Learn all about how Adobe Experience Manager helps you organize and manage the delivery of creative assets and other content across your digital marketing channels. Including web, mobile, email, social media, and video.

In this session you'll learn how video can be one of the most engaging components in Rich Media Advertising. We'll discuss how to: use multiple videos in standard or HD format leveraging Dynamic Streaming; record your own video with a webcam and send it to email or a smartphone; post videos on Facebook; play a 3D multiplayer game using Papervision and Flash Media Interactive Server; and go mobile with your campaigns. We'll show examples of real rich media campaigns from top advertisers, discuss the technologies powering the creative, and try to dispel all the myths around the limitations of video ads.

In this episode you'll see how to integrate powerful BC modules in your web designs. We'll begin by taking a closer look at creating a dynamic menu, adding it to a page and overlaying a BC template. From there you'll see how both announcements and image portfolios are managed, and how you can begin moving your own content into your site. Finally, we'll show you how BC customer management is integrated directly into all your web forms, and how visitor's contact data is used to send email campaigns.

Art Needlepoint is a great example of an online business that's geared up for marketing. We'll show you how they've used BC's email marketing features to complement their eCommerce initiatives and generate increased revenues.

Learn how Business Catalyst's built in email marketing features allow you to design custom email campaigns that your clients can send to their customers, generating real revenues and concrete business results.