Gain an understanding of how to extend Adobe Digital Publishing Suite to meet your business needs. The following topics will be covered:• Direct entitlement: The ability to integrate with your own authentication and subscription systems is a powerful feature of the Adobe Digital Publishing Suite. This session will cover the Direct Entitlement APIs, which can be used to integrate your own subscription and authentication system. The APIs will be explained with help of a sample implementation, which is also available for attendees after the session. • Application customization through custom storefronts: Digital Publishing Suite viewers can be customized to create a full HTML-based store and library experience. Learn about the available APIs and how they can be used. • Custom push notifications: Understand the workings of push notification when used with Digital Publishing Suite to serve content and announcements within applications through integration with third-party providers.

Learn how to test, measure, and optimize the online shopping experience for your e-commerce projects. Join Adobe Business Catalyst partner dashbee to glean best practices based on real-world use cases. Join Karim Ardalan, founder of dashbee, to:• Learn how to identify fallout points and areas for improvement during the purchase experience• Hear best practices for optimizing and measuring the impact of changes to your checkout process• See real-world case studies of these practices in action

Join a panel of publishing experts for a discussion about the impact of digital publishing on the magazine and newspaper industry. Hear case studies from leading publishers who are using Adobe Digital Publishing Suite to transform their publishing business through highly engaging content that reaches new audiences and deepens reader loyalty, new revenue opportunities, and enhanced editorial and design strategies gleaned through smart use of analytics.This session will help you learn how to :• Hone a well-crafted strategy to deliver digital content to your readers when and where they want it• Deliver a digital reading experience that engages consumers based on how they interact with devices • Create revenue opportunities by attracting high value readers and advertisers• Leverage the power of analytics to drive your business forward

Learn which digital metrics are captured in Digital Publishing Suite apps, how to access the reports in the Adobe Marketing Cloud, and how to interpret the data. Hear how your organization can leverage actionable information about end-user behavior to craft editorial, design, and business strategy. This session will provide Digital Publishing Suite users with:• An overview of metrics available through Digital Publishing Suite baseline analytics • A review of major metrics available through Digital Analytics included in Adobe Marketing Cloud• Methods for interpreting metrics and gathering meaningful insights• Examples of how data drives editorial, design, and business decisions

Discover Adobe Muse, the missing link between your print design skills and amazing digital work. Hear from print-centric designers who have successfully expanded their client offerings by creating beautiful, highly interactive websites using Adobe Muse. In this session, you'll see how:• Wes Mitchell of Chen Design Associates rebuilt the firm's website and created several sites for clients, all with the Adobe Muse preview• Aaron McDonald revived the family's design business by making the transition from print to web• Steve Harris combined design skills and web best practices to design expressive websites for clients and build a service for Adobe Muse users

Thou shalt ship. Thou shalt iterate. Love thy reader as thyself. Like their biblical predecessors, the ten commandments of modern web design can inspire us to be and do better. Learn to think noncanonically about responsive layouts, to avoid bearing false visual witness, to keep the content holy, and more.You will learn:• New techniques for turning your readers into your community (and why you need to do so).• Why usability and accessibility aren't enough—to achieve your business goals, your site or application must entertain.• Why good may be the enemy of great, but great is the enemy of shipping—and why shipping may not be everything, but sometimes it's the only thing.

Learn how to develop and execute an effective online marketing plan for your client's online business. Join Brett Stockley from the agency Pretty Pollution to:• Learn best practices deployed by Pretty Pollution across search, social networks, and more• Discover how Pretty Pollution utilizes Adobe Business Catalyst to offer clients complete online marketing solutions • See how you too can put these best practices in place to help your clients

Join Brent Weaver, CEO of BC Gurus, to glean insights from his impressive career, which has included launching hundreds of sites; consulting with many partners; and maintaining the popular education, tool, and template site BCGurus.com.Leveraging his experience with Adobe Business Catalyst, Weaver will: • Take you on a journey through Business Catalyst partner stories from around the world• Outline simple concepts that Business Catalyst partners can use to compete and grow their web business

Learn how to get started with Business Catalyst for free, without the need for a Creative Cloud account. Start building and upgrading sites via your very own Partner Portal.

Learn how Adobe Business Catalyst enables web designers to build stunning, dynamic websites and online stores, without the need for any server-side coding.