Learn about Adobe Genesis. Genesis automates the integration of all your digital marketing tools into one central location. See how applications, data, and processes are more effective in this analytics-empowered digital marketing ecosystem. Consolidate measurement and reporting, identify targets and segments within your customer base, and optimize marketing efforts.

Learn how Sony Electronics uses Adobe Social to measure its social activity in real time, and ties social media to results.

The United States Marine Corps and Bates Creative use Digital Publishing Suite to create Marines Magazine. Both organizations endeavor to stay on the cutting edge of technology and provide bold and engaging content for its audience. In order to streamline resources, they use Adobe products to create both the print and digital versions of the publication. The measurement tools in Site Catalyst allow the editors to assess reader interest and use the feedback to improve and refine their content strategy.

Part two of the presentation from Jeremiah Owyang of Altimeter Group about the 7 types of social data companies can track and measure.

Part one of the presentation from Jeremiah Owyang of Altimeter Group about the 7 types of social data companies can track and measure.

Part two of the presentation from Susan Etlinger of Altimeter Group about how to pull ROI from social media metrics.

Part one of the presentation from Susan Etlinger of Altimeter Group about how to pull ROI from social media metrics.

John Yi and Marianne Llewellyn present on how businesses succeed when connecting with fans and followers, and how best to analyze and measure those relationships.

Ann Lewnes, SVP of Global Marketing at Adobe, discusses Social media and brands, why data is important and how "marketing is the new finance"

Adobe hosted the first day of Social Media Week 2012 with the focus on data, analytics and ROI. See what some attendees had to say about the day.