This brief interview with Cathryn Posey, Social Media Strategist for Adobe, highlights the value of social media for educators. This segment is part of the free online professional development workshop, "Build Your Brand: Getting Up & Running with Social Media" available on the Adobe Education Exchange.

At our Digital Marketing meetup in London a few weeks ago, we got talking to our community about the value of social media for businesses - from measuring ROI to developing a strategy. Check out what they had to say (and see if you can spot yourself!). Learn more about Adobe Social: http://adobe.ly/LikeSocial

See how to use Adobe Social to manage sponsored stories ads on Facebook. Sponsored stories enable advertisers to amplify their messages to the right audience - friends and fans, and even friends of fans.

Going beyong engagement metrics with Adobe Social to determine business value from your social media strategies.

Adobe Social combines the social marketing stack into a single workflow. Watch Jeff Jordan, product manager, demo various aspects such as app builder and moderation.

Watch how Adobe Social shows how social media is driving people to your company's web site and interact with your business. The Social Intelligence area shows the conversations and who is talking, so you can determine social influencers. Using Adobe Social with the full Adobe Digital Marketing Suite, you can use see how social media mentions and conversations affect revenue.

So many of us are on social networks, following our favorite brands and companies. We know what we get out of it (offers, coupons and news), but what do the companies get out of it? Adobe Social can help prove the value of social media.

How to use Adobe Social App Builder functionality to create Facebook apps that call your community into action. Watch Jeff Jordan show how easy it is to create a sweepstakes app from the built-in templates.

John Yi and Marianne Llewellyn present on how businesses succeed when connecting with fans and followers, and how best to analyze and measure those relationships.