Learn how to practice typography in a way that is as universal as the modern web. In this talk, Tim Brown from the Adobe Type team will focus on traditional typographic principles, while also embracing progressive enhancement.Brown will explain:• How fonts, CSS, web-enabled devices, and user contexts coexist • What it means to successfully set type • What informs routine decisions about typefaces, font sizes, and white space

Adobe's XD Seed team was tasked with inventing the future of collaborative workspaces. Learn how Anna Wintour, editor in chief of Vogue magazine, helped inspire this vision. We'll show how the Context project came to life.Adobe XD's Remon Tijssen, principal designer, and David Macy, principal incubator, will present:• Why WIRED says, "I can't tell you how excited we are about Context and the creative liberties it is going to provide us"• How trends in technology such as touchscreens, sensors, and multidevice interfaces change the way we collaborate• The energetic beauty of a system based on simple containers and high-performing, natural gestures• The evolution of Context from prototype to production code

Ryan Stewart shows you Adobe Edge Code preview built with HTML, CSS, and JavaScript: live development, code hinting for HTML and CSS, inline colors, and quick code editing in context.

Use Adobe Social to monitor social media conversations and see how they affect your company's bottom line. Use keywords to gather qualitative data, such as sentiment, and quantitative data such as number of mentions and audience size. Work with Adobe Digital Marketing Suite to get insight into how these social media conversations affect business objectives, like revenue.

See how to use Adobe Social to manage sponsored stories ads on Facebook. Sponsored stories enable advertisers to amplify their messages to the right audience - friends and fans, and even friends of fans.

Watch how Adobe Social shows how social media is driving people to your company's web site and interact with your business. The Social Intelligence area shows the conversations and who is talking, so you can determine social influencers. Using Adobe Social with the full Adobe Digital Marketing Suite, you can use see how social media mentions and conversations affect revenue.

How to use Adobe Social App Builder functionality to create Facebook apps that call your community into action. Watch Jeff Jordan show how easy it is to create a sweepstakes app from the built-in templates.

Going beyong engagement metrics with Adobe Social to determine business value from your social media strategies.

Adobe Social combines the social marketing stack into a single workflow. Watch Jeff Jordan, product manager, demo various aspects such as app builder and moderation.

Working on social media campaigns across a global company can be complicated. Adobe Social helps social media marketers create a worldwide structure with a local focus.