This video demonstrates how blending modes can be used to spice up an image. Adjust the opacity to blend two different effects and create a custom look that makes your image pop.

Styles aren't just for text; they can also be used for photos. This movie shows how to use this feature for photo effects including custom pattern and hue overlays and burnt edges.

Learn about Adobe Genesis. Genesis automates the integration of all your digital marketing tools into one central location. See how applications, data, and processes are more effective in this analytics-empowered digital marketing ecosystem. Consolidate measurement and reporting, identify targets and segments within your customer base, and optimize marketing efforts.

In this movie learn how to create your own custom brushes from scanned textures, load and apply create natural media type strokes. You can even adjust the shape, size and spacing for effect.

Check out the creative inspiration and MAX 2013 goodness that took place in Los Angeles 5/4-5/8. Sneaks and many customer reactions & more...

In this brief video, Principal Worldwide Evangelist Jason Levine showcases the Sync Settings feature in After Effects CC and Adobe Premiere Pro CC, enabling you to have your personal preferences (custom keyboard shortcuts, composition settings, presets, and more) wherever you are, wherever you're editing. It's all possible via Creative Cloud.

Learn how to leverage the rich toolset in Adobe Illustrator to create vibrant web graphics, wireframes, and complete website mockups. Justin Seeley, staff author for lynda.com and an Adobe Certified Expert, will share his design expertise.Learn how to:• Build responsive layouts with artboards• Produce custom color palettes and swatches for web graphics• Craft vector shapes and text designs that seamlessly scale• Apply drop shadows and other live effects• Optimize and export different types of graphics• Speed up your workflow with reusable image sprites and Smart Objects

See how Adobe Edge Animate lets you extend your project into any realm of HTML, CSS, and JavaScript. Are you new to Edge Animate or JavaScript? Don't worry! Chris Converse, partner at Codify Design Studio, will provide free templates from the session material so you can try these techniques on your own.Join Converse to:• Learn how to take your Edge Animate compositions to new heights with randomized animations, hooks to your CSS rules, injection of custom HTML, and remote targeting of symbols • Take away some effective techniques for adding that professional polish to your compositions

Learn how to develop and implement an effective sales and retention process for your web agency. If selling solutions is something you need to brush up on, you don't want to miss this session. Join Tim Gentle from the agency Design Experts as he:• Uncovers the importance of documentation in the sales process, from the phone ringing to closing the deal • Provides tips on identifying and qualifying customers • Outlines methods of scoping out the specific requirements of a project• Defines how to create and deliver profitable sales proposals

Adobe is helping video pros and fimmmakers push the boundries of storytelling like never before.