Join in the fun for one of the most entertaining sessions at MAX, where Adobe worldwide design evangelists compete against each other in a creative cage match. From Photoshop to Illustrator, InDesign to Adobe Muse and Adobe Digital Publishing Suite — there's no telling what amazing tricks and techniques you'll pick up while they attempt to out-do each other.Come cheer on our participants:• Rufus Deuchler: World-renowned designer, author, teacher, and presenter, he's dedicated to helping creative pros bridge the gap between knowledge and application of publishing software programs.• Terry White: He's a best-selling author, fan-favorite presenter, avid photographer, Adobe Certified Expert and Creative Suite Master, with over 30,000 subscribers on his YouTube channel and over 19,000 followers on Twitter. White is a force to be reckoned with!

Jaguar uses Adobe Digital Publishing Suite to advertise in Top Gear magazine. Advertisers are finding innovative ways to create interactive advertising in digital publications. This ad takes advantage of the tablet’s gyroscope and gives car fans a chance to tilt the tablet back and forth to play with the ad.

The Augusta Chronicle has released an iPad app that covers the 2013 Masters Tournament, golf's rite of spring and first major of the year. The Augusta Chronicle takes advantage of overlays such as video, audio and scrolling frames in order to share historical information about the championship and the renowned golf course. During the week of the tournament, the app will be updated with videos, photos and stats so that fans can follow along at home.

See how to use Adobe Social to manage sponsored stories ads on Facebook. Sponsored stories enable advertisers to amplify their messages to the right audience - friends and fans, and even friends of fans.

John Yi and Marianne Llewellyn present on how businesses succeed when connecting with fans and followers, and how best to analyze and measure those relationships.

With 150 channels and more than 300 interactive properties, MTV Networks doesn't just reflect popular culture—they shape it. Using the measurement capabilities of the Adobe Online Marketing Suite, powered by Omniture technology, MTV Networks can now successfully measure interactions and optimize the experience users have so they can serve up the most relevant and profitable content to fans around the globe.

In this episode I'll address a user request. One of my fans wanted to know what are the 5 things that I do to every photo. I thought that was a good question, so here it is. These are the 5 things that I do to every portrait photo I take.

MLB Advanced Media created MLB.TV Media Player 4.0 to bring fans closer to their favorite teams with real-time and on-demand games, statistics, and commentary. The media player was developed and delivered with Adobe Flex 3, Flash Media Encoding Server, Flash Media Interactive Server, Flash Media Live Encoder, Flash Media Streaming Server, After Effects CS4, Dreamweaver CS4, Photoshop CS4, and IllustratorCS4. Major League Baseball trademarks and copyrights are used with permission of MLB Advanced Media, L.P. All rights reserved.

Working together, Atlantic Records and AgencyNet created a mobile application that allows music fans to connect and follow their favorite artists with real-time news and notes. Fanbase Mobile was developed using Adobe Device Central CS4, Dreamweaver CS4, Flash CS4 Professional, and Photoshop CS4.

Atlantic Records and gskinner.com use Adobe AIR, Flex and Flash to develop a unique desktop application that creates a closer connection between artists and fans.