Learn how to use both search engine metrics and web data metrics. You'll discover how to gather search engine data, such as impression, position, and cost. Then, you'll learn how the website data can show you how effective your campaign is.

Review the basics of Search Engine Marketing account structure heirarchy and controls. Learn what you need to keep in mind when creating campaigns, ad groups, and so on.

Discover the best strategies for coping with the heavily fragmented web and the testing and debugging that it requires across devices. Andre Jay Meissner will explain ways to check the consistency and performance of code in production across multiple operating systems and browser engines. At the end of the session, you'll either leave with an ideal starting point or take away important additions to your existing QA workflow. You'll learn how to: • Define the right set of test devices • Interpret analytics to narrow down the test farm • Acquire the test devices for free• Choose the right tools and tests for your job

Adobe Muse recently introduced a feature that allows you to incorporate TypeKit web fonts into your website designs. In this video, Product Manager Dani Beaumont shows you how to access over hundreds of font types that look beautiful and can be understood by search engines and screen readers.

Learn how to turbo-boost your Flash 3D content using frameworks built on the new Stage3D (Molehill) APIs. This is a unique opportunity to meet face to face with the Away3D and Flare3D teams and witness the amazing visuals that can now be accomplished with GPU acceleration in Adobe Flash Player 11 and AIR 3. This is like two great sessions packed into one — you should not miss this session.

Join the discussion as we dive into the complexities of JavaScript. For much of its existence, JavaScript has been slow, but no one complained until developers started creating complex web applications with thousands of lines of code. Although newer JavaScript engines have improved the situation, there’s still a lot to understand about what makes JavaScript slow and what you can do to speed up your code.

In this tutorial, Principal Worldwide Evangelist for Adobe, Jason Levine will take you 'from the camera to the timeline', showcasing a complete Ingest-Edit-Export workflow when working with DSLR video media, or really any tapeless, file-based format in Premiere Pro CS5.5. Along the way, he'll describe many of the benefits of working natively with Photoshop and After Effects as well. And, if you're coming from Final Cut Pro or Avid Media Composer, this short tutorial will have you editing and exporting your DSLR footage very quickly.

Publish your InDesign project in a variety of Flash formats by using the enhanced Export dialog box in InDesign CS5. Set the background color and image handling resolution and leverage the new Flash TLF Text engine for enhanced text editability.

Andreas Pfeiffer, founding director of Pfeiffer Consulting, talks about the benchmark tests his company did comparing Adobe CS3 to CS4.

In this episode of Benchmark, Design Premium CS3 and CS4 are put to the test to see which is better in terms of speed and usability. Tune in right here for the results.