Emi Hofmeister, Group Manager Product Marketing, talks about connecting the dots between social interactions and business results.

Kevin Lindsay, Director Product Marketing discusses how Adobe Partners can engage with their clients to deliver value with targeting and optimization.

Highlights from Adobe Digital Marketing Symposium in Beijing, 2012.

Eric Matisoff is the Director of Web Analytics at Razorfish, a Publicis Groupe Company. In this video, Eric talks about the benefits of partnering with Adobe, specifically regarding Digital Marketing Solutions.

Todd Schwarz is the Vice President Acquity Group. In this video, Todd talks about the benefits of partnering with Adobe, specifically regarding Digital Marketing Solutions.

Chris Bjornson is a Partner and Global Lead of Digital Solutions at Accenture. In this video, Chris talks about the benefits of partnering with Adobe, specifically regarding Digital Marketing Solutions.

Andy Jacobs is the CTO and Director of Global Partnerships at MRM, an IPG company. In this video, Andy talks about the benefits of partnering with Adobe, specifically regarding Digital Marketing Solutions.

Bill McCulloch, Director Partner Programs at Adobe talks to partners about the benefits of joining the Adobe Partner Program.

Ashley Friedlein, Econsultancy talks to partners about the findings of their study, "The Progression of Agency Value."

Bill Rusitzky, VP Global Strategic Alliances, discusses the best partner practices and the path to success.

Adobe’s SVP of Digital Marketing, Brad Rencher, talks to partners about Adobe’s vision in Digital Marketing and how partners can work with Adobe to build practices and close business.

Adobe’s VP of Product Marketing, Aseem Chandra, dives into Adobe’s product strategy and provides direction to partners on how to extend their current practice.

Adobe’s Director of Product Management Steve Hammond and his team provide partners demos of new features of the Digital Marketing Suite and CQ.

Adobe executives reiterate Adobe’s commitment to partners and state why it is critical for Adobe to partner with the extended ecosystem of System Integrators and Agencies.

Lambert Walsh, Adobe’s VP of Global Services, tells partners how Adobe’s Global Services team is tasked to making partners successful, going into detail about the Partner Success Program.

Bill Rusitzky, Adobe’s VP of Global Strategic Alliances wraps up the Partner Day presentations with the top 10 takeaways.

Senior management from Adobe’s Partner Organization answer questions directly from the partner audience.

This session will explore how clients could be using Adobe Digital Marketing Suite solutions to: engage effectively online, convert visitors to loyal customers, and accelerate online revenue growth. Particular focus will be paid to conversion optimization and web content management solutions.

This session will showcase the opportunity to optimize business across channels and into emerging media through Adobe analytics solutions with a focus on mobile, and social analytics. Viewing this session should expand your vision and understanding of analytics beyond the traditional web to include these emerging areas—facilitating your ability to present your clients available, measurable solutions that can be tied to performance.

Adobe has been expanding its reach into the digital advertising space. We believe that by combining Adobe integrated technologies and rich data with advertisers’ strategy and services, we will deliver the most powerful advertising creation, management and optimization solutions in the market. Check out this session for an overview of the Adobe Advertising Platform and to learn how Adobe and Partners can deliver greater advertising results for your customers.

This session outlines the new business strategy for Adobe Genesis and showcases new Genesis 3.0 capabilities. Understanding and utilizing these capabilities are what partners need to differentiate their integration from the competition, create a stronger branded experience in the Adobe Digital Marketing Suite, and deliver greater value to mutual customers.

Rory Sutherland, Vice Chairman Ogilvy Group UK and well known Ted.com speaker talks to partners about marketing insights.

David Nuescheler, VP of Enterprise Technology at Adobe demos the latest and greatest solutions for partners.

Steve Hammond, Director Product Management at Adobe, talks to partners about the Adobe roadmap.

Alistair Roe, Director of Adobe Consulting - EMEA, talks to partners about supporting partners.

Bill Rusitzky, VP Global Strategic Alliances, discusses the opportunities for Agencies.

Steve Hammond, Director of Integration Solutions for Digital Marketing, discusses a completely new way for marketers to get their work done across Adobe Marketing Cloud has been redesigned with a new, social-enabled UI the reimagines how marketers visualize, socialize and collaborate across teams and agency partners. Thinks of the rich visualizing and sharing capabilities of a social platform like Pinterest. The ultimate goal is to create a more aligned, nimble marketing organization that can move at the speed of digital, getting to insight and action faster than ever before.

Mark Phibbs from Adobe and Liz Miller from the CMO Council talk about the methodology behind the research as well as how APAC is a unique region for Digital Marketers.

Companies talk about Big Data a lot right now. So what is it? Can we manage it? Join the debate on Facebook (bit.ly/MetricsNotMyths) and on Twitter #MetricsNotMyths. Follow @AdobeMktgCloud

Think there's no ROI on social media?

Animated infographic with results from Adobe’s U.S. research study, The State of Online Advertising,” highlighting how marketers are missing a powerful opportunity to engage with consumers and build their brands online.

What are the hottest marketing buzzwords? They work. Right?

Pierre Tager, Product Manager for CQ Cloud, and Chris Nguyen, Product Marketing for CQ Cloud provide a brief overview of CQ Cloud and its value to digital marketers.

Is marketing is BS? You might be surprised at what some of us think of all the marketing ads and messages we see out in the world. Join our debate http://bit.ly/MetricsNotMyths. #MetricsNotMyths @AdobeMktgCloud

See how to use Adobe Social to manage sponsored stories ads on Facebook. Sponsored stories enable advertisers to amplify their messages to the right audience - friends and fans, and even friends of fans.

Watch how Adobe Social shows how social media is driving people to your company's web site and interact with your business. The Social Intelligence area shows the conversations and who is talking, so you can determine social influencers. Using Adobe Social with the full Adobe Digital Marketing Suite, you can use see how social media mentions and conversations affect revenue.

How to use Adobe Social App Builder functionality to create Facebook apps that call your community into action. Watch Jeff Jordan show how easy it is to create a sweepstakes app from the built-in templates.

Going beyong engagement metrics with Adobe Social to determine business value from your social media strategies.

Working on social media campaigns across a global company can be complicated. Adobe Social helps social media marketers create a worldwide structure with a local focus.

Use Adobe Social to monitor social media conversations and see how they affect your company's bottom line. Use keywords to gather qualitative data, such as sentiment, and quantitative data such as number of mentions and audience size. Work with Adobe Digital Marketing Suite to get insight into how these social media conversations affect business objectives, like revenue.

Adobe Social combines the social marketing stack into a single workflow. Watch Jeff Jordan, product manager, demo various aspects such as app builder and moderation.

A conversation with Ann Lewnes, SVP of Global Marketing and Steve Plimsoll, CTO of Mindshare, on the launch of CORE, a data-driven marketing intelligence platform that empowers marketers to make informed decisions on marketing investment in real-time. The Adobe digital marketing team worked with Steve on CORE, with Adobe Insight, part of the Digital Marketing Suite, to power the user interface for data visualization, modeling, data mining and reporting.

Highlights from the Partner Day at the Adobe Digital Marketing Summit 2012 in Salt Lake City, UT USA. Includes soundbites from Adobe executives and several Adobe partners.

Learn how tablet publications are reinventing the brand advertising paradigm by blending the design fidelity and expression of a print advertisement with interactivity that captivates readers. Brand advertisers to date have grappled with templatized, commoditized web design offering limited brand expression — but now digital publications allow an immersive experience that drives not only consumer engagement, but also business results. You'll hear from a leading brand advertiser how digital marketers and ad agencies can leverage this greater engagement with readers. Publishers and advertisers alike will be inspired about adding more avenues for readers to communicate and connect.