Join HTML5 industry experts John Percival, senior creative technologist at PointRoll and author of "HTML5 Advertising," and Cory Hudson, creative director at AOL and the IAB chair for HTML5, to learn more about the strategy for building rich media advertising with HTML5, and hear insights on the actual implementation. During this hour, Percival and Hudson will: • Explain why it's important to take notice of this growing industry while reviewing statistics and previous campaigns• Dig into the specifics of building rich media ads for desktop, mobile, and tablet• Cover industry specs (from the IAB) and the fragmented marketplace • Dive into code, optimization, and testing across screens• Share some personal experiences in developing for all devices

Join Adobe evangelist Alan Greenblatt as he shows you how to bring special effects previously seen only in programs like Photoshop, to your Web content. You already know HTML5 Canvas lets you draw beautiful 3D graphics on your Web page, but Alan will teach you what you can do with the rest of the content which you have so beautifully created. You will learn:• How to create your own cinematic effects with CSS Filters & Shaders• About the W3C specs to which Adobe is contributing• Which W3C specs describe and define filters and shaders• The state of these specs, what browsers they're implemented in, and where you can use them right now

Join Developer Evangelist Kevin Hoyt for this thorough series on web standards, starting with a clarification of the various HTML5 browser specifications and an overview of the emerging APIs covered in this series’ seven lessons.

Karl Soule shows you how easy it is to use this new tool, jointly developed by Adobe and Intel, that automatically specs out a high-performance workstation that fits your workflow. It even shows you how quickly you will recoup your investment!

Well-known in the industry as the go-to audio tool, Adobe Audition software now brings its audio-for-video multitrack editing environment to the Mac. With best-in-class editing and multitrack mixing tools, powerful sweetening options, and rock-solid performance, Adobe Audition is the digital audio editor that audio and video professionals rely on to handle a wide range of tasks quickly and efficiently.

Learn how to leverage After Effects to create engaging and rich online advertising campaigns. See how PointRoll combines the power of After Effects and the back end of Adobe Flash Professional to create compelling and highly interactive rich media, all within being "in spec" to allow flight across publisher standards. Learn how to optimize your video for web deployment, use best practices, embed metadata/cue points markers for integration with Flash, and even use tracking data from Mocha for After Effects v2 (included with After Effects CS5) to enable dynamic video. To follow along with John, download the assets by clicking on the "Download sample files" button.

Effective Designer and Developer teams rely on communicating concepts and details to their collaborators and stakeholders. Sometimes a picture is a thousand words, but often, you need to combine artwork and annotations to communicate a better experience.

Learn from the tried and tested practices of some of the industry's leading digital agencies. SoDA will cover topics to help you improve your business effectiveness including the role of spec work, client selection, contract negotiations, scope creep, and