Adobe hosted the first day of Social Media Week 2012 with the focus on data, analytics and ROI. See what some attendees had to say about the day.

Ann Lewnes, SVP of Global Marketing at Adobe, discusses Social media and brands, why data is important and how "marketing is the new finance"

John Yi and Marianne Llewellyn present on how businesses succeed when connecting with fans and followers, and how best to analyze and measure those relationships.

Part one of the presentation from Susan Etlinger of Altimeter Group about how to pull ROI from social media metrics.

Part two of the presentation from Susan Etlinger of Altimeter Group about how to pull ROI from social media metrics.

Part one of the presentation from Jeremiah Owyang of Altimeter Group about the 7 types of social data companies can track and measure.

Part two of the presentation from Jeremiah Owyang of Altimeter Group about the 7 types of social data companies can track and measure.