This session will explore how clients could be using Adobe Digital Marketing Suite solutions to: engage effectively online, convert visitors to loyal customers, and accelerate online revenue growth. Particular focus will be paid to conversion optimization and web content management solutions.

Leading brands are using Digital Publishing Suite to deliver customer and stakeholder engagement materials in an interactive format. Gain a firsthand look at how JPMorgan Chase, one of the world's leading financial services institutions, communicates with its stakeholders through a new annual report app that showcases the firm's performance and vision.

Leading brands are using Digital Publishing Suite to deliver customer and stakeholder engagement materials in an interactive format. Gain a firsthand look at how JPMorgan Chase, one of the world's leading financial services institutions, communicates with its stakeholders through a new annual report app that showcases the firm's performance and vision.

Instead of an ad of the week video, the DPS team has created a mashup of many great ads built using Digital Publishing Suite. Interactive ads built in Digital Publishing Suite allow readers to play, learn, and shop, deepening brand engagement and purchase intention.

At the 2013 Hatch Digital Forum for Blue Cross Blue Shield, our Mike Jackson discusses digital strategy for health payers with Brian Solis, principal analyst at the Altimeter Group.

Learn strategies and best practices from top corporations and agencies for driving customer and employee engagement through digital publications on tablets and smartphones. View examples of compelling brand loyalty, merchandising, customer communications, sales enablement, and retail catalog applications. Advertising and marketing experts will share insights on how to:• Generate brand awareness and deepen customer loyalty through engaging applications • Engage employees, sales staff, and other internal stakeholders through privately published apps• Use insights from deep analytics to deliver content that encourages customers and employees to engage with your brand and content

Video games are more than 40 years old, and we are starting to see repeated patterns of audience engagement. We'll show how the time between success reinforcement and the size of an audience have been linked for nearly the last 40 years. Hear from Richard Hileman, Electronic Arts chief creative director, as we explore:• How today's mobile, tablet, social, web, and console games, and new platforms like Connected TV, reflect the link between success reinforcement and audience size• How the complexity of the controller and the game serves as an audience filter over time, by impacting the learning curve of the game • How web-based platforms, combined with innovations in controlling games, can significantly boost the size of the game-playing audience

Join SapientNitro for a discussion on the planning, execution, and presentation of a real-time, omnichannel campaign created here at Adobe MAX. You'll learn about the customer engagement, social interaction, and on-the-fly production of a digital campaign based on the live "Adobe Throwdown" design tournament. The ever-changing digital landscape of the new agency, along with the traditional advertising mainstay of capturing the human story, will be brought together to demonstrate the future of marketing.

Learn how to use Adobe InDesign and Adobe Digital Publishing Suite to create and deliver engaging applications on tablet devices. Leave this session with a good understanding of the workflow required to build digital issues that combine the beauty of print with the engagement of interactivity to deliver a compelling reading experience on leading tablet and smartphone devices.In this session, you will:• Get an overview of the workflow for creating apps with Digital Publishing Suite• Learn how to build an app from a collection of InDesign files• Explore the differences between Single Edition, Professional Edition, and Enterprise Edition of Digital Publishing Suite

Bonairean youth are often stereotyped as just hang out either looking for trouble or not doing anything productive. The truth is that the majority of Bonairean young people want to make their dreams become a reality but for some, it is a struggle. Unfortunately, many have given up. But the good news is that we can do something about that. We can make the youth's voice and dreams be heard. We can empower the youth in our communities by providing them with the skills they need to effect change on Bonaire. The we set-up a town-hall meeting in each town where the youth can share their vision for their own town. Their solutions should be in the following areas: - closing the culture gap (help prevent differences between cultures in their town and stimulate mutual understanding) - strengthen the intergenerational infrastructure (bringing seniors and youth together) The ideas need to be narrowed down the top 3 best ideas for each area. After this the youth should brainstorm on activities for the two areas. Finally the youth should implement the ideas themselves using youth media, social media and music.