If Facebook users don't love ads, how should advertisers approach social media? What is the opportunity there for brands?

At Advertising Week 2012 we ask what advertisers can do to take advantage of the mobile revolution?

At Advertising Week 2012 we ask attendees and experts how can digital advertising be most effective?

CMO.com’s roving chief marketer, Steve Cook, caught up with the Mobile Marketing Association’s managing director, NA, Michael Becker at the recent Advertising Week Experience in New York City. Here’s what transpired.

CMO.com’s roving chief marketer, Steve Cook, caught up with Jez Frampton, Global CEO of Interbrand, at the recent Advertising Week Experience in New York City. Here’s what transpired.

CMO.com’s roving chief marketer, Steven Cook, caught up with Patrick Dolan, Executive Vice President & Chief Operating Officer of IAB, and Rob Rasko of 614 Group at the recent Advertising Week Experience in New York City. Here’s what transpired.

CMO.com’s roving chief marketer, Steven Cook, caught up with IAB's Peter Minnium, Head of Digital Brand Initiatives, and David Doty, Executive Vice President & Chief Marketing Officer at the recent Advertising Week Experience in New York City. Here’s what transpired.