Join AJ Fitzpatrick, Associate Creative Director with Sony’s Global Experience Design Team, to learn how his team of designers, developers, and interaction specialists deliver innovative experiences that continually reshape Sony's online presence. As well, you will have the opportunity to view a demonstration of the new direction Sony VAIO is headed to satisfy the needs of today's creative professional.

Join AJ Fitzpatrick, Associate Creative Director with Sony’s Global Experience Design Team, to learn how his team of designers, developers, and interaction specialists deliver innovative experiences that continually reshape Sony's online presence. As well, you will have the opportunity to view a demonstration of the new direction Sony VAIO is headed to satisfy the needs of today's creative professional.

Learn how Sony Electronics uses Adobe Social to measure its social activity in real time, and ties social media to results.

Dan Moore, Rob Coke and Ian Hambleton, the three directors of Studio Output, a creative agency serving clients across the UK and beyond, talk through their roster of projects – showcasing work with the BBC, Ministry of Sound and Sony PlayStation, and their focus on youth audiences.

Peter Sykes from discusses the new developed F65 plug-in for Premiere Pro, support for 's XDCam in Premiere Pro CS6 and the technology demo of XMPilot workflow integration with Prelude.

Learn best practices and step-by-step instructions on how to take your content from creation to publication to distribution on the Sony Reader, Kindle, and iPad. This session is organized into three sections: optimal layout of eBooks using Adobe InDesign CS5.5, export from InDesign CS5.5 to Adobe Digital Editions, and conversion of a book to the appropriate file format for use on a particular reading device. Also included is a discussion of EPUB enhancements in InDesign CS5.5.

Watch live demos of innovative applications built by your peers that take advantage of the unique capabilities of the new Android Sony Tablet devices. Hear the developers talk about their experience using Adobe AIR to develop their apps for a single-screen and a dual-screen Sony Tablet. Learn more about Sony Tablet features and how you can win up to US$130,000 for your breakthrough app by entering the Adobe AIR App Challenge, sponsored by Sony (www.airappchallenge.com).

See live demos exploring the unique features in the new Sony Tablets and demonstrating how to develop your Adobe AIR app to display on both single- and dual-screen devices. Find out about exciting opportunities on Sony’s Android tablets, including the Ado

Hear from Chuck Freedman (@chuckstar | www.chuckstar.com/blog), Adobe Flash Platform expert and chief channel evangelist at litl, as he discusses how Flash Player compatible content plays on many cool, in-home devices from Sony, Nintendo, litl, and more. He'll explore why creators should take special note of different form factors, simplified user experiences, and the new distribution channels that make this an exciting opportunity. We'll consider the full range of experiences, from open, multiplayer games and HD video in the living room to interactive cooking in the kitchen to DIY guides in the garage, and even story time.

Learn how to turn Adobe Photoshop and Illustrator artwork into high-quality interactive content without writing code with new Adobe Flash Catalyst CS5. Find out how you can add attention-grabbing interactivity, animation, video, and sound to your digital documents and presentations, all in Adobe InDesign CS5. And see how you can export InDesign documents for Adobe Digital Editions, a desktop reading application for devices such as the Amazon Kindle, the Sony Reader, and the Barnes & Noble nook.