Adobe executives reiterate Adobe’s commitment to partners and state why it is critical for Adobe to partner with the extended ecosystem of System Integrators and Agencies.

Ashley Friedlein, Econsultancy talks to partners about the findings of their study, "The Progression of Agency Value."

See how agencies can engage with their clients to deliver compelling mobile experiences - faster, and at lower cost. Learn from JWT/Casa Miami how they have accelerated the app production workflow for their clients, which include GM and Sony.

See how agencies can engage with their clients to deliver compelling mobile experiences - faster, and at lower cost. Learn from Lorenzo Vallone and Douglas Fajardo from JWT/Casa Miami how they have accelerated the app production workflow for their clients, which include GM and Sony.

Learn how to best familiarize your clients on the importance of responsive web design. While the advantages of responsive design may be clear to you, many of your clients are probably still unfamiliar with the concept. We'll show you how to gently educate them about this important aspect of modern design.During this session we will provide the information you need to: • Inform your clients about the driving force behind responsive web design• Provide them a better understanding of how digital content is consumed today• Convince your clients that they should be thinking about responsive web design from the beginning (and what consequences may result from not doing so)

Learn strategies and best practices from top corporations and agencies for driving customer and employee engagement through digital publications on tablets and smartphones. View examples of compelling brand loyalty, merchandising, customer communications, sales enablement, and retail catalog applications. Advertising and marketing experts will share insights on how to:• Generate brand awareness and deepen customer loyalty through engaging applications • Engage employees, sales staff, and other internal stakeholders through privately published apps• Use insights from deep analytics to deliver content that encourages customers and employees to engage with your brand and content

Hear how rehabstudio, a leading digital agency, created ArtCade, a unique gaming platform that lets teens scan art on packs of iD Gum to unlock, play, and share games. We'll be joined by a diverse cast of characters to share with you the production story and tricks behind:• Creating a game platform and 18 games in less than 3 months• Using Adobe Flash technology and Adobe AIR to create native apps for iOS, Android, and Facebook• Using a single codebase for web, iOS, and Android across tablet and mobile• Creating a Facebook scoring and achievement engine• Using Starling for hardware acceleration, sprite sheets, and retina support for iOS and Android

Join SapientNitro for a discussion on the planning, execution, and presentation of a real-time, omnichannel campaign created here at Adobe MAX. You'll learn about the customer engagement, social interaction, and on-the-fly production of a digital campaign based on the live "Adobe Throwdown" design tournament. The ever-changing digital landscape of the new agency, along with the traditional advertising mainstay of capturing the human story, will be brought together to demonstrate the future of marketing.

The U.S. Digital Government Strategy expands the mission of agencies across America to provide citizens with dynamic, targeted interactions across devices and screens. Explore how Adobe's tools for publication design, web authoring, native app development, content management, collaboration, and digital analytics have helped public sector agencies meet and exceed the requirements of this federal initiative. Jerry Silverman, Adobe's public sector solutions consultant, will demonstrate:• Which publishing venue is the most appropriate, 508 compliant, and forward compatible • Deep dives into current case studies to show how government designers, developers, content experts, and knowledge workers leverage Adobe's latest tools and platforms

Join the team at digital agency Rain to explore how developers and designers can collaborate using Adobe Edge Tools & Services to solve technical challenges as well as create engaging experiences. We'll use real-world examples to show how Edge was used in a collaborative Creative Cloud based workflow while leveraging the talents of both designers and developers. Bryant Robertson, Rain designer, and Steven Hansen, Rain developer, will demonstrate:• How designers and developers can collaborate to create engaging experiences using Adobe Edge Tools & Services• How designers and developers can work with Edge Animate• How Edge Tools fit into the agency workflow• Why Edge is a good solution for client workflows