Noah Robischon from Fast Company and Joe Zeff from Joe Zeff Design show how Fast Company uses Adobe Edge to create an engaging HTML5 content that seamlessly integrates with Digital Publishing Suite.

Automatically publish high-quality technical content virtually anywhere.

Create and publish help and policy content for mobile, web, desktop, and print.

Author, enrich, manage, and publish XML/DITA and unstructured content.

Instead of an ad of the week video, the DPS team has created a mashup of many great ads built using Digital Publishing Suite. Interactive ads built in Digital Publishing Suite allow readers to play, learn, and shop, deepening brand engagement and purchase intention.

Featurette: Be more creative with enhanced HTML5 support using the updated Toolkit for CreateJS, which includes new functionality for buttons, hit areas, and motion curves.

Gain an understanding of how to extend Adobe Digital Publishing Suite to meet your business needs. The following topics will be covered:• Direct entitlement: The ability to integrate with your own authentication and subscription systems is a powerful feature of the Adobe Digital Publishing Suite. This session will cover the Direct Entitlement APIs, which can be used to integrate your own subscription and authentication system. The APIs will be explained with help of a sample implementation, which is also available for attendees after the session. • Application customization through custom storefronts: Digital Publishing Suite viewers can be customized to create a full HTML-based store and library experience. Learn about the available APIs and how they can be used. • Custom push notifications: Understand the workings of push notification when used with Digital Publishing Suite to serve content and announcements within applications through integration with third-party providers.

Join a panel of publishing experts for a discussion about the impact of digital publishing on the magazine and newspaper industry. Hear case studies from leading publishers who are using Adobe Digital Publishing Suite to transform their publishing business through highly engaging content that reaches new audiences and deepens reader loyalty, new revenue opportunities, and enhanced editorial and design strategies gleaned through smart use of analytics.This session will help you learn how to :• Hone a well-crafted strategy to deliver digital content to your readers when and where they want it• Deliver a digital reading experience that engages consumers based on how they interact with devices • Create revenue opportunities by attracting high value readers and advertisers• Leverage the power of analytics to drive your business forward

Join Adobe Digital Publishing Suite experts to learn best practices for designing publications for both tablets and smartphones. See how leading publishers such as The New Yorker and Men's Health create content that adapts to the strengths of individual devices in order to optimize the reader's experience. In this session, you will:• Learn best practices for adapting design and editorial content to iPad, iPhone, Kindle Fire, and other leading tablets and smartphones• Understand how reading behavior on various devices can drive app design and layout • View examples of well-designed tablet and smartphone publications

Convert browsers into buyers through in-app merchandising. Pique readers’ interest with selected free articles and encourage them to pay for premium content with upsell prompts as they navigate from free article to other articles in the publication. Learn more on the Adobe DPS Help Site: http://helpx.adobe.com/content/help/en/digital-publishing-suite/help/whats-new-release.html