Interactive design is not just a passive experience, but must be one that draws in and engages your audience - repurposing complex information and ideas into intuitive layouts and mechanisms that excites audiences. Incorporating best practices and techniques in immersive graphic design, motion design, navigation, and user experience, this master class focuses on helping you build magnetic experiences audiences tell their friends about, and go viral.

Watch Paul Trani, Adobe Evangelist, show how Adobe Edge and the Adobe Flash Toolkit for CreateJS Extension allow you to publish interactive content with HTML. He covers the key benefits of each tool, to help you learn about these new technologies.

Discover features in Adobe InDesign that will help you reach your audience more efficiently, whether you're designing print documents, tablet apps, or interactive PDF files — or working in all these media. From the powerful Adaptive Design Tools to persistent text-frame fitting, these tools will help you work faster and smarter than ever before.This session will help you learn:• How to efficiently repurpose and adapt your layouts using Adaptive Design Tools• How to align items to a key object• How to accurately preview your layout in grayscale to proof it for a black-and-white device or black-and-white printing

Join a panel of publishing experts for a discussion about the impact of digital publishing on the magazine and newspaper industry. Hear case studies from leading publishers who are using Adobe Digital Publishing Suite to transform their publishing business through highly engaging content that reaches new audiences and deepens reader loyalty, new revenue opportunities, and enhanced editorial and design strategies gleaned through smart use of analytics.This session will help you learn how to :• Hone a well-crafted strategy to deliver digital content to your readers when and where they want it• Deliver a digital reading experience that engages consumers based on how they interact with devices • Create revenue opportunities by attracting high value readers and advertisers• Leverage the power of analytics to drive your business forward

Discover features in Adobe InDesign that will help you reach your audience more efficiently, whether you're designing print documents, tablet apps, or interactive PDF files — or working in all these media. From the powerful Adaptive Design Tools to persistent text-frame fitting, these tools will help you work faster and smarter than ever before.This session will help you learn:• How to efficiently repurpose and adapt your layouts using Adaptive Design Tools• How to align items to a key object• How to accurately preview your layout in grayscale to proof it for a black-and-white device or black-and-white printing

This Men’s Health video features new VP, Editor-in-Chief, Bill Phillips, who provides his perspective on how DPS has inspired the team at Men’s Health to create engaging content for both the iPad and iPhone. You'll hear how Adobe has evolved from a technology provider to a partner in editorial innovation--helping Men's Health deliver more than 125,000 digital subscribers, 20% of whom are engaged with their iPhone edition.

Giltedge Travel uses the sections feature in Digital Publishing Suite to help readers navigate through the folios and learn about all of the destinations that Giltedge serves. After learning about itineraries and geographies, travel enthusiasts can visit the Giltedge web site without leaving the app in order to initiate the booking process.

Mark Steckel share insights gained from documentation for medical diagnostic equipment. He detects customer pressure for more compelling and interactive help with more "find-a-bility" and the capacity for user comments and feedback. He also learned how DITA/XML can substantially reduce language translation costs.

Us Weekly uses Adobe Digital Publishing Suite to publish its weekly celebrity magazine on the iPad. This video walks through Auto-archiving, which helps readers save space on their tablets, as well as a "matching game" created with slideshows and dual buttons.

Communicate better with engaging videos that you can create at your desktop and deliver to video sharing sites and mobile devices. Now with Microsoft PowerPoint 2010 support, Adobe Presenter 8 software helps you convert slides into interactive content using out-of-the-box assets and quizzes.