between content and community. Three trends are currently sweeping digital media: Tablets are moving from content consumption to creation, social features are increasingly pervasive, and everything is shifting to the cloud. Join us to explore how this trifecta creates exciting opportunities for designers and developers, and to examine our own promising effort at taking advantage of these trends.

Join a panel of leading automated testing tool providers, including SmartBear, TestPlant, Gorilla Logic, and Micro Focus, as they discuss the latest advances in automated testing solutions for Flex applications. Discover how these technologies used together with Adobe Flash Builder enable shorter development cycles at lower costs.

Join a panel of leading experts from enterprise solution providers Universal Mind, Ensemble, Cynergy, and EffectiveUI as they discuss how and where they position Flex and Adobe Flash as winning enterprise RIA technology solutions. Come away with strategies for pitching Flex based solutions and defending Flash as HTML5 gains momentum.

Join multiscreen maven Dylan DePass to learn how to maximize code reuse across multiple screens. How do you build a single code base that can be utilized across multiple device experiences? Attend this session to learn how to apply the secret sauce within Adobe AIR and build apps that behave as if they were native. Transform your idea into reality across multiple screens with minimal effort.

Dive into the details with ESRI and the City of Boston to hear how they built and deployed a critical application across desktops and devices. The City of Boston needed an executive dashboard for the mayor to "see" the state of the city in situations such as snowstorms. It was originally intended to be web-based and displayed in City Hall; however, Adobe Flash Builder 4.5.1 and a good MVC pattern implementation have paved the way for iPad app development. This avant-garde approach has motivated city officials to evaluate how else they can apply the app.

Dive deep into the latest capabilities offered by the Alternativa3D framework, leveraging the Stage3D (Molehill) APIs. Anton Volkov and Alex Karpovich, CTO and CEO of AlternativaPlatform, have prepared stunningly amazing demos. Get the exclusive story from behind the scenes of Alternativa3D, plus in-depth technical descriptions and a preview of the freaky future of web gaming and services.

Join Adobe’s Director of Experience Design, Ty Lettau, as he walks you through key user experience considerations and discusses the real challenges behind cloud computing for consumers and creators alike. While the promise of cloud computing offers a new world of universal access and convenience, enabling users to move fluidly from the desktop to the web to any number of mobile devices requires a complex choreography of information, application, and social design patterns. We'll explore solutions to this new problem.

"The reports of my death are greatly exaggerated.” (Mark Twain, 1897). This statement couldn’t be phrased better for Flash in 2011. But the digital landscape has changed so profoundly that we need to re-examine its new role. “The Death of Flash!” explores the striking irony of the misinformation that’s percolated through the web over the past year. Itai will explore the early beginnings (Flash was originally designed for tablet computers. Who knew?!), the first and second browser wars, Flash’s rise to stardom, AIR’s cross-screen power and how Facebook has become the new microsite. Flash is dead. Long live Flash!

See how one of the world's leading digital agencies, R/GA, delivers campaigns that scale across devices, screen resolutions, and operating platforms. This presentation will reveal the best practices and strategic approaches that R/GA deploys. R/GA will showcase successful initiatives and discuss the strategic thinking behind each project, as well as their overall impact.

Cut through the hype and see what cloud computing is really all about. Take a tour of cloud infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS) solutions. Watch a live deployment of a server infrastructure that supports a new mobile app built with Adobe Flex. Learn how to create a new virtual server, configure it, and bring it online—all in a few minutes. Then see how the infrastructure is horizontally scaled to support 1,000,000+ users. During the demonstration, you'll learn about reliability, redundancy, disaster recovery, geographic distribution, and other important considerations for migrating to the cloud.

Learn from Russell Brown and his team of experts about using your tablet device in photographic imaging. This will be a limited class, so be sure to sign up early.

See how easy it is to work remotely on a tablet device. If you never thought you could create professional quality output away from your desktop, this session could open your eyes. Create and share your designs from a plane? The beach? Check out this session to learn more.

Join Rob Roskin, manager of video delivery for MTV Networks, for a look behind the scenes at what it takes to produce world-class broadcast events like the MTV Video Music Awards and E3. Roskin will have special guest Ben Rolling from AEG Digital Media offer his own lessons from live events like "American Idol," the Grammy Awards, and MAX.

Learn how to make your asset pipeline more efficient, reduce your costs, and bring your games to market faster. We'll take you through the full content creation process using living design, animation, and 3D tools.

Learn how to analyze, benchmark, and improve the results of games built with Flash technology. Hear Mike Hawkyard from 4T2 Multimedia explain how game design and tracking procedures can be combined to produce enhanced commercial results for global brands.

Join Tom Nguyen and Thibault Imbert, product managers for the Adobe Flash Player and Adobe AIR runtimes, for a deep dive into all the new features introduced in Flash Player 11 and AIR 3. The web is going to change, and this session will show you how to b

See how to engage customers with content through social media, websites, smartphones, and tablets, whenever or wherever it is convenient to them. Learn how to combine physical and virtual events to create relevant experiences that connect with diverse audiences and then measure the impact on enrollment. Hear how Murdoch University uses these techniques with Adobe Online Marketing Suite to engage potential students and lead them to enroll in university programs that produce additional tuition revenue.

Hear how media publishers have embraced the new, exciting medium of tablet publishing, and discover what they’ve learned in the last year doing so. In addition to a retrospective discussion, this session will provide insight into what’s in store for tablet publishing in the future. Finally, leading media publishers will lend their perspectives on questions facing the industry now, including topics such as analytics, monetization, and workflows.

Take a look at and get inspired by WebFilings, the largest enterprise application on Google App Engine, as the developers talk about how they used Flex, BlazeDS, and the cloud to create an innovative, new approach to solving an old problem. Their powerful, collaborative, cloud-based product and compelling user interface are rapidly attracting new business from Fortune 100 companies.

Join seasoned Flex veterans as they tackle best practices, architectures, guidelines, development processes, and workflows for building enterprise-scale applications with large teams.

Check out the roadmap for the Adobe Flash Platform. In this session, the Adobe Flash Platform product managers will present an overview of what they're planning for the next major versions of Flex, Adobe Flash Builder, Adobe Flash Player, and Adobe AIR.

Learn about the next wave in digital publishing: how corporate publishers are taking advantage of highly designed, immersive reading experiences. See how corporate publishers are using digital publications on tablet devices to extend their brand and engage their audiences through real-world examples and case studies. Hear from leading companies how digital customer publications, marketing collateral, retail catalogs, event guides, annual reports, and other documents are already being used to engage users with extended information.

Learn how tablet publications are reinventing the brand advertising paradigm by blending the design fidelity and expression of a print advertisement with interactivity that captivates readers. Brand advertisers to date have grappled with templatized, commoditized web design offering limited brand expression — but now digital publications allow an immersive experience that drives not only consumer engagement, but also business results. You'll hear from a leading brand advertiser how digital marketers and ad agencies can leverage this greater engagement with readers. Publishers and advertisers alike will be inspired about adding more avenues for readers to communicate and connect.

Join the team from Yahoo! Video as they dig into what it takes to deliver video content at scale to the widest available device footprint, including iOS.

Join this session to learn how to use analytics and testing data from the Adobe Online Marketing Suite to make better decisions about creative design. You'll hear from Adobe's marketing experts, who will share industry insights on what works and what doesn't when it comes to creative campaigns for digital content. This session will highlight use cases from the Online Marketing Suite, including Adobe SiteCatalyst and Adobe Test&Target.

Learn how to automatically generate dynamic content based on your online audience. Adobe Online Marketing Suite, powered by Omniture, combined with Adobe Creative Suite enables dynamic content for marketing. Learn how to make a banner that swaps content automatically based on audience, delivering the right experience to the right person. This session uses enterprise-level products like Adobe SiteCatalyst and Adobe Test&Target with Creative Suite products like Adobe Flash. Learning how to use these products will help you build business strategy and deliver solutions for more effective online businesses.

Customer Experience Management allows a new way of thinking about delivering digital experiences in the enterprise; reframing the problem not just as a technology challenge, but as a design opportunity. Join Steven Webster, Senior Director in Adobe’s Technology and Innovation group as he invites a panel of Adobe’s user-experience leaders and innovative customers, to share their work, best-practices and learnings in designing solutions for today’s digital enterprise.

Learn how to plan, calculate, and measure customer value and business ROI in order to maximize return from multichannel solutions for customer experience management. While focusing on the key returns from customer experience efforts, this session will also provide best practices for planning, prioritizing, and measuring your customer experience projects. We’ll provide examples of customer value and business returns from CEM projects to illustrate ways to balance the needs of the customer with the needs of the business.

Get acquainted with Adobe's platform architecture and roadmap for customer experience management. Also learn how to extend the platform with best practices for architecting high-performing, scalable Customer Experience Solutions.

See exciting new developments in academic publishing on mobile devices. This session will showcase periodical and research-oriented projects initiated at Case Western Reserve University and Indiana University that use Adobe Digital Publishing Suite for publishing scholarly information to the next generation of tablet devices. Learn about the unique requirements and challenges of publishing such documents and how to make the best use of multimedia and interactive design. Plus, explore how to employ the analytic features supported by Digital Publishing Suite for conveying complex information.

Come learn about the new Adobe SocialAnalytics product, how it works, and how it can be used to optimize your company's brand and digital content. SocialAnalytics is part of the Adobe Online Marketing Suite and is geared for enterprise application.

Accessibility laws for digital content are changing rapidly. Just as businesses are required by law to install and maintain accessible facilities, soon the requirement for accessible digital content will also be law. As the ubiquitous PDF file format becomes an accepted primary format for digital content, making PDFs (especially PDF forms) accessible to users of assistive technology becomes that much more important. This session demonstrates how to apply the guidelines of WCAG 2.0 and Section 508 to your PDF forms to improve accessibility and user experience. These best practices can also be applied to Flash and HTML5 forms as well.

Creating content for both web and mobile devices that provides an engaging experience both online and offline can be a challenge. In this session you'll learn how to create native mobile applications based on Adobe's Web Experience Management (WEM) Solution's Content Sync Framework allowing you to quickly deploy existing content to your mobile clients.

Learn how to create usable data-centric applications that show just the right amount at the right time: useful, but not overwhelming. With Adobe LiveCycle Data Services, if you try to force too much data into a display, or don't provide enough data at a time, your tool likely won't be of much practical use. The principle at work here is information density, and it's a key concept all Flex developers who deal in large data sets should (and can) master.

Learn how Adobe Document Exchange Services can save you time and money. See how Adobe customers are using cloud-based solutions to accelerate business results, including: •Adobe EchoSign – Securely sign, send, track, and store contracts online •Adobe FormsCentral – Easily create, distribute, collect, and analyze online forms and surveys •Adobe SendNow – Instantly send and manage digital documents without the hassle of overnight delivery services and FTP sites •Adobe CreatePDF and ExportPDF – Create PDF documents online and convert PDF files to Word •Acrobat.com – Improve team collaboration with web conferencing and shared workspaces

Learn how to get PDF files to behave the way you and your readers want on the web. We'll share best practices for helping to ensure that PDF files are easy to read, navigate, and access, as well as for making PDF files as streamlined as possible without losing quality.

Join this one-hour discussion consisting of a panel of customer experts who are creative visionaries. Find out what they have to say about creating on tablet devices and being able to work in new ways.

Discover how to break free from your desktop and create anywhere. Creative professionals are working in new ways with their Adobe desktop products by starting with mobile applications, and then bringing their work into the powerhouse products they already love like Adobe Photoshop, Illustrator, Dreamweaver, and more. Come see for yourself the advantages of going mobile.

Work anywhere with Adobe mobile apps and get professional results. In this session, you'll get an overview of creative mobile apps. Learn which apps are best for you and get a sneak peek at what's new. You won't want to miss this!

Learn about the latest developments in customer experience management (CEM), the next step for organizations large and small trying to build better relationships with their customers, while better reinforcing their brands and improving margins. This session will cover what CEM is, how your agency, studio, or consultancy fits into the discussion, and how you can use Adobe tools and technologies to help your customers create better relationships with their customers. We'll also take a look at some of the innovative solutions shops have already gotten to work for them.

Take a deep dive into using CSS3 media queries to create websites that look good and work well on desktops, tablets, and mobile phones regardless of screen size. In this session, bestselling author and trainer David Powers explores how to optimize style rules for each type of device depending on its features, such as width, height, aspect ratio, and orientation. You'll also learn how to cope with older browsers that don't support media queries and how to avoid wasting mobile users' valuable data allowance by forcing them to download assets intended only for larger screen sizes.

Take a critical look at the game interface, the part that most players fail to acknowledge but that provides information to facilitate game flow and can add to the overall immersive gaming experience. This session will delve into several topics, such as why graphical interfaces are key in game design, how to avoid overloading your players with too much information or visual clutter, and best design practices and tips.

Learn how you can simplify the creation of immersive experiences that are presented consistently across desktops, smartphones, tablets, and televisions with Adobe Flash Professional CS5.5. Target the latest mobile platforms including Android, BlackBerry, and iOS. Efficiently create content that targets multiple devices, copy and paste layers, and easily adapt artwork for various sizes. Plus use more than 20 new code snippets, including ones optimized for mobile and application development.

Learn how you can increase your web design business through building, marketing, selling, and supporting websites with Business Catalyst, the all-in-one web hosting platform from Adobe. Brent Weaver of HotPress Web and BC Gurus has used Business Catalyst as a core offering to more than double revenues. He will explore three key strategies you can use to attract a constant pipeline of new clients and generate recurring profits. This is a session for anyone who runs or works in a modern web design agency, with clients running small to medium businesses.

Learn how you can increase your web design business through building, marketing, selling, and supporting websites with Business Catalyst, the all-in-one web hosting platform from Adobe. Brent Weaver of HotPress Web and BC Gurus has used Business Catalyst as a core offering to more than double revenues. He will explore three key strategies you can use to attract a constant pipeline of new clients and generate recurring profits. This is a session for anyone who runs or works in a modern web design agency, with clients running small to medium businesses.

Explore fresh techniques for building beautiful, sophisticated websites using Adobe Business Catalyst and the popular jQuery framework. Jason Tinnin of SimpleFlame.com and Kiyuco.com will explore, using real-world examples, just how easily you can integrate jQuery with your sites, crafting unique visitor experiences and impressing your clients. We'll cover a range of built-in modules in Business Catalyst, including the Web Apps framework, and also touch on the platform's powerful API. This is a session for anyone working in a modern web design agency interested in taking their web projects to the next level.

Learn how you can easily build and deploy multiscreen websites using Adobe's new, all-in-one hosting platform, Business Catalyst v3. Join Principal Scientist Jorge Taylor for an exclusive, in-depth walkthrough of Business Catalyst v3's multiscreen functionality and dynamic templating system, giving you an added level of control over the look and feel of your sites across a wide range of devices.

Get the first official sneak peek at Adobe's brand-new, all-in-one hosting platform, Business Catalyst v3. Join Product Director Bogdan Ripa for a step-by-step walkthrough of the fresh new user interface designed for small business clients and the advance

Get the first official sneak peek at Adobe's brand-new, all-in-one hosting platform, Business Catalyst v3. Join Product Director Bogdan Ripa for a step-by-step walkthrough of the fresh new user interface designed for small business clients and the advance

Explore what's new for designers and animators in Adobe Flash Professional CS5.5 with Chris Georgenes. He'll take you through the process of creating a short animation while demonstrating techniques the experts use to achieve a fast and efficient workflow.

Discover specific workflow enhancements available in Adobe Flash Professional CS5.5. This session steps through the process of deploying Flash Professional content on mobile platforms, including Android, BlackBerry, and iOS.

Join Product Manager Richard Galvan as he demonstrates some of the work being done behind the scenes with Adobe Flash Professional. Get an early glimpse of the upcoming features in a future release.