Join Denise Jacobs, author, speaker, web design consultant, and creativity evangelist, to explore the growing importance of storytelling in web design; how to communicate the idea of story through all aspects of a website, from content to design to user experience; and how to apply key components of great storytelling in literature to the web.Jacobs will explain how to:• Reverse engineer a project to come up with the story that the website or app needs to tell• Recognize and leverage the elements of story and their visual equivalents• Use literary storytelling elements and devices to create a compelling story• Create content coherence, illuminate the narrative, and leverage three types of user experience stories

Learn how to make your Adobe Photoshop files developer-friendly. Justin Seeley, staff author at lynda.com, will walk through a real-world website comp design for a client and then take you through that comp design process using Photoshop. We'll explore the entire Photoshop to HTML workflow. During this session, you'll learn how to:• Build a document for web vs. print• Take responsive design into consideration• Build wireframe mockups using shape layers• Integrate Photoshop artwork into apps like Adobe Muse and Dreamweaver

Erik Johannson doesn’t just capture moments; he captures idea. Learn how the photographer, retoucher, and TED speaker brings those ideas to life.

Learn how to leverage the rich toolset in Adobe Illustrator to create vibrant web graphics, wireframes, and complete website mockups. Justin Seeley, staff author for lynda.com and an Adobe Certified Expert, will share his design expertise.Learn how to:• Build responsive layouts with artboards• Produce custom color palettes and swatches for web graphics• Craft vector shapes and text designs that seamlessly scale• Apply drop shadows and other live effects• Optimize and export different types of graphics• Speed up your workflow with reusable image sprites and Smart Objects

Behance is the newest member of the Adobe family. CEO Scott Belsky shares how Behance has quickly become an essential part of the creative community, connecting and empowering you to make ideas happen.

For four decades Paula Scher has been at the forefront of graphic design. Hear how Paula has continued to take on new challenges to inspire her creativity.

Phil Hansen believes that limitations can actually drive creativity. Listen as this talented multimedia artist shares his offbeat techniques and personal process of creation.

Sr. VP David Wadhwani shares his vision for empowering inspiration by surrounding ourselves with a community of trusted and accomplished creative luminaries. Four creative superstars will join him on stage and share how they find inspiration for their work.

Enrich your experience with Adobe products with Adobe Exchange, a new marketplace of resources and software. Whether you create for Adobe products or use them, this session is for you. Adobe Exchange Product Manager Jonathan Ferman will cover:• How to find the best products on Exchange to make you more efficient and effective in your favorite Adobe apps• How to create your own products and distribute them publicly or privately• A sneak peek at features and other Adobe apps that will support Exchange in the future

You haven't seen web design like this before. Meet Adobe Muse, a graphic designer's new best friend. Adobe Muse lets you create professional HTML websites that meet the latest web standards, without restrictive templates and without writing code. In this session, you'll see how to use Adobe Muse to:• Lay a smart foundation for your site using sitemaps and master pages• Design freely, as easily as creating layouts for print, using familiar features found in Adobe Photoshop and InDesign• Combine imagery, graphics, and beautiful typography• Add engaging interactivity such as contact forms and slide shows• Publish with Adobe or a hosting provider of your choice.

Discover why at times we feel on fire with creativity — and at other times we don’t. We'll explore the neuroscience of creativity, productivity techniques, and emerging practices that spur innovation and help our brains work best. Beware: This session challenges the standard norms for concentration, focus, and productivity and may change how you work — for the better. Learn how to: • Eliminate the blocks that impede creative productivity• Create and leverage the states in which your brain generates the most ideas • Structure time and workspaces to be more productive • Dismantle standard approaches to working in order to stir creativity

Fearless. Insane. Humorous. Wildly creative. These are just some of the words used to describe the prolific work that pours from the New York design studio karlssonwilker. This is a team of imaginative designers who take pride in being an independent and internationally recognized creative force and are highly respected for their work. Come hear from Hjalti Karlsson and Jan Wilker about the role of technology in their world and, more important, how play factors into it. You'll leave inspired by examples from 120 months of design projects, including:• Real-time adventure and play in design• How digital tools have shaped their design processes

Join Rafael "RC" Concepcion, author of "The HDR Book — Unlocking the Pro's Hottest Post-Processing Techniques," who will share his HDR tips and tricks and how best to configure an editing system for the best possible HDR and video experience. Leave with a guide that will help you configure Ultrabook devices, desktops, and high-end workstations to deliver the performance you need to be creative on the go, at your desk, or in a studio.

Discover Adobe Muse, the missing link between your print design skills and amazing digital work. Hear from print-centric designers who have successfully expanded their client offerings by creating beautiful, highly interactive websites using Adobe Muse. In this session, you'll see how:• Wes Mitchell of Chen Design Associates rebuilt the firm's website and created several sites for clients, all with the Adobe Muse preview• Aaron McDonald revived the family's design business by making the transition from print to web• Steve Harris combined design skills and web best practices to design expressive websites for clients and build a service for Adobe Muse users

Learn how to work with Adobe Illustrator to approach the design of fashion apparel and textiles. Kevin Renard Sheffield, a graduate of the Fashion Institute of Technology and design technologies manager for Fifth and Pacific, will be your guide to this intriguing field.This session will cover:• How to leverage Illustrator to create technical drawings, fashion illustrations, flat drawings, and storyboards for the fashion industry• How to combine the best approaches for both Illustrator and Photoshop • Effective methods of working in Illustrator

What are the new apps, tools, and services driving changes in the creative process? Terry White shows off the latest in digital imaging, illustration and publishing, Jason Levine shares brand new video features, and Jeff Veen demonstrates new features within Adobe's web design applications.

Adobe's XD Seed team was tasked with inventing the future of collaborative workspaces. Learn how Anna Wintour, editor in chief of Vogue magazine, helped inspire this vision. We'll show how the Context project came to life.Adobe XD's Remon Tijssen, principal designer, and David Macy, principal incubator, will present:• Why WIRED says, "I can't tell you how excited we are about Context and the creative liberties it is going to provide us"• How trends in technology such as touchscreens, sensors, and multidevice interfaces change the way we collaborate• The energetic beauty of a system based on simple containers and high-performing, natural gestures• The evolution of Context from prototype to production code

Jeff Veen and Scott Belsky unveil the brand new Creative Cloud workflow across apps, files, teams, community, colors, fonts and more.

With Creative Cloud as a canvas, how is Adobe now re-imaginging the creative future? Get a sneak peek at Adobe's boldest explorations across new types of tools and workflows that will entirely change the game.

Join Adobe Evangelists James Li and Peter Huang as they show how to use Adobe Creative Cloud for character animation and game art design. They'll demonstrate a highly efficient workflow to create lively GPU-accelerated, interactive 2D skeletal game animations.Li and Huang will cover:• Game animation design: How to architect, design, and create game assets with Adobe Photoshop, Illustrator, and Adobe Audition• Game animation implementation: How to create skeletal animations in Adobe Flash Professional using the DragonBones design panel • Integration with a game engine: How to export your animations into texture assets in different formats for popular GPU rendering frameworks like Stage3D or cocos2d

Join in the fun for one of the most entertaining sessions at MAX, where Adobe worldwide design evangelists compete against each other in a creative cage match. From Photoshop to Illustrator, InDesign to Adobe Muse and Adobe Digital Publishing Suite — there's no telling what amazing tricks and techniques you'll pick up while they attempt to out-do each other.Come cheer on our participants:• Rufus Deuchler: World-renowned designer, author, teacher, and presenter, he's dedicated to helping creative pros bridge the gap between knowledge and application of publishing software programs.• Terry White: He's a best-selling author, fan-favorite presenter, avid photographer, Adobe Certified Expert and Creative Suite Master, with over 30,000 subscribers on his YouTube channel and over 19,000 followers on Twitter. White is a force to be reckoned with!

Learn how social technology is transforming the shape of design and culture for more and more people, and what it can mean for you. Dylan Roscover, founder of The Experiential Company, will share insights on this growing phenomenon, the toolset he uses, and a few key techniques you can employ to stand out from the crowd creatively.In this session, you'll learn:• The effects of social technology on user and client expectations• Tools and workflows that harmonize with these new expectations• Techniques that alleviate technical stress and yield greater creativity

Adobe CEO Shantanu Narayen and Adobe SVP & GM of Digital Media David Wadhwani take a look at how technology is powering a creative evolution and how this is driving Adobe's vision for Creative Cloud.

In our city we have many young artists. We made this video to express our admiration for them. It is also a tribute to all the young people in the world who are not afraid to follow their passions and creativity.

This video is about working hard to accomplish your goals. The video follows 2 modern teenagers; one male and one female. The teenage girl has a huge passion for dance but cannot not find the environment to release her creativity while the male is a talent artist/painter who is trying to make a name for himself. Both characters have goals they want to achieve but are struggling to do that along with other obstacles that get in their way from living their dreams.

My project is about thinking about our future. It combines motion graphics and creativity to ask the viewer what will you do.

This traditional multi-plane animation is about the power of creativity: a kid, from a young age is trained to be an assassin but is aspired by an arts school next door. He escapes the life others wanted for him to embrace the life he wants and creativity is his prevailing weapon.

Students worked with the theme of animation to create a piece of film which examined the importance of being pro-active in helping to save and positively change the environment. The students used their creativity to make an animation which makes use of solely recycled materials and which is interesting to an audience which is international and crosses all age boundaries. The students used 411 to make this short animation which incorporates both humans and aspects of design which are created by hand.

Two brothers try to think of a film topic in an investigation of what creativity looks like.

Adobe's vision on creativity in education.

A conversation with Sir Ken Robinson, Author and Creativity Expert.

A conversation with Sir Ken Robinson, Author and Creativity Expert.

A conversation with Sir Ken Robinson, Author and Creativity Expert.

A conversation with Sir Ken Robinson, Author and Creativity Expert.

A conversation with Sir Ken Robinson, Author and Creativity Expert.

The Adobe Youth Voices Lead Educator training brought together lead educators from around the world representing the core leadership in the Adobe Youth Voices Network. During the training Lead Educators worked in teams to create short media clips on a range of topics meaningful to adult facilitators of youth media. In this clip, Meet with NIT, team members creatively approach the subject of inspiring creativity in the youth they work with. The team members are: •Saptarshi Ray (India) •Laddy Hengwichitkul (Thailand) •Yaqub •Ganesh Acharya (Nepal) •Sathya Narayanan (India)

We’ll meet the iconic designer and champion of British creativity whose ethos of design without barriers allows him to work across industries, on projects from G Plan and McDonalds to Nissan and the Queen’s Diamond Jubilee project.

Marc Lewis, pioneer of London’s new school dedicated to the art of advertising, will be joined by students in a look at the school’s innovative approach to learning. Students are mentored by award winners, a three year course is squeezed into one, and the focus is on ideas and creativity over execution.

Rufus Deuchler, Adobe’s worldwide evangelist, will explain how you can boost your productivity and enhance your creativity with ground-breaking new Content-Aware tools to change and fix images fast.

The Adobe Youth Voices Lead Educator training brought together leadeducators from around the world representing the core leadership in the Adobe Youth Voices Network. During the training Lead Educators worked in teams tocreate short media clips on a range of topics meaningful to adult facilitators of youth media. In this clip, Blueprint for Creativity, team membersexplain the importance of pre-production and present ways on how to engage youth in the pre-production process. The team members are: · Peter Moi (United States) · Rachel Rosen (Canada) · James Bell (Jamaica) · Wendy-Frazier Snyder (United States)

Highlights from our favorite moments at Cannes Lions 2012, including our panel on data and creativity, sponsorship of the Young Lions, Creative Effectiveness, and MOFILM awards, and great conversations about creativity, Then and Now.

We're excited to be a sponsor at the Cannes Lions Advertising festival this year again. With a lineup of great activities throughout the week (adobe.com/go/cannes), we've got lots to share each day! Here's a recap of day 2, which included our panel, "Is data killing creativity?"

Moderated by our SVP of Global Marketing, Ann Lewnes, fellow panelists Jon Vein, Linus Karlsson, and Jim Stengel shared their thoughts on how we need to strike a healthy balance between focus on data and our own gut and intuition.

We're excited to be a sponsor at the Cannes Lions Advertising festival this year again. With a lineup of great activities throughout the week (adobe.com/go/cannes), we've got lots to share each day! Here's a recap of day 1, which included the kickoff of the festival with an Adobe sponsored cocktail and great conversations with attendees on data and creativity, Then and Now.

Pre-Production is the first stage in any media production. It's important to embrace creativity and enjoy this process as it will provide a guiding vision and direction for the following stages of production. This video introduces the pre-production process and invites young people to explore their story, audience, message and style.

Stop motion is a great technique for beginners and advanced media makers. There is lots of room for experimentation and creativity and it can work in pretty much any environment with a camera and computer. This video introduces helpful concepts and techniques required to tell exciting stories using stop motion.

Adobe Youth Voices is all about creativity and originality. In this video, you’ll learn how to create original media and use media created by others while following the Adobe Foundation guidelines for distribution.

Watch Adobe's keynote at FITC Toronto in 2012. Learn about our vision for the web and creativity as well as some exciting product launches.

See how Adobe Creative Cloud is bringing the future of creativity into the present.

One stage, four computers, and four big screens—that’s the setup for the Cut & Paste Digital Design Tournament, which takes the design process out of the studios and brings it in front of a live audience. Watch some of the best designers from around the world as they compete to serve creativity alongside drinks and DJ music to an excited crowd.

The Adobe Design Achievement Awards recently announced a call for entries for 2012. In this video, Julie Campagna chats with several people who are involved with this competition that recognizes the incredible work of students and faculty from around the globe.

Adobe® Touch Apps bring creative tooling to tablet users and address multiple areas of the creative process like image editing, sketching, and prototyping. In this video, Managing Editor Julie Campagna interviews members of the product and design team to learn more and see these newfangled apps in action.

Award-winning director and storyteller Vincent Laforet switches to Adobe Premiere Pro CS5.5 to free time for creativity.

In this lesson you'll learn how to have text follow the shape of a path you've defined, which adds a whole new level of creativity to the use of text with photos.

More than mere tips and tricks, this master class aims to help you achieve true amplification of the impact of images - creating an emotional response by telling a story with imagery. Learn powerful, effective techniques and new skills that will help you not only realize your creativity, but also look at Photoshop and images in a whole new way. Cutting-edge becomes an understatement.

More than mere tips and tricks, this master class aims to help you achieve true amplification of the impact of images - creating an emotional response by telling a story with imagery. Learn powerful, effective techniques and new skills that will help you not only realize your creativity, but also look at Photoshop and images in a whole new way. Cutting-edge becomes an understatement.

Jump-start your designs! In this lively session, Rufus Deuchler, Adobe's worldwide evangelist for design, will deliver killer tips and cool techniques for your favorite Adobe design tools: Photoshop CS5, Illustrator CS5, and InDesign CS5.5. Productivity, accuracy, and creativity are what this session is all about.

Kevin Lynch shares how the Creative Community member of the Adobe Creative Cloud can support collaboration with other creatives around the world and inspiration in your own work.

Kevin Lynch describes Creative Services: hosted services in the cloud that can help in the production and delivery of your creative media.

Kevin Lynch, Adobe CTO, introduces the major transformations taking place at Adobe, including Adobe's Creative Cloud strategy, and how they will enable the next generation of creativity.

Join Adobe CTO Kevin Lynch and guest to learn how Adobe is transforming the creative process across mobile devices, personal computers, and the cloud.

The Adobe Foundation hosted the Adobe Youth Voices Summit 2011, “Media Beyond Borders”, a three-day immersive media event for over 60 specially selected international youth (ages 14-19) in which youth create and collaborate on media projects exploring issues such as human rights, education and community. The summit took place August 2nd - Aug. 6th, 2011 at Santa Clara University and also brought together lead educators from around the world representing the core leadership of educators in the Adobe Youth Voices Network. Educators worked in teams to create short media clips to use in longer presentations on a range of topics meaningful to adult facilitators of youth media. In this clip educators demonstrate what happens when youth are encouraged to be creative and collaborative.

Studio H is a public high school curriculum in Bertie County, NC, that sparks rural community development through locally responsive, socially transformative architecture projects designed and built by students.

Produced by Public Architecture

In "Intercultural Gardens," CCA Community Arts faculty Susanne Cockrell and an interdisciplinary group of students collaborated with 4th grade students at Emerson Elementary School in Oakland to research, design and install an orchard and outdoor garden classroom, supplied and supported by Alameda-based Ploughshares Nursery.

In "Designing Ecologies," CCA Ceramics chair Nathan Lynch and his students collaborated with Oikonos eco-science nonprofit and REBAR art, design, and social activism group to design nesting modules to be adopted and protected to the currently threatened rhinoceros aucklet birds living on Año Nuevo Island.

Malcolm Rogers, Ann and Graham Gund Director, welcomes visitors to the Museum of Fine Arts, Boston, and the Art of the Americas Wing’s 53 new galleries, inviting them to share in the wonder of art spanning three millennia and a whole continent.

In 2010, San Francisco was awarded a National Endowment for the Arts’ Mayors Institute of City Design grant for The ARTery Project, a proposal to jumpstart Mid-Market revitalization between UN Plaza and 6th Street, through short term expanded arts programming and long term investment in the arts organizations that make Mid-Market their home. As the signature initiative of The ARTery Project, Lights on Market Street marks the gateways to Mid-Market with three large-scale public lighting installations. The interactive nature of the site-specific light installations encourages passersby to see the neighborhood in a new light. Along with The ARTery Project’s yearlong calendar of arts and cultural public events, visitors are inspired to return again and again to the district.

Jane Urban made “Moonsong,” a stop motion video showing the connection between nature, humans and art, for Fast Forward, an Institute of Contemporary Art/Boston program in which teens create new media work for critique, presentation and distribution.

YBCA:YOU pilot participants discuss the impact of YBCA’s innovative, personalized approach to experiencing art. The program deepened their appreciation of contemporary art as well as their connection to the YBCA community, their own creativity, and the aesthetics of the world around them. 

In "826 Valencia Book Project," CCA Writing and Literature chair Aimee Phan and students collaborated with 826 Valencia to mentor high school students in essay writing, in preparation for a book release.

Be Creative is meant to motivate people to show their creativity. It inspires you to want to be your own person and have your own style.

Not for the faint of heart. This advanced interactive lesson in InDesign CS5 covers many of its interactive features. The Buttons panel, Animation, Timing, and Mult-istate Objects. We get them all working together to make a roll down menu that triggers a multi-state object. This could be very useful for many different projects with a little imagination and creativity. Don’t Forget you can follow mike on Twitter @CS_TV.

RISD president, John Maeda, examines some of the history that connects the worlds of analog creativity and digital creativity. The lecture is brought to life with interactive projections, animated graphics and mini documentaries of hands-based RISD workshops.

Mikey will show examples of personal and commercial work as he discusses some of the lessons he has learned in terms of creative thinking. He will demonstrate the value of research, strategy, constant collecting, and experimentation as well as specific techniques for coming up with new ideas. This video brought to you by our friends at Aquent.

See how Rudy Sarzo, Heavy Metal Rocker-turned Video Editor, harnesses the power of Adobe CS5 Production Premium and HP Mobile Workstations to fuel his creativity.

Join artist and interactive designer, Erik Natzke, for a showcase of his creative work. He'll share insights on how he fuses creativity and technology while working with Adobe Flash Professional and other tools.

Six members of Adobe Youth Voices were given the task of creating a song and music video that addresses one of the main issues or concerns that they see within their own communities. After discussing and brainstorming several topics, the group decided to focus on stereotypes and created a song that sends the message: “Even though we are different, we experience many of the same struggles.” Their collaborative effort, along with their creativity and commitment to the project, produced an extremely well-put together video with a powerful message.

This music video illustrates the power and beauty of art and creativity in everyday life.

The central idea behind "Vanishing" was to present a alternate reality in which art no longer exists, a reality that is slowly become real. Due to funding cuts across the country, art programs in public schools are being lost. This current generation of young artists is slowly losing their only outlet in which an outside influence helps fund their creativity, and the upcoming generation might not have the chance at all. Art has an immeasurable application on accompanying parts of a high scholars curriculum, and the creative process that a student applies to art can be found useful in many other aspects of school life. The importance of saving school art programs is also heightened due to the recent amount of funding thrown to other places, places that we feel are far less important than ensuring creativity for future generation

In this second excerpt, the panel looks at whether there is a workable system for charging for creativity.

Come see the results of InsideRIA's public vote (record-setting numbers for InsideRIA's polls) to select the five best RIAs of the year, based on innovation, creativity, and general popularity. Session hosts Garth Braithwaite and Rich Tretola will deconst

You've been told to think outside the box, but where can you go to find the most interesting and focused ideas? Go beyond the edges and learn how to be a better creative where there is no box.

If you're on the business side of all this creativity, and especially if you are tasked with Flex/AIR implementation, you need to attend this session. Learn how the cooperation between Creators, Business Owners and End Users is critical to be successful.

Join HP Chief Marketing Officer for the Personal Systems Group (PSG), Satjiv Chahil, to hear how Hollywood is creating world-renowned films and animations, businesses are increasing their productivity, and individuals alike are using HP Technology.

Join Scott Fegette as he shows us the state of web design workflows and technologies. In this session, Scott will discuss how to effectively exercise your creativity in increasingly technical projects.

Colin Smith shows you how to create a plastic, squishy text effect. This is similar to what you may see on a video game box. These types of effects are a lot of fun to play around with and will stretch your creativity.