Bill Mungovan, Director Product Strategy walks us through the opportunities for partners around Adobe Media Optimizer and how your clients can receive peak return on investment by utilizing cross-channel advertising management & optimization.

Emi Hofmeister, Group Manager Product Marketing, talks about connecting the dots between social interactions and business results.

Kevin Lindsay, Director Product Marketing discusses how Adobe Partners can engage with their clients to deliver value with targeting and optimization.

Highlights from Adobe Digital Marketing Symposium in Beijing, 2012.

Eric Matisoff is the Director of Web Analytics at Razorfish, a Publicis Groupe Company. In this video, Eric talks about the benefits of partnering with Adobe, specifically regarding Digital Marketing Solutions.

Todd Schwarz is the Vice President Acquity Group. In this video, Todd talks about the benefits of partnering with Adobe, specifically regarding Digital Marketing Solutions.

Chris Bjornson is a Partner and Global Lead of Digital Solutions at Accenture. In this video, Chris talks about the benefits of partnering with Adobe, specifically regarding Digital Marketing Solutions.

Andy Jacobs is the CTO and Director of Global Partnerships at MRM, an IPG company. In this video, Andy talks about the benefits of partnering with Adobe, specifically regarding Digital Marketing Solutions.

Adobe’s SVP of Digital Marketing, Brad Rencher, talks to partners about Adobe’s vision in Digital Marketing and how partners can work with Adobe to build practices and close business.

Adobe’s VP of Product Marketing, Aseem Chandra, dives into Adobe’s product strategy and provides direction to partners on how to extend their current practice.

Adobe’s Director of Product Management Steve Hammond and his team provide partners demos of new features of the Digital Marketing Suite and CQ.

Adobe executives reiterate Adobe’s commitment to partners and state why it is critical for Adobe to partner with the extended ecosystem of System Integrators and Agencies.

Lambert Walsh, Adobe’s VP of Global Services, tells partners how Adobe’s Global Services team is tasked to making partners successful, going into detail about the Partner Success Program.

Bill Rusitzky, Adobe’s VP of Global Strategic Alliances wraps up the Partner Day presentations with the top 10 takeaways.

Senior management from Adobe’s Partner Organization answer questions directly from the partner audience.

This session will explore how clients could be using Adobe Digital Marketing Suite solutions to: engage effectively online, convert visitors to loyal customers, and accelerate online revenue growth. Particular focus will be paid to conversion optimization and web content management solutions.

This session will showcase the opportunity to optimize business across channels and into emerging media through Adobe analytics solutions with a focus on mobile, and social analytics. Viewing this session should expand your vision and understanding of analytics beyond the traditional web to include these emerging areas—facilitating your ability to present your clients available, measurable solutions that can be tied to performance.

Adobe has been expanding its reach into the digital advertising space. We believe that by combining Adobe integrated technologies and rich data with advertisers’ strategy and services, we will deliver the most powerful advertising creation, management and optimization solutions in the market. Check out this session for an overview of the Adobe Advertising Platform and to learn how Adobe and Partners can deliver greater advertising results for your customers.

This session outlines the new business strategy for Adobe Genesis and showcases new Genesis 3.0 capabilities. Understanding and utilizing these capabilities are what partners need to differentiate their integration from the competition, create a stronger branded experience in the Adobe Digital Marketing Suite, and deliver greater value to mutual customers.

Rory Sutherland, Vice Chairman Ogilvy Group UK and well known Ted.com speaker talks to partners about marketing insights.

David Nuescheler, VP of Enterprise Technology at Adobe demos the latest and greatest solutions for partners.

Steve Hammond, Director Product Management at Adobe, talks to partners about the Adobe roadmap.

Alistair Roe, Director of Adobe Consulting - EMEA, talks to partners about supporting partners.

Ashley Friedlein, Econsultancy talks to partners about the findings of their study, "The Progression of Agency Value."

Bill McCulloch, Director Partner Programs at Adobe talks to partners about the benefits of joining the Adobe Partner Program.

In this latest instalment of the Create Now online event series, we take you through the latest exciting developments in our video technologies. With video guru Jon Barrie, we take some sneak peeks at the new technologies within Adobe® Premiere® Pro and get a masterclass in creating amazing video content with Adobe Creative Cloud™ tools.

Bill Rusitzky, VP Global Strategic Alliances, discusses the opportunities for Agencies.

Brands everywhere are wrestling with the best ways to balance the pressures of consumer expectations and business demands as they prepare to move fully into digital. John Mellor, VP of Strategy for Digital Marketing, is joined onstage by Felix Baumgartner and several trailblazers who are leading the way in digital marketing to discuss why it’s time to take theleap—and why you don’t have to do it alone.

In order to create the kinds of individualized digital experiences that drive consumers to act, brands have to understand how to optimize the few moments between an action – a click, a tap, a swipe – and an experience. Join Brad Rencher, Adobe’s SVP & GM of Digital Marketing, and special guests as we illustrate how Adobe’s solutions are bringing together the four key components of the last millisecond for brands and consumers.

Do you know what your social media activities are actually doing for your business?

You have the data but are you getting real results?

Mike Nann, Director of Marketing & Communications at Digital Rapids, talks about the changing marketplace for digital video content on desktops and devices and how Adobe's vision for the future is addressing broadcasters' needs.

This tutorial describes how to use the analytics in the Events Module to analyze and report on a number of things, from participant engagement through to success of your event promotions to optimize campaign spend.

This tutorial describes how to use the Events Module to create and publish rich event registration pages, emails and catalogs to promote your event and register participants. Events Module analytics are covered in a separate tutorial.

Part two of the presentation from Jeremiah Owyang of Altimeter Group about the 7 types of social data companies can track and measure.

Part one of the presentation from Jeremiah Owyang of Altimeter Group about the 7 types of social data companies can track and measure.

Part two of the presentation from Susan Etlinger of Altimeter Group about how to pull ROI from social media metrics.

Part one of the presentation from Susan Etlinger of Altimeter Group about how to pull ROI from social media metrics.

John Yi and Marianne Llewellyn present on how businesses succeed when connecting with fans and followers, and how best to analyze and measure those relationships.

Ann Lewnes, SVP of Global Marketing at Adobe, discusses Social media and brands, why data is important and how "marketing is the new finance"

Adobe hosted the first day of Social Media Week 2012 with the focus on data, analytics and ROI. See what some attendees had to say about the day.

Highlights from the Partner Day at the Adobe Digital Marketing Summit 2012 in Salt Lake City, UT USA. Includes soundbites from Adobe executives and several Adobe partners.

Learn about the next wave in digital publishing: how corporate publishers are taking advantage of highly designed, immersive reading experiences. See how corporate publishers are using digital publications on tablet devices to extend their brand and engage their audiences through real-world examples and case studies. Hear from leading companies how digital customer publications, marketing collateral, retail catalogs, event guides, annual reports, and other documents are already being used to engage users with extended information.