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"customer experience management"

The Content-Shaped Elephant in the Room
The Content-Shaped Elephant in the Room
Learn how to define, gather, and manage real content so your designs better reflect the intent of your product or message. This talk answers some of the most challenging questions about content management and introduces relevant new thoughts from Adobe.Join Alex Morris, Adobe senior product manager, for a discussion on: • Why content should come first in any design project• How to define your content strategy• How to get your clients or customers to start caring more about their content• How to collect and manage content during design• Which tools and processes can help
  • Views: 112
  • Added: May 06, 2013
  • Runtime: 01:06:17
Adobe Experience Manager Explained
Adobe Experience Manager Explained
Learn all about how Adobe Experience Manager helps you organize and manage the delivery of creative assets and other content across your digital marketing channels. Including web, mobile, email, social media, and video.
  • Products covered:
  • Social
  • Product Version: CC
  • Views: 596
  • Added: Mar 20, 2013
  • Runtime: 00:02:30
  • Tags: CEM ,  CMS ,  CQ ,  DAM ,  Digital Asset Management ,  SiteCatalyst ,  content management ,  customer experience ,  digital marketing ,  getting started
Hyatt Customer Video
Hyatt Customer Video
Hyatt delivers rich, customized online and mobile experiences for travelers worldwide with the Adobe Digital Marketing Suite including Adobe CQ
  • Products covered:
  • Other
  • Views: 1,414
  • Added: Dec 01, 2011
  • Runtime: 00:04:32
  • Tags: CQ ,  Digital Marketing Suite ,  Hyatt ,  Web Experience Management
Digital Security – Rights Management
Digital Security – Rights Management
Learn how the Rights Management capability in the Adobe Digital Enterprise Platform can protect your sensitive documents by enabling access control and document permissions regardless of where the documents reside, or the number of copies of the document that exist. Presented by Steve Forrest.
  • Products covered:
  • ADEP
  • Views: 677
  • Added: Nov 03, 2011
  • Runtime: 00:11:46
  • Tags: ADEP ,  livecycle ,  Document Services
Designing the Digital Enterprise
Designing the Digital Enterprise
Customer Experience Management allows a new way of thinking about delivering digital experiences in the enterprise; reframing the problem not just as a technology challenge, but as a design opportunity. Join Steven Webster, Senior Director in Adobe’s Technology and Innovation group as he invites a panel of Adobe’s user-experience leaders and innovative customers, to share their work, best-practices and learnings in designing solutions for today’s digital enterprise.
  • Views: 169
  • Added: Oct 05, 2011
  • Runtime: 01:00:00
  • Tags: adobe ,  Steven Webster ,  digital ,  enterprise ,  MAX 2011
Creating Components for Web Experience Management (WEM) Solutions
Creating Components for Web Experience Management (WEM) Solutions
In this session you will learn about the infrastructure and tasks required to create custom components for Adobe's Web Experience Management solution (previously known ask CQ5.4). You will learn how to create custom components for your site templates including some best practices and lessons learned by developers new to the platform.
  • Views: 650
  • Added: Oct 05, 2011
  • Runtime: 00:49:25
  • Tags: adobe ,  Templates ,  components ,  web ,  MAX 2011 ,  management
ROX (Return on Experience): What to measure, how to measure, what to expect
ROX (Return on Experience): What to measure, how to measure, what to expect
Learn how to plan, calculate, and measure customer value and business ROI in order to maximize return from multichannel solutions for customer experience management. While focusing on the key returns from customer experience efforts, this session will also provide best practices for planning, prioritizing, and measuring your customer experience projects. We’ll provide examples of customer value and business returns from CEM projects to illustrate ways to balance the needs of the customer with the needs of the business.
  • Views: 261
  • Added: Oct 05, 2011
  • Runtime: 01:02:16
  • Tags: adobe ,  ROI ,  MAX 2011 ,  ROX
CEM and the Studio: How your Digital Agency Fits into the Puzzle
CEM and the Studio: How your Digital Agency Fits into the Puzzle
Learn about the latest developments in customer experience management (CEM), the next step for organizations large and small trying to build better relationships with their customers, while better reinforcing their brands and improving margins. This session will cover what CEM is, how your agency, studio, or consultancy fits into the discussion, and how you can use Adobe tools and technologies to help your customers create better relationships with their customers. We'll also take a look at some of the innovative solutions shops have already gotten to work for them.
  • Views: 195
  • Added: Oct 04, 2011
  • Runtime: 00:57:14
  • Tags: CEM ,  customer experience management ,  enterprise ,  design agency ,  digital agency ,  studio
Extending the Web Experience Management Solution with Custom Components
Extending the Web Experience Management Solution with Custom Components
Take Adobe's Web Experience Management solution (previously known as CQ5) beyond the basics with custom components. Web pages rendered by our WEM solution are dynamic by nature — they are a composite of components. You'll learn how to create and leverage component building blocks to create a rich, engaging customer experience. Out of the box, WEM provides great components for authors to use — but what happens when you need a new or slightly different component? In this session, we'll go into the anatomy of components and how to build and deploy them.
  • Products covered:
  • Dreamweaver
  • Product Version: CC
  • Views: 1,366
  • Added: Oct 04, 2011
  • Runtime: 00:59:48
  • Tags: adobe ,  CQ5 ,  web ,  MAX 2011 ,  WEM
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