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"linking"

Hearst: The marriage of editorial and marketing (Long)
Hearst: The marriage of editorial and marketing (Long)
Hearst Magazines is on track to deliver 1M digital subscribers in 2013. In this engaging session, consumer marketing and editorial executives Sharon Bailey Romano and Mark Mikin join forces to discuss how editorial and marketing are linked to drive increased readership and advertising revenue. Sharon explains how Hearst has successfully captured new digital readers using in-app consumer marketing tools and inventive ways they cross promote their other digital titles to drive readership and value of offerings. Mark Mikin shares how they engage and retain readers with a vast array of unique content created with DPS, including world-class interactivity and third party integration with Google maps, Netpage, and more.
  • Views: 33
  • Runtime: 00:32:50
  • Tags: DPS ,  Digital Publishing Suite ,  Esquire ,  Hearst ,  InDesign ,  Mark Mikin ,  Sharon Bailey Romano ,  in-app marketing tools ,  interactive content ,  summit 2013
Hearst: The marriage of editorial and marketing (Short)
Hearst: The marriage of editorial and marketing (Short)
Hearst Magazines is on track to deliver 1M digital subscribers in 2013. In this engaging session, consumer marketing and editorial executives Sharon Bailey Romano and Mark Mikin join forces to discuss how editorial and marketing are linked to drive increased readership and advertising revenue. Sharon explains how Hearst has successfully captured new digital readers using in-app consumer marketing tools and inventive ways they cross promote their other digital titles to drive readership and value of offerings. Mark Mikin shares how they engage and retain readers with a vast array of unique content created with DPS, including world-class interactivity and third party integration with Google maps, Netpage, and more.
  • Views: 16
  • Added: May 22, 2013
  • Runtime: 00:32:50
  • Tags: DPS ,  Digital Publishing Suite ,  Esquire ,  Hearst ,  InDesign ,  Mark Mikin ,  Sharon Bailey Romano ,  in-app marketing tools ,  interactive content ,  summit 2013
Using Link Media to quickly locate & relink offline files
Using Link Media to quickly locate & relink offline files
Easily locate and relink offline media, even after moving assets between computers or external drives, or changing servers or file folder locations. Infinite Skills author Jeff Sengstack shows how Premiere Pro easily – and frequently automatically -- relinks media assets.
  • Products covered:
  • Premiere Pro
  • Product Version: CC
  • Views: 434
  • Added: May 06, 2013
  • Runtime: 00:06:43
  • Tags: Infinite Skills ,  Media ,  Re-linking ,  Relinking ,  cc ,  jeff sengstack ,  premiere pro
Adobe Premiere Pro CC: Link & Locate
Adobe Premiere Pro CC: Link & Locate
Modern productions are built on hundreds (if not thousands) of clips. It's easy to lose track of files, proxies, and backups saved on multiple drives. Link & Locate in Adobe Premiere Pro CC helps you track down your clips quickly, making media management more efficient.
  • Products covered:
  • Premiere Pro
  • Product Version: CC
  • Views: 2,206
  • Added: May 06, 2013
  • Runtime: 00:01:10
  • Tags: Adobe Media Encoder ,  Adobe Premiere Pro ,  Adobe Story ,  After Effects ,  Audio ,  Audition ,  Broadcast ,  Colorgrading ,  Editing ,  Filmmaking
The Magic Bullet of Web Gaming
The Magic Bullet of Web Gaming
Video games are more than 40 years old, and we are starting to see repeated patterns of audience engagement. We'll show how the time between success reinforcement and the size of an audience have been linked for nearly the last 40 years. Hear from Richard Hileman, Electronic Arts chief creative director, as we explore:• How today's mobile, tablet, social, web, and console games, and new platforms like Connected TV, reflect the link between success reinforcement and audience size• How the complexity of the controller and the game serves as an audience filter over time, by impacting the learning curve of the game • How web-based platforms, combined with innovations in controlling games, can significantly boost the size of the game-playing audience
  • Views: 368
  • Added: May 06, 2013
  • Runtime: 00:58:22
How to embed a signable form into a web page
How to embed a signable form into a web page
In this tutorial, learn how you can link or embed an EchoSign form into a web page so multiple signers can easily access your form for signature. This is especially useful if you need to post a form on your website for multiple people to fill in and sign.
  • Products covered:
  • EchoSign
  • Views: 557
  • Added: Apr 26, 2013
  • Runtime: 00:02:02
  • Tags: widget access embed link form esignature signers
App of the Week: Motor Trend
App of the Week: Motor Trend
Motor Trend uses Adobe Digital Publishing Suite to build a digital publication that not only contains an engaging reading experience, but also links out to other channels using a custom navigation bar. Watch this video to see how Motor Trend uses overlays in DPS – such as video and slideshows -- to educate its readers about the latest cars. In addition, see how publishers can use the custom navigation bar to drive readers to other properties.
  • Products covered:
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 331
  • Added: Apr 16, 2013
  • Runtime: 00:03:46
  • Tags: DPS ,  Digital Publishing Suite ,  InDesign ,  iPad ,  App of the Week ,  Motor Trend ,  Source Interlink ,  Teresa Demel ,  cars
Ad of the Week: Levi's in Bullett
Ad of the Week: Levi's in Bullett
Levi's uses Digital Publishing Suite to advertise in Bullett magazine on iPad. The advertisements entice Bullett's hip, young audience to interact with the products and learn more about the brand. With compelling uses of scrolling frames and slideshows, readers can "shop" for Levi's products, and ultimately link out to the website to make a purchase.
  • Products covered:
  • InDesign
  • Digital Publishing Suite
  • Product Version: CC
  • Views: 1,125
  • Added: Apr 13, 2013
  • Runtime: 00:02:50
  • Tags: DPS ,  Digital Publishing Suite ,  InDesign ,  advertising ,  Levi's ,  Teresa Demel ,  ad of the week
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