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"markers"

Hearst: The marriage of editorial and marketing (Long)
Hearst: The marriage of editorial and marketing (Long)
Hearst Magazines is on track to deliver 1M digital subscribers in 2013. In this engaging session, consumer marketing and editorial executives Sharon Bailey Romano and Mark Mikin join forces to discuss how editorial and marketing are linked to drive increased readership and advertising revenue. Sharon explains how Hearst has successfully captured new digital readers using in-app consumer marketing tools and inventive ways they cross promote their other digital titles to drive readership and value of offerings. Mark Mikin shares how they engage and retain readers with a vast array of unique content created with DPS, including world-class interactivity and third party integration with Google maps, Netpage, and more.
  • Views: 36
  • Runtime: 00:32:50
  • Tags: DPS ,  Digital Publishing Suite ,  Esquire ,  Hearst ,  InDesign ,  Mark Mikin ,  Sharon Bailey Romano ,  in-app marketing tools ,  interactive content ,  summit 2013
The Role of the APAC CMO & APAC Agencies
The Role of the APAC CMO & APAC Agencies
Mark Phibbs from Adobe and Liz Miller from the CMO Council discuss the role of the APAC CMO & APAC Agencies.
  • Products covered:
  • Marketing Cloud
  • Product Version: CC
  • Views: 66
  • Added: May 30, 2013
  • Runtime: 00:02:53
  • Tags: Adobe ,  Digital Marketing ,  Digital Marketing Performance Dashboard ,  Marketing Cloud
Hearst: The marriage of editorial and marketing (Short)
Hearst: The marriage of editorial and marketing (Short)
Hearst Magazines is on track to deliver 1M digital subscribers in 2013. In this engaging session, consumer marketing and editorial executives Sharon Bailey Romano and Mark Mikin join forces to discuss how editorial and marketing are linked to drive increased readership and advertising revenue. Sharon explains how Hearst has successfully captured new digital readers using in-app consumer marketing tools and inventive ways they cross promote their other digital titles to drive readership and value of offerings. Mark Mikin shares how they engage and retain readers with a vast array of unique content created with DPS, including world-class interactivity and third party integration with Google maps, Netpage, and more.
  • Views: 16
  • Added: May 22, 2013
  • Runtime: 00:32:50
  • Tags: DPS ,  Digital Publishing Suite ,  Esquire ,  Hearst ,  InDesign ,  Mark Mikin ,  Sharon Bailey Romano ,  in-app marketing tools ,  interactive content ,  summit 2013
Benchmarking Asia Pacific: A Unique Region
Benchmarking Asia Pacific: A Unique Region
Mark Phibbs from Adobe and Liz Miller from the CMO Council discuss the methodology behind the APAC Digital Marketing Performance Dashboard 2012 and how Asia Pacific is a unique region.
  • Products covered:
  • Marketing Cloud
  • Product Version: CC
  • Views: 47
  • Added: May 20, 2013
  • Runtime: 00:03:08
  • Tags: Adobe ,  Digital Marketing ,  Digital Marketing Performance Dashboard ,  Marketing Cloud
Using Premiere Pro CC & Encore CS6 for Bluray, DVD, and Interactive Video for iPad,ATV, and Mobile HD
Using Premiere Pro CC & Encore CS6 for Bluray, DVD, and Interactive Video for iPad,ATV, and Mobile HD
Show: DAVTechTable
In this video, I'll guide you through using our New Adobe Premiere Pro CC and Encore CS6 to burn Bluray and DVD disc in a few easy steps. I'll also give you some quick tips on making videos with interactive poster frames and chapter markers for iPad, iPhone, AppleTV and other mobile devices.
  • Products covered:
  • Premiere Pro
  • Encore
  • Product Version: CC
  • Views: 5,732
  • Added: May 06, 2013
  • Runtime: 00:18:20
  • Tags: Premiere Pro ,  Apple ,  DVD ,  Encore ,  ATV ,  Blueray ,  Bluray ,  CC ,  CS6 ,  Creative Cloud
Beautiful Typography with InDesign
Beautiful Typography with InDesign
Learn the top 10 practical tips for achieving consistently beautiful typography using the type feature set of Adobe InDesign. From how to choose and combine typefaces to how to create visual hierarchy, you'll leave this session a true type nerd — never able to ignore bad kerning again. In this session, Michael Ninness, senior vice president of product at lynda.com, will cover:• The anatomy of type and the relevance of x-height• Understanding leading and how it relates to type size and column width• The proper use of white space and break characters• Ligatures and small caps and kerning, oh my!• When to use special glyphs like em and en dashes, quotation marks versus inch marks, and so on
  • Views: 3,981
  • Added: May 05, 2013
  • Runtime: 01:09:41
Revealing the Dashboard
Revealing the Dashboard
Mark Phibbs from Adobe and Liz Miller from the CMO Council reveals the Dashboard and results of the APAC Digital Marketing Performance Dashboard 2012.
  • Products covered:
  • Marketing Cloud
  • Product Version: CC
  • Views: 175
  • Added: May 03, 2013
  • Runtime: 00:03:34
  • Tags: Adobe ,  Digital Marketing ,  Digital Marketing Performance Dashboard ,  Marketing Cloud
Industry at a Crossroads: The Fusion of New Media & Technology
Industry at a Crossroads: The Fusion of New Media & Technology
The Adobe keynote "From Concept to Delivery: The Fusion of New Media and Technology" at the Post Production World Conference brought together a panel of prestigious creatives including Patrick Murphy of Kappa Studios, Bayan Joonam of SoulPancake and Adam Pertofsky of Rock Paper Scissors.  Moderated by Mark Randall, chief strategist at Adobe, the panel discussed the changing landscape of video and how the latest trends in technology are helping them produce exceptional content under tight timelines.
  • Products covered:
  • After Effects
  • Illustrator
  • Premiere Pro
  • Bridge
  • Photoshop Extended
  • Product Version: CC
  • Views: 979
  • Added: Apr 08, 2013
  • Runtime: 00:03:40
  • Tags: NAB 2013
APAC: A Unique Region for Digital Marketers
APAC: A Unique Region for Digital Marketers
Mark Phibbs from Adobe and Liz Miller from the CMO Council talk about the methodology behind the research as well as how APAC is a unique region for Digital Marketers.
  • Views: 40
  • Added: Feb 05, 2013
  • Runtime: 00:03:08
  • Tags: adobe ,  digital marketing ,  Digital Marketing Performance Dashboard ,  Marketing Cloud
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