The Content-Shaped Elephant in the Room
Learn how to define, gather, and manage real content so your designs better reflect the intent of your product or message. This talk answers some of the most challenging questions about content management and introduces relevant new thoughts from Adobe.Join Alex Morris, Adobe senior product manager, for a discussion on: • Why content should come first in any design project• How to define your content strategy• How to get your clients or customers to start caring more about their content• How to collect and manage content during design• Which tools and processes can help











