Discover the handy and time-saving Common Library, a set of pre-created graphics and images that you can bring into your design, including iphone graphics, Windows Phone 7 graphics, Mac and Windows graphics and more.

Paul shows you how to simplify your workflow by sharing assets across multiple files in Flash Professional.

Find out how to use Adobe Fireworks to create mobile designs that can be easily turned into CSS code (pasted into Adobe Dreamweaver) and export bitmap images optimized for mobile devices. This session will also reveal how to slice designs and export foreground and background images from Fireworks, use the Fireworks slice-naming feature to create assets with filenames that match your mobile framework, and create PNG-8 images with alpha transparency for reduced mobile bandwidth.

Find out how to code a game that performs up to the user's expectations. One key advantage of Adobe Flash is the ability to publish your games across multiple devices while maintaining a single code base. Come to this session to discover several tips and tricks that help maintain performance across each operating system. Important game development techniques, such as blitting, upscaling assets across different screen resolutions, sprite sheets, and bitmap caching, will also be discussed.

Take a deep dive into using CSS3 media queries to create websites that look good and work well on desktops, tablets, and mobile phones regardless of screen size. In this session, bestselling author and trainer David Powers explores how to optimize style rules for each type of device depending on its features, such as width, height, aspect ratio, and orientation. You'll also learn how to cope with older browsers that don't support media queries and how to avoid wasting mobile users' valuable data allowance by forcing them to download assets intended only for larger screen sizes.

Learn how the artists at Sesame Workshop create the digital assets for their world-famous Sesame Street Muppets using Adobe Illustrator and Photoshop as their primary tools. In this inspiring session, you'll get an inside view into how these amazing character artists bring the magic that is Sesame Street to life through illustration and photography. You'll also gain an understanding of how Sesame Workshop’s outreach to children around the world helps them learn and grow.

Maintaining a consistent look and feel between projects can be a tedious process. That has changed with Flash Professional CS5.5 shared libraries. Paul Trani highlights this time-saving feature, which enables you to easily update assets across multiple FLAs.

In this tutorial, Paul Trani shows you how Flash Professional CS5.5 enables you to easily scale contents of a file when you resize the stage. This is a great capability for anything from banners to mobile projects in which you need to target different dimensions.

Learn how to leverage After Effects to create engaging and rich online advertising campaigns. See how PointRoll combines the power of After Effects and the back end of Adobe Flash Professional to create compelling and highly interactive rich media, all within being "in spec" to allow flight across publisher standards. Learn how to optimize your video for web deployment, use best practices, embed metadata/cue points markers for integration with Flash, and even use tracking data from Mocha for After Effects v2 (included with After Effects CS5) to enable dynamic video. To follow along with John, download the assets by clicking on the "Download sample files" button.

Discover WorkflowLab, an Adobe tool that lets you easily build and adjust iterative project workflows to get an understanding of your project and then track and record your project when it is finished. In this session, you will learn how to get started with WorkflowLab to create a project workflow, identify project resources, link assets, track progress, and share the workflow with others on the team.

"Join Todd Pasternack and Chris Deely of leading rich media provider PointRoll as they discuss the present and future of rich media mobile advertising. Learn how and why you should leverage Adobe Flash Player 10.1 in your mobile campaigns. They'll explore the overall strategy and creative use of device features and take a look at some code optimized for mobile development. They'll also touch on some of the future uses of Flash Player, including leveraging existing assets, implementing IAB standards, and serving ads into mobile Adobe AIR applications. "

Learn to leverage existing Adobe Photoshop and Illustrator assets in Fireworks to mock up web pages or complete websites. Optimize images for the web and export a design as CSS.

Learn to use Flex to create liquid layout workflow tools that run within the Flash IDE. Workflow tools can speed up the creative pipeline for designers as well as allow for the deployment of assets directly to online content management systems.

Join Gunar Penikis, an Adobe product expert, as he shows us how to use Adobe's Extensible Metadata Platform (XMP) labeling technology w/in Adobe Bridge & CS4 to more efficiently label, track, manage & ultimately derive value from your design assets.

Create mobile projects to manage and save all assets, target device profiles, and export tasks related to a mobile project in a central location.

Take your design assets and format them for use in mobile devices. You'll learn how to use device profiles to test and preview your designs, and how to use Adobe Device Central as a starting point for creating new projects.

Animate Photoshop and Illustrator assets with Flash. Learn how to animate symbols by using keyframes and motion tweens. You'll also learn how to publish your Flash animation for the web and mobile.