Discover the many design possibilities in Adobe Photoshop by exploring the latest design trends in movies, television, and magazines. In this session, you'll walk away with killer tips and techniques that take advantage of the magic of Photoshop. Corey Barker, Kelby Training Photoshop expert, will cover:• How to use features such as masks and selections to create jaw-dropping effects• Step-by-step techniques for creating 3D composites• Understanding what's possible with 3D in Photoshop• How to take advantage of the latest and greatest new Photoshop features to make amazing designs and effects

Adobe's XD Seed team was tasked with inventing the future of collaborative workspaces. Learn how Anna Wintour, editor in chief of Vogue magazine, helped inspire this vision. We'll show how the Context project came to life.Adobe XD's Remon Tijssen, principal designer, and David Macy, principal incubator, will present:• Why WIRED says, "I can't tell you how excited we are about Context and the creative liberties it is going to provide us"• How trends in technology such as touchscreens, sensors, and multidevice interfaces change the way we collaborate• The energetic beauty of a system based on simple containers and high-performing, natural gestures• The evolution of Context from prototype to production code

Learn how to easily convert your Adobe Flash technology–based ads to HTML5 using the Adobe Flash Professional Toolkit for CreateJS. Also join the discussion about upcoming trends and standards in online advertising.Cory Hudson, creative director at AOL, will walk through several real-world examples to demonstrate:• How to use the Toolkit for CreateJS for digital advertising• Selecting the appropriate workflow for your team• Steps for converting entire ads versus converting only library assets• Working directly with EaselJS• How to make HTML5 ads work within specifications geared toward devices running Adobe Flash Player • Tips and tricks that will help you in your day-to-day work

Explore the workflow of designing for the exciting world of the fashion and sports industries. By viewing the work Vasava has done for several international brands, you'll gain insight into the agency's unique creative process that has resulted in gorgeous, energetic, and highly recognizable graphics and illustrations. In this session, Enric Godes and Bruno Selles will cover:• How to communicate key concepts in sports imagery: performance, technology, style, and treatments• Graphic trends applied in design and communication for the fashion and luxury industry• Insights gained while designing for clients such as LVMH, Nike, Diesel, Jay-Z, GE, Cisco, and more

Today's mobile "always online" environment means designers and developers have a new range of challenges — how to keep up, learn new skills, and satisfy demands to deliver on new devices as well as maintain traditional output. The recently launched Creative Cloud for teams can benefit you and your organisation, whether you are a single person freelancer or a significant agency. Hear our keynote speaker provide insight on industry trends, an overview of the vision of Adobe and an outline of what Creative Cloud can offer.

Motor Trend uses Adobe Digital Publishing Suite to build a digital publication that not only contains an engaging reading experience, but also links out to other channels using a custom navigation bar. Watch this video to see how Motor Trend uses overlays in DPS – such as video and slideshows -- to educate its readers about the latest cars. In addition, see how publishers can use the custom navigation bar to drive readers to other properties.

The Adobe keynote "From Concept to Delivery: The Fusion of New Media and Technology" at the Post Production World Conference brought together a panel of prestigious creatives including Patrick Murphy of Kappa Studios, Bayan Joonam of SoulPancake and Adam Pertofsky of Rock Paper Scissors.  Moderated by Mark Randall, chief strategist at Adobe, the panel discussed the changing landscape of video and how the latest trends in technology are helping them produce exceptional content under tight timelines.

In this conversation on innovation, Kevin Lynch talks to Stephen Elop, President & CEO of Nokia Corporation. Stephen and Kevin first worked together at Macromedia, where Stephen became CEO, and then later when Macromedia became part of Adobe.

Thought leader and presenter, Scott Abel, shares his vision of the future of Tech Comm after participating in Adobe Technical Communication Enterprise Summit 2011

Rick Thompson of Accenture shares insights on the dynamics of technical communications in the public sector, based on projects for government agencies while presenting at Adobe Technical Communication Enterprise Summit 2011