Adobe’s VP of Product Marketing, Aseem Chandra, dives into Adobe’s product strategy and provides direction to partners on how to extend their current practice.

Join Photoshop Product Manager Bryan O'Neil Hughes for a deep dive into the hidden gems of Adobe Photoshop, including tips, tricks, and technologies that are sure to help you speed up your productivity. Discover how to go places creatively that were never before possible. He'll reveal many new techniques and enhancements to sharpen your skills.In this session, you'll learn:• New techniques to take features in Photoshop even further than thought possible• Tips, tricks, and workflow time-savers that allow you to spend more time creating• How to use multiple features together to achieve surprising results

Join Photoshop Product Manager Bryan O'Neil Hughes for a deep dive into the hidden gems of Adobe Photoshop, including tips, tricks, and technologies that are sure to help you speed up your productivity. Discover how to go places creatively that were never before possible. He'll reveal many new techniques and enhancements to sharpen your skills.In this session, you'll learn:• New techniques to take features in Photoshop even further than thought possible• Tips, tricks, and workflow time-savers that allow you to spend more time creating• How to use multiple features together to achieve surprising results

Dive into a session that tackles the challenges of producing HD video for the web. MAX Master Jason Levine will teach the best creation and encoding techniques for video and audio distribution for the web.In this session, you'll learn how to:• Select the right tools within Adobe Creative Cloud to use for compression• Avoid the most common errors users make when compressing media• Choose the proper video and audio settings for online and tablet distribution

The U.S. Digital Government Strategy expands the mission of agencies across America to provide citizens with dynamic, targeted interactions across devices and screens. Explore how Adobe's tools for publication design, web authoring, native app development, content management, collaboration, and digital analytics have helped public sector agencies meet and exceed the requirements of this federal initiative. Jerry Silverman, Adobe's public sector solutions consultant, will demonstrate:• Which publishing venue is the most appropriate, 508 compliant, and forward compatible • Deep dives into current case studies to show how government designers, developers, content experts, and knowledge workers leverage Adobe's latest tools and platforms

Have you been developing content with ActionScript 3.0 for years and want to take a look at JavaScript? Join Thibault Imbert for a deep dive into JavaScript and HTML5 and discover how they are different from ActionScript 3.0. This session will review the major capabilities available in Adobe Flash Player and AIR and demonstrate the equivalents using web standards. Imbert will cover:• Differences and similarities between JavaScript and ActionScript 3.0• An overview of browser APIs and capabilities to power expressive content• Profiling and performance optimizations

Join us for a deep dive into what¹s new in Adobe Illustrator. We'll show you how Illustrator lets you dramatically improve the efficiency of your day-to-day workflow, and how new creative options make notoriously difficult tasks more intuitive and smooth. Anubhav Rohatgi, senior product manager for Illustrator, will show you: • The top new features in Illustrator• Tips and techniques for getting the most out of the exciting new creative tools• Revolutionary new ways to take your work across media

Discover how you can perform advanced profiling of your Adobe Flash Player and Adobe AIR content across mobile and desktop. Profiling in Flash Player has been revolutionized, and Gavin Peacock and Thibault Imbert from the Adobe Scout team are your guides to the latest innovations. Join us for a deep dive into next-generation profiling.This session will include:- Introduction to Adobe Scout and its potential uses- Technical demonstration on how to use the tool to profile both desktop and mobile content- Best practices and tips

Learn how to bring your native C/C++ games and libraries from consoles and PCs to Adobe Flash, extending your reach to over a billion people on the web.In this session, Adobe lead Flash C++ Compiler engineers will:• Review the basic concepts of the Flash C++ Compiler• Dive into the tools for building, testing, and debugging C/C++ projects• Demonstrate samples and production games compiled with this technology

Story allows you to flag text with metadata tags that are searchable and form the basis of multiple breakdown reports. This episode shows you how easy it is to make more of your script.