Bill Mungovan, Director Product Strategy walks us through the opportunities for partners around Adobe Media Optimizer and how your clients can receive peak return on investment by utilizing cross-channel advertising management & optimization.

Adobe has been expanding its reach into the digital advertising space. We believe that by combining Adobe integrated technologies and rich data with advertisers’ strategy and services, we will deliver the most powerful advertising creation, management and optimization solutions in the market. Check out this session for an overview of the Adobe Advertising Platform and to learn how Adobe and Partners can deliver greater advertising results for your customers.

Kevin Lindsay, Director Product Marketing discusses how Adobe Partners can engage with their clients to deliver value with targeting and optimization.

This session will explore how clients could be using Adobe Digital Marketing Suite solutions to: engage effectively online, convert visitors to loyal customers, and accelerate online revenue growth. Particular focus will be paid to conversion optimization and web content management solutions.

Join HTML5 industry experts John Percival, senior creative technologist at PointRoll and author of "HTML5 Advertising," and Cory Hudson, creative director at AOL and the IAB chair for HTML5, to learn more about the strategy for building rich media advertising with HTML5, and hear insights on the actual implementation. During this hour, Percival and Hudson will: • Explain why it's important to take notice of this growing industry while reviewing statistics and previous campaigns• Dig into the specifics of building rich media ads for desktop, mobile, and tablet• Cover industry specs (from the IAB) and the fragmented marketplace • Dive into code, optimization, and testing across screens• Share some personal experiences in developing for all devices

Join Justin Seeley, staff author at lynda.com, to learn automation techniques, shortcuts, and workflow enhancements to help you rapidly move from mockup to website using Adobe Photoshop. Seeley will reveal image optimization techniques while debunking web resolution myths. He'll also help you learn how to use Photoshop to work with HTML and CSS files, and show how these tools can help improve your workflow. He may even have time to sneak in a few new Photoshop features. In this session, you'll learn how to: • Use layer comps to simulate interactivity and multipage layouts• Create Retina display–caliber graphics using actions and batch processing• Build UI libraries with shape layers• Create image sprites• Work with pixel grid alignment and design with grid systems

Photoshop has an abundance of helpful shortcuts and hidden tricks that allow designers to get more done in less time. Attending this energetic, fun, and fast-paced session will leave you smacking your forehead and saying "I wish I'd known that years ago!" This session will reveal as many tips and techniques to boost your productivity as can be packed into 60 minutes. In this session, Michael Ninness, Senior VP of Product and Content, lynda.com, will cover:+ The top 20 power shortcuts every Photoshop user MUST know.+ Easy techniques for correcting color and tone and recovering image detail.+ Automating certain tasks — without recording Actions!+ Optimization tips for smaller and more efficient web graphics.

Photoshop has an abundance of helpful shortcuts and hidden tricks that allow designers to get more done in less time. Attending this energetic, fun, and fast-paced session will leave you smacking your forehead and saying "I wish I'd known that years ago!" This session will reveal as many tips and techniques to boost your productivity as can be packed into 60 minutes. In this session, Michael Ninness, Senior VP of Product and Content, lynda.com, will cover:+ The top 20 power shortcuts every Photoshop user MUST know.+ Easy techniques for correcting color and tone and recovering image detail.+ Automating certain tasks — without recording Actions!+ Optimization tips for smaller and more efficient web graphics.

Have you been developing content with ActionScript 3.0 for years and want to take a look at JavaScript? Join Thibault Imbert for a deep dive into JavaScript and HTML5 and discover how they are different from ActionScript 3.0. This session will review the major capabilities available in Adobe Flash Player and AIR and demonstrate the equivalents using web standards. Imbert will cover:• Differences and similarities between JavaScript and ActionScript 3.0• An overview of browser APIs and capabilities to power expressive content• Profiling and performance optimizations

Rakuten uses Adobe Marketing Cloud to optimize their business performance with enhanced reporting and optimization.