Noah Robischon from Fast Company and Joe Zeff from Joe Zeff Design show how Fast Company uses Adobe Edge to create an engaging HTML5 content that seamlessly integrates with Digital Publishing Suite.

Learn strategies and best practices from top corporations and agencies for driving customer and employee engagement through digital publications on tablets and smartphones. View examples of compelling brand loyalty, merchandising, customer communications, sales enablement, and retail catalog applications. Advertising and marketing experts will share insights on how to:• Generate brand awareness and deepen customer loyalty through engaging applications • Engage employees, sales staff, and other internal stakeholders through privately published apps• Use insights from deep analytics to deliver content that encourages customers and employees to engage with your brand and content

Bring new customers to your brand and extend the reach of your publication by embedding it on your Web site. Include surrounding design elements that convey a consistent, on-message and branded experience for your customers. Learn more on the Adobe DPS Help Site: http://helpx.adobe.com/content/help/en/digital-publishing-suite/help/whats-new-release.html

Jaguar uses Adobe Digital Publishing Suite to advertise in Top Gear magazine. Advertisers are finding innovative ways to create interactive advertising in digital publications. This ad takes advantage of the tablet’s gyroscope and gives car fans a chance to tilt the tablet back and forth to play with the ad.

Motor Trend uses Adobe Digital Publishing Suite to build a digital publication that not only contains an engaging reading experience, but also links out to other channels using a custom navigation bar. Watch this video to see how Motor Trend uses overlays in DPS – such as video and slideshows -- to educate its readers about the latest cars. In addition, see how publishers can use the custom navigation bar to drive readers to other properties.

Rolling Stone digital was released on January 16, 2013 using Adobe Digital Publishing Suite. The iconic rock publication uses audio overlays, allowing readers to read music reviews, listen to samples of songs, and immediately make a purchase on the iTunes Store. In addition, each issue can expand its photography portfolio using the slideshow feature available in Digital Publishing Suite.

Fashion retailer ASOS publishes its weekly magazine to showcase new clothing lines and accessories. The publication, available in print and on the iPad, has now been customized for the iPhone screen. Readers can navigate through articles on their favorite stars, watch how-to videos, and peruse the racks for the latest designs. The app is integrated with the ASOS website, allowing readers to purchase clothing and accessories without leaving the app.

In this app of the week video, Teresa Demel compares iPad and iPhone versions of Women's Health. Rodale Publishing has developed a clean information architecture for iPhone that makes it easy to navigate through the magazine, follow image tutorials, and read the same great content provided in the full-size publication.

National Geographic introduces readers to stories from around the world. The publishing team uses Adobe Digital Publishing Suite and Adaptive Design Tools in InDesign to efficiently publish to print, iPad, and Kindle Fire. The growing audience is captivated by engaging stories that extend beyond the printed page, told through video, animation, and interactive 360 degree views. With a strong rate of adoption, National Geographic is on track to reach its goal of 300,000 paid digital subscribers by the end of the year.

In this episode, you will learn the general process of building your first folio, the content for your app.