Jay and Damien offer tips to create your SEO strategy such as optimizing keyword research and metrics results and incorporating intelligent mapping to your URLs.

In this video, Jay and Damien explore the challenges of search engine optimization regarding deep links and dynamic content, citing that indexing results are directly tied to html-based URL searches.

Jay and Damien introduce the Adobe Flash Player for search engines project with Google, emphasizing how the partnership offers crawlability for interactive and dynamic content on a website.

Jay Middleton and Damien Bianchi begin to demystify SEO by explaining how search engines view dynamic content within a web page, and highlighting the importance of tags, descriptions and links.