Learn strategies and best practices from top corporations and agencies for driving customer and employee engagement through digital publications on tablets and smartphones. View examples of compelling brand loyalty, merchandising, customer communications, sales enablement, and retail catalog applications. Advertising and marketing experts will share insights on how to:• Generate brand awareness and deepen customer loyalty through engaging applications • Engage employees, sales staff, and other internal stakeholders through privately published apps• Use insights from deep analytics to deliver content that encourages customers and employees to engage with your brand and content

Jaguar uses Adobe Digital Publishing Suite to advertise in Top Gear magazine. Advertisers are finding innovative ways to create interactive advertising in digital publications. This ad takes advantage of the tablet’s gyroscope and gives car fans a chance to tilt the tablet back and forth to play with the ad.

CMO.com’s roving chief marketer, Steve Cook, caught up with Jez Frampton, Global CEO of Interbrand, at the recent Advertising Week Experience in New York City. Here’s what transpired.

Adobe Digital Publishing Suite features Fast Company, a well designed publication that, for its inaugural iPad issue, features the top 50 most innovative companies. Watch the video to see a few samples of interactivity, social sharing, and quizzes.

The biggest brands are built with Adobe Digital Publishing Suite. See screenshots and interactive features on some of the top magazines and publications created with Digital Publishing Suite.