This session will explore how clients could be using Adobe Digital Marketing Suite solutions to: engage effectively online, convert visitors to loyal customers, and accelerate online revenue growth. Particular focus will be paid to conversion optimization and web content management solutions.

Join a panel of publishing experts for a discussion about the impact of digital publishing on the magazine and newspaper industry. Hear case studies from leading publishers who are using Adobe Digital Publishing Suite to transform their publishing business through highly engaging content that reaches new audiences and deepens reader loyalty, new revenue opportunities, and enhanced editorial and design strategies gleaned through smart use of analytics.This session will help you learn how to :• Hone a well-crafted strategy to deliver digital content to your readers when and where they want it• Deliver a digital reading experience that engages consumers based on how they interact with devices • Create revenue opportunities by attracting high value readers and advertisers• Leverage the power of analytics to drive your business forward

YES film project designed by youth group of Shilpa Sayura Foundation to create Child Solder 90m film by up-scaling the Child Solder short created for Adobe Aspire Awards 2013 as a collaborative project between Kandy and Lahugala youth who live 250km apart. The project aims to provide a solution to Youth Employment while addressing the issue of social acceptance of child soldiers returning to civil society after rehabilitation. The YES film project plans to setup a youth social media enterprice, provide education, training and employment for youth to produce digital films on social issues and to become new genertion social film makers to make digital revenu and employment. The project hopes to become sustainable by creating revenue from community and business media services and providing media education setting up a mobile film school to reach under-served youth with creative talents to help them develop digital media skills to be employed in creative fields. This project addressing youth issues in education, training, employment and a globally important social issue of child soldiers shall be completed in one year with the guidance of AYV Lead educators and Film Industry professionals. Uniqness of YES Film Project is that it develops youth, produces a tangible social good and address a global issue concerned with global youth to make positive impact in Society.

Adobe team members and clients discuss Project Primetime, a unified video platform that helps you achieve broadcast audience reach, lower operating costs, and boost revenue from ad sales. In this video learn more about the platform as well as how its addressing the needs of the marketplace.

Watch how Adobe Social shows how social media is driving people to your company's web site and interact with your business. The Social Intelligence area shows the conversations and who is talking, so you can determine social influencers. Using Adobe Social with the full Adobe Digital Marketing Suite, you can use see how social media mentions and conversations affect revenue.

Use Adobe Social to monitor social media conversations and see how they affect your company's bottom line. Use keywords to gather qualitative data, such as sentiment, and quantitative data such as number of mentions and audience size. Work with Adobe Digital Marketing Suite to get insight into how these social media conversations affect business objectives, like revenue.

PC Magazine's customers are a tech savvy crowd. With a large share of its readership on tablets, PC Magazine made the strategic business decision to provide its iPad audience with interactive content using Digital Publishing Suite. Leveraging analytics built into Digital Publishing Suite, PC Magazine's editors can formulate a content strategy that ultimately drives revenue.

Groupe Figaro, a French women's magazine, uses Adobe Digital Publishing Suite to seamlessly and efficiently develop and analyze content for iOS and Android tablet devices. As a publishing leader, Groupe Figaro has a diversified business model that includes web content, services, advertising, and crossmedia subscription, reaching its 13 million unique monthly visitors through a wide range of channels.

Hyatt delivers rich, customized online and mobile experiences for travelers worldwide with the Adobe Digital Marketing Suite including Adobe CQ

Learn how you can increase your web design business through building, marketing, selling, and supporting websites with Business Catalyst, the all-in-one web hosting platform from Adobe. Brent Weaver of HotPress Web and BC Gurus has used Business Catalyst as a core offering to more than double revenues. He will explore three key strategies you can use to attract a constant pipeline of new clients and generate recurring profits. This is a session for anyone who runs or works in a modern web design agency, with clients running small to medium businesses.