Bill Mungovan, Director Product Strategy walks us through the opportunities for partners around Adobe Media Optimizer and how your clients can receive peak return on investment by utilizing cross-channel advertising management & optimization.
Views: 24
Runtime: 00:08:10
Tags:
adobe
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Partners
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summit
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Adobe Media Optimizer
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Adobe Partners
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Bill Mungovan
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digital marketing cloud
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partner day
,
partner day briefing
Learn which digital metrics are captured in Digital Publishing Suite apps, how to access the reports in the Adobe Marketing Cloud, and how to interpret the data. Hear how your organization can leverage actionable information about end-user behavior to craft editorial, design, and business strategy. This session will provide Digital Publishing Suite users with:• An overview of metrics available through Digital Publishing Suite baseline analytics • A review of major metrics available through Digital Analytics included in Adobe Marketing Cloud• Methods for interpreting metrics and gathering meaningful insights• Examples of how data drives editorial, design, and business decisions
In this latest instalment of the Create Now online event series, we take you through the latest exciting developments in our video technologies. With video guru Jon Barrie, we take some sneak peeks at the new technologies within Adobe® Premiere® Pro and get a masterclass in creating amazing video content with Adobe Creative Cloud™ tools.
Products covered:
Product Version: CC
Views: 2,094
Added: Apr 19, 2013
Runtime: 01:02:23
Tags:
Premiere Pro
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expert
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tips
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tricks
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Creative Cloud
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Creative Suite
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George Samuels
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Jon Barrie
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Muse
Learn all about how Adobe Experience Manager helps you organize and manage the delivery of creative assets and other content across your digital marketing channels. Including web, mobile, email, social media, and video.
Products covered:
Product Version: CC
Views: 566
Added: Mar 20, 2013
Runtime: 00:02:30
Tags:
CEM
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CMS
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CQ
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DAM
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Digital Asset Management
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SiteCatalyst
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content management
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customer experience
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digital marketing
,
getting started
See how Adobe Marketing Cloud gives you a complete set of analytics, social, advertising, targeting and web experience management solutions and a real-time dashboard that brings together everything you need to know about your marketing campaigns. So you can get from data to insights to action, faster and smarter than ever.
Views: 2,534
Added: Mar 13, 2013
Runtime: 00:02:29
Tags:
advertising
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analytics
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digital marketing
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getting started
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marketing
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targeting
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Marketing Cloud
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Social
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Web Experience Management
Steve Hammond, Director of Integration Solutions for Digital Marketing, discusses a completely new way for marketers to get their work done across Adobe Marketing Cloud has been redesigned with a new, social-enabled UI the reimagines how marketers visualize, socialize and collaborate across teams and agency partners. Thinks of the rich visualizing and sharing capabilities of a social platform like Pinterest. The ultimate goal is to create a more aligned, nimble marketing organization that can move at the speed of digital, getting to insight and action faster than ever before.
Mark Phibbs from Adobe and Liz Miller from the CMO Council talk about the methodology behind the research as well as how APAC is a unique region for Digital Marketers.
Views: 36
Added: Feb 05, 2013
Runtime: 00:03:08
Tags:
adobe
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digital marketing
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Digital Marketing Performance Dashboard
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Marketing Cloud
Companies talk about Big Data a lot right now. So what is it? Can we manage it? Join the debate on Facebook (bit.ly/MetricsNotMyths) and on Twitter #MetricsNotMyths. Follow @AdobeMktgCloud
Products covered:
Product Version: CC
Views: 2,563
Added: Oct 25, 2012
Runtime: 00:01:23
Tags:
big data digital marketing myths storage online advertising marketing cloud ad
Animated infographic with results from Adobe’s U.S. research study, The State of Online Advertising,” highlighting how marketers are missing a powerful opportunity to engage with consumers and build their brands online.
Products covered:
Product Version: CC
Views: 2,261
Added: Oct 24, 2012
Runtime: 00:01:50
Tags:
adobe
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advertising
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digital
,
marketing
,
online
,
research
,
Edelman Berland
,
consumer
,
marketer
Pierre Tager, Product Manager for CQ Cloud, and Chris Nguyen, Product Marketing for CQ Cloud provide a brief overview of CQ Cloud and its value to digital marketers.
Is marketing is BS? You might be surprised at what some of us think of all the marketing ads and messages we see out in the world. Join our debate http://bit.ly/MetricsNotMyths. #MetricsNotMyths @AdobeMktgCloud
Views: 5,942
Added: Oct 22, 2012
Runtime: 00:01:37
Tags:
digital marketing
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metrics
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Marketing Cloud
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myths